Weekly Tracker

Inbound · Tickets · Penetration · Subchannel · 3-year (2024 / 2025 / 2026)
Updated through 2026-05-14 · May W2 partial (4 days)
Legend: * partial week · WoW vs prior week (same year) · YoY 2026 vs 2025 same week · Δpp percentage point change · Inbound source: BKK + DMK · 2024 ticketing unavailable

💡 Key Insights — auto-generated daily

Updated 2026-05-15. Updated through 2026-05-14 · May W2 partial (4 days)

🌐 Overall (Total)

  • Inbound this month is at 58,831/day vs May 25's 58,087/day (+1.3% YoY) and Apr 26's 65,816/day (-10.6% MoM) — softer post-Songkran but holding above last year.
  • Pen at 2.27% vs May 25's 1.40% (+0.87pp YoY — grew 1.6x), and also better than Apr 26's 2.14% (+0.13pp MoM). Indicating that capture is growing even as inbound softened.

🔑 Key Market

  • Inbound at 8,778/day vs Apr 26's 11,220/day (-21.8% MoM) — expected post-Songkran cool-down. Still up YoY at +4.5% vs May 25.
  • Pen at 5.48% vs May 25's 3.66% (+1.82pp YoY — grew 1.5x), and slightly above Apr 26's 5.49% (-0.01pp MoM). Holding strong even with lighter inbound.
  • Pen growth by country (sorted by multiple):
    • France 7.58% (grew 1.8x)
    • United Kingdom 6.69% (grew 1.6x)
    • Germany 3.73% (grew 1.5x)
    • Australia 3.03% (grew 1.5x)
    • United States 6.15% (grew 1.3x)
  • Biggest by absolute tix (May 26 MTD): United States (1,898), France (1,698), United Kingdom (1,614).
  • Leading inbound YoY: France (+18.6%), Germany (+13.8%), Australia (+3.7%). Dropping: United Kingdom (-6.4%), United States (-0.1%) — but their tix and pen still up sharply, so capture compensated.

🇨🇳 China

  • May 26 MTD pen 1.90% — highest monthly pen on record (previous peak was Feb 26 at 1.39%). +1.05pp YoY vs May 25's 0.86% — grew 2.2x; also above Apr 26's 1.21% (+0.69pp MoM).
  • Pen eased from Labour Wk 1.88% to May W2 0.76%.
  • Inbound also up — 14,723/day vs May 25 11,106/day (+32.6% YoY). Tickets +194.7% YoY (daily-avg). Indicating that China is firing on both volume and capture.

🥈 Tier 2

  • Inbound at 7,881/day vs May 25's 8,458/day (-6.8% YoY) and Apr 26's 9,177/day (-14.1% MoM) — softer post-Songkran across the bucket.
  • Pen at 0.79% vs May 25's 0.27% (+0.52pp YoY — grew 2.9x), and above Apr 26's 0.69% (+0.10pp MoM). Capture is climbing every month.
  • Pen growth by country (sorted by multiple):
    • Malaysia 0.61% (grew 3.6x)
    • Singapore 1.20% (grew 3.4x)
    • Hong Kong 12.10% (grew 2.7x)
    • Taiwan 0.51% (grew 2.7x)
  • Malaysia grew the most in pen (3.6x), but by absolute tix the leader is Taiwan (304).
  • Biggest by absolute tix (May 26 MTD): Taiwan (304), Singapore (275), Malaysia (167).
  • By country inbound YoY — Hong Kong (-25.9%), Singapore (-16.9%), Malaysia (-13.4%). Indicating that the YoY tickets growth is driven by capture, not arrivals.

🌐 Total (All Markets)

In April 2026, total inbound averaged 65,816/day with 1,409 daily tickets at 2.14% penetration. In May 2025, total inbound was 58,087/day with 814 daily tickets at 1.40% penetration. So far in May 2026 (14 days), inbound is averaging 58,831/day with 1,334 daily tickets at 2.27% penetration. Showing that compared to May 2025, we are +1.3% inbound, +63.9% tickets, and +0.87pp penetration on a daily-average basis. Compared to April 2026, May is -10.6% on inbound, -5.3% on tickets, and +0.13pp on penetration.

Attribution (Labour Wk YoY): Growth driven by: China (+1,283 tix), Key (+1,047 tix), Other markets (+309 tix), Tier 2 (+287 tix).

🔄 YoY Trajectory Comparison

Apr 26 vs Apr 25 (latest complete month): Penetration 2.42% vs 1.52% (+0.91pp YoY) — grew 1.6x. Inbound 35,687/day vs 31,357/day (+13.8% YoY). Tickets daily-avg 865 vs 476 (+81.7% YoY).

May 26 MTD (14 days) vs May 25 (daily-avg): Penetration 2.63% vs 1.52% (+1.10pp YoY) — grew 1.7x. Inbound 31,382/day vs 27,964/day (+12.2% YoY). Tickets daily-avg 824 vs 426 (+93.6% YoY).

📈 Pattern Analysis

Combined peaked and reversing — climbed to 36,968 (Labour Wk peak) then back down to 29,083. Versus 2025 Labour Wk, inbound +12.2% YoY and tickets +71.8% YoY.

Market ranking by YoY tix growth: Tier 2 (+141.4%), China (+119.7%), Key (+44.2%)

📊 Combined (Key + China + Tier 2)

Pre-Labour week: Combined inbound averaged 34,907/day with 5,311 tickets at 2.17% penetration, vs 2025 same week at 26,817 inbound, 3,042 tickets, and 1.62% penetration. Indicating tickets +74.6% YoY and pen +0.55pp YoY.

Labour Week: inbound 36,968/day (+5.9% WoW), tickets 6,260 (+17.9% WoW) at 2.42% penetration (+0.84pp YoY vs 2025's 1.58%). Tickets +71.8% YoY.

May W2 so far (4 days): inbound 29,083/day, 2,055 tickets, pen 1.77% (+0.31pp YoY vs 2025's 1.46%).

Subchannel (Labour Wk): Ticketmelon share 35.9% (-6.21pp YoY), OTA share 35.1% (+15.05pp YoY). Online rollup 71.0% (+8.84pp YoY).

Market attribution (Labour Wk YoY tix): Growth driven by: China (+1,283 tix), Key (+1,047 tix), Other markets (+309 tix), Tier 2 (+287 tix).

🔄 YoY Trajectory Comparison

Apr 26 vs Apr 25 (latest complete month): Penetration 2.42% vs 1.52% (+0.91pp YoY) — grew 1.6x. Inbound 35,687/day vs 31,357/day (+13.8% YoY). Tickets daily-avg 865 vs 476 (+81.7% YoY).

May 26 MTD (14 days) vs May 25 (daily-avg): Penetration 2.63% vs 1.52% (+1.10pp YoY) — grew 1.7x. Inbound 31,382/day vs 27,964/day (+12.2% YoY). Tickets daily-avg 824 vs 426 (+93.6% YoY).

📈 Pattern Analysis

Combined peaked and reversing — climbed to 36,968 (Labour Wk peak) then back down to 29,083. Versus 2025 Labour Wk, inbound +12.2% YoY and tickets +71.8% YoY.

Market ranking by YoY tix growth: Tier 2 (+141.4%), China (+119.7%), Key (+44.2%)

🔑 Key Market

Pre-Labour week: Key inbound averaged 9,811/day with 3,843 tickets at 5.60% penetration, vs 2025 same week at 8,679 inbound, 2,463 tickets, and 4.05% penetration. Indicating tickets +56.0% YoY and pen +1.54pp YoY.

Labour Week: inbound 9,532/day (-2.9% WoW), tickets 3,415 (-11.1% WoW) at 5.12% penetration (+1.66pp YoY vs 2025's 3.46%). Tickets +44.2% YoY.

May W2 so far (4 days): inbound 8,158/day, 1,525 tickets, pen 4.67% (+0.94pp YoY vs 2025's 3.74%).

Subchannel (Labour Wk): Ticketmelon share 53.9% (-4.03pp YoY), OTA share 25.8% (+6.29pp YoY). Online rollup 79.7% (+2.26pp YoY).

Country attribution (Labour Wk YoY tix): Growth driven by: France (+323 tix), United Kingdom (+301 tix), Australia (+152 tix), Germany (+140 tix), United States (+131 tix).

🔄 YoY Trajectory Comparison

Apr 26 vs Apr 25 (latest complete month): Penetration 5.49% vs 3.29% (+2.20pp YoY) — grew 1.7x. Inbound 11,220/day vs 11,540/day (-2.8% YoY). Tickets daily-avg 616 vs 380 (+62.3% YoY).

May 26 MTD (14 days) vs May 25 (daily-avg): Penetration 5.48% vs 3.66% (+1.82pp YoY) — grew 1.5x. Inbound 8,778/day vs 8,401/day (+4.5% YoY). Tickets daily-avg 481 vs 307 (+56.6% YoY).

📈 Pattern Analysis

Key continues to bleed — daily-avg inbound 9,811 → 9,532 → 8,158, no recovery yet. Versus 2025 Labour Wk, inbound -2.6% YoY and tickets +44.2% YoY.

Top growers: Australia (+64.4%), United Kingdom (+57.6%)

🇨🇳 China

Pre-Labour week: China inbound averaged 15,727/day with 1,084 tickets at 0.98% penetration, vs 2025 same week at 10,504 inbound, 411 tickets, and 0.56% penetration. Indicating tickets +163.7% YoY and pen +0.43pp YoY.

Labour Week: inbound 17,940/day (+14.1% WoW), tickets 2,355 (+117.3% WoW) at 1.88% penetration (+0.83pp YoY vs 2025's 1.05%). Tickets +119.7% YoY.

May W2 so far (4 days): inbound 13,006/day, 394 tickets, pen 0.76% (+0.12pp YoY vs 2025's 0.64%).

Subchannel (Labour Wk): Ticketmelon share 7.3% (+2.73pp YoY), OTA share 45.6% (+27.43pp YoY). Online rollup 52.9% (+30.15pp YoY).

Wholesale Agent share (the structural shift): 17.6% (-17.62pp YoY vs 2025's 35.3%). Showing China has flipped from offline-led to online-led.

🔄 YoY Trajectory Comparison

Apr 26 vs Apr 25 (latest complete month): Penetration 1.21% vs 0.61% (+0.61pp YoY) — grew 2.0x. Inbound 15,290/day vs 11,548/day (+32.4% YoY). Tickets daily-avg 186 vs 70 (+164.7% YoY).

May 26 MTD (14 days) vs May 25 (daily-avg): Penetration 1.90% vs 0.86% (+1.05pp YoY) — grew 2.2x. Inbound 14,723/day vs 11,106/day (+32.6% YoY). Tickets daily-avg 280 vs 95 (+194.7% YoY).

📈 Pattern Analysis

China peaked and reversing — climbed to 17,940 (Labour Wk peak) then back down to 13,006. Versus 2025 Labour Wk, inbound +22.9% YoY and tickets +119.7% YoY.

OTA share trajectory: 38.7% → 45.6% → 36.6% (climbing). Wholesale Agent collapsing: 17.6% Labour Wk vs 2025's 35.3% (-17.62pp YoY).

🥈 Tier 2

Pre-Labour week: Tier 2 inbound averaged 9,369/day with 384 tickets at 0.59% penetration, vs 2025 same week at 7,633 inbound, 168 tickets, and 0.31% penetration. Indicating tickets +128.6% YoY and pen +0.27pp YoY.

Labour Week: inbound 9,496/day (+1.4% WoW), tickets 490 (+27.6% WoW) at 0.74% penetration (+0.40pp YoY vs 2025's 0.34%). Tickets +141.4% YoY.

May W2 so far (4 days): inbound 7,918/day, 136 tickets, pen 0.43% (+0.19pp YoY vs 2025's 0.24%).

Subchannel (Labour Wk): Ticketmelon share 34.6% (+1.18pp YoY), OTA share 53.1% (+17.89pp YoY). Online rollup 87.8% (+19.08pp YoY).

Country attribution (Labour Wk YoY tix): Growth driven by: Taiwan (+103 tix), Singapore (+92 tix), Malaysia (+67 tix), Hong Kong (+25 tix).

🔄 YoY Trajectory Comparison

Apr 26 vs Apr 25 (latest complete month): Penetration 0.69% vs 0.32% (+0.37pp YoY) — grew 2.1x. Inbound 9,177/day vs 8,269/day (+11.0% YoY). Tickets daily-avg 64 vs 27 (+138.3% YoY).

May 26 MTD (14 days) vs May 25 (daily-avg): Penetration 0.79% vs 0.27% (+0.52pp YoY) — grew 2.9x. Inbound 7,881/day vs 8,458/day (-6.8% YoY). Tickets daily-avg 62 vs 23 (+168.8% YoY).

📈 Pattern Analysis

Tier 2 mixed pattern — 9,369 → 9,496 → 7,918. Versus 2025 Labour Wk, inbound +10.9% YoY and tickets +141.4% YoY.

Top growers: Malaysia (+478.6%), Singapore (+235.9%)

📆 Daily View

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📊 Summary

🌎 By Market

🌍 Top 10 Nationalities

📡 Subchannel Share by Tickets

📅 Pre-book Window

📅 Monthly Overview

YoY = May 2026 vs May 2025 (daily-avg basis since May 2026 is partial). MoM = May 2026 vs Apr 2026 (daily-avg basis).

🌐 Total All markets — every country at BKK + DMK

Apr 2026May 2025May 2026 MTD (14d)
Inbound (daily avg) 65,816 58,087
58,831
▼ -10.6% MoM
▲ +1.3% YoY
Tickets (daily avg) 1,409 814
1,334
▼ -5.3% MoM
▲ +63.9% YoY
Penetration 2.14% 1.40%
2.27%
▲ +0.1pp MoM
▲ +0.9pp YoY

📊 Combined Key + China + Tier 2 only

Apr 2026May 2025May 2026 MTD (14d)
Inbound (daily avg) 35,687 27,964
31,382
▼ -12.1% MoM
▲ +12.2% YoY
Tickets (daily avg) 865 426
824
▼ -4.8% MoM
▲ +93.6% YoY
Penetration 2.42% 1.52%
2.63%
▲ +0.2pp MoM
▲ +1.1pp YoY

🔑 Key USA · GBR · FRA · DEU · AUS

Apr 2026May 2025May 2026 MTD (14d)
Inbound (daily avg) 11,220 8,401
8,778
▼ -21.8% MoM
▲ +4.5% YoY
Tickets (daily avg) 616 307
481
▼ -21.9% MoM
▲ +56.6% YoY
Penetration 5.49% 3.66%
5.48%
-0.0pp MoM
▲ +1.8pp YoY

🇨🇳 China China

Apr 2026May 2025May 2026 MTD (14d)
Inbound (daily avg) 15,290 11,106
14,723
▼ -3.7% MoM
▲ +32.6% YoY
Tickets (daily avg) 186 95
280
▲ +51.1% MoM
▲ +194.7% YoY
Penetration 1.21% 0.86%
1.90%
▲ +0.7pp MoM
▲ +1.0pp YoY

🥈 Tier 2 SGP · MYS · TWN · HKG

Apr 2026May 2025May 2026 MTD (14d)
Inbound (daily avg) 9,177 8,458
7,881
▼ -14.1% MoM
▼ -6.8% YoY
Tickets (daily avg) 64 23
62
▼ -2.0% MoM
▲ +168.8% YoY
Penetration 0.69% 0.27%
0.79%
▲ +0.1pp MoM
▲ +0.5pp YoY

🎯 OKR Tracking

2026 monthly revenue vs L3 (commit) and L5 (stretch) targets. Source: actual = mart_transaction (paid). Targets from OKR sheet row 6.

💰 Actual YTD
฿366.5M
Jan – May 2026
🎯 L3 Target YTD
฿342.5M
Jan – May 2026
🚀 L5 Target YTD
฿363.3M
Jan – May 2026
🎯 L3 Attainment
107.0%
vs target: +฿24.0M
🚀 L5 Attainment
100.9%
vs target: +฿3.3M

2026 Revenue vs L3 / L5 Targets (Monthly)

📊 Ticketmelon Performance Tracker

MetricJanFebMarAprMay (MTD)
Actual revenue฿43.89M฿33.30M฿32.43M฿29.59M฿11.74M
L3 Target฿29.47M฿28.32M฿24.42M฿24.65M฿21.46M
L3 Achievement149%118%133%120%55%
L5 Target฿30.72M฿29.54M฿26.48M฿26.39M฿23.22M
L5 Achievement143%113%122%112%51%

🌐 Total

At-a-glance latest performance vs 2025.

🌐 Labour Week inbound
91,217/day
vs 2025: 90,194/day
↓ -2.3%WoW
↑ +38.6%MoM
↑ +1.1%YoY
🌐 This week inbound
78,178/day
vs 2025: 75,791/day
↓ -14.3%WoW
↑ +18.8%MoM
↑ +3.2%YoY
🎟 Labour Week tickets
1,463/day
vs 2025: 1,045/day
↑ +15.9%WoW
↑ +3.8%MoM
↑ +40.0%YoY
🎟 This week tickets
1,327/day
vs 2025: 709/day
↓ -9.3%WoW
↓ -5.8%MoM
↑ +87.2%YoY
📈 Labour Week pen
1.60%
vs 2025: 1.16%
↑ +0.3ppWoW
↓ -0.5ppMoM
↑ +0.4ppYoY
📈 This week pen
1.70%
vs 2025: 0.94%
↑ +0.1ppWoW
↓ -0.4ppMoM
↑ +0.8ppYoY
🌐 Apr 26 inbound
65,816/day
vs Apr 25: 63,470/day
↓ -7.9%MoM
↑ +3.7%YoY
🌐 May 26 MTD inbound
58,831/day
vs May 25: 58,087/day
↓ -10.6%MoM
↑ +1.3%YoY
🎟 Apr 26 tickets
1,409/day
vs Apr 25: 913/day
↓ -11.0%MoM
↑ +54.3%YoY
🎟 May 26 MTD tickets
1,334/day
vs May 25: 814/day
↓ -5.3%MoM
↑ +63.9%YoY
📈 Apr 26 pen
2.14%
vs Apr 25: 1.44%
↓ -0.1ppMoM
↑ +0.7ppYoY
📈 May 26 MTD pen
2.27%
vs May 25: 1.40%
↑ +0.1ppMoM
↑ +0.9ppYoY

📈 Total — Inbound Monthly

Daily Avg. No. Inbound — Weekly (2024–2026)

Inbound — daily average

Pre-LabourLabour WkMay W1May W2May W3May W4
202475,55371,45666,01065,85565,32465,693
2025
55,989
67,282
▲ +20.2% WoW
54,742
▼ -18.6% WoW
55,027
▲ +0.5% WoW
56,308
▲ +2.3% WoW
60,531
▲ +7.5% WoW
2026
64,975
▲ +16.1% YoY
67,946
▲ +4.6% WoW
▲ +1.0% YoY
56,543
▼ -16.8% WoW
▲ +3.3% YoY
54,702*
▼ -3.3% WoW
▼ -0.6% YoY
——

Daily Avg. No. Inbound, 2024–2026

Inbound — daily average

Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg inb
91,788
81,488
▼ -11.2% MoM
63,184
▼ -22.5% MoM
63,470
▲ +0.5% MoM
58,087
▼ -8.5% MoM
61,515
▲ +5.9% MoM
69,912
▲ +13.7% MoM
67,078
▼ -4.1% MoM
63,114
▼ -5.9% MoM
68,048
▲ +7.8% MoM
76,670
▲ +12.7% MoM
84,069
▲ +9.6% MoM
82,168
▼ -2.3% MoM
▼ -10.5% YoY
88,574
▲ +7.8% MoM
▲ +8.7% YoY
71,466
▼ -19.3% MoM
▲ +13.1% YoY
65,816
▼ -7.9% MoM
▲ +3.7% YoY
58,831
▼ -10.6% MoM
▲ +1.3% YoY

🎟 Total — Tickets Monthly

Daily Avg. No. Tickets — Weekly (2024–2026)

Tickets — daily average

Pre-LabourLabour WkMay W1May W2May W3May W4
2025
908
1,045
▲ +15.0% WoW
709
▼ -32.1% WoW
759
▲ +7.1% WoW
716
▼ -5.7% WoW
812
▲ +13.4% WoW
2026
1,262
▲ +39.0% YoY
1,463
▲ +15.9% WoW
▲ +40.0% YoY
1,327
▼ -9.3% WoW
▲ +87.2% YoY
856*
▼ -35.5% WoW
▲ +12.8% YoY
——

Daily Avg. No. Tickets, 2024–2026

Tickets — daily average

Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg tix
1,137
1,089
▼ -4.2% MoM
923
▼ -15.3% MoM
913
▼ -1.0% MoM
814
▼ -10.9% MoM
740
▼ -9.1% MoM
955
▲ +29.1% MoM
1,078
▲ +12.8% MoM
727
▼ -32.6% MoM
965
▲ +32.8% MoM
1,636
▲ +69.6% MoM
1,761
▲ +7.7% MoM
2,059
▲ +16.9% MoM
▲ +81.1% YoY
2,084
▲ +1.2% MoM
▲ +91.4% YoY
1,584
▼ -24.0% MoM
▲ +71.7% YoY
1,409
▼ -11.0% MoM
▲ +54.3% YoY
1,334
▼ -5.3% MoM
▲ +63.9% YoY

📈 Total — Inbound + Penetration Monthly

Penetration

Pre-LabourLabour WkMay W1May W2May W3May W4
2025
1.62%
1.55%
▼ -0.1pp WoW
1.29%
▼ -0.3pp WoW
1.38%
▲ +0.1pp WoW
1.27%
▼ -0.1pp WoW
1.34%
▲ +0.1pp WoW
2026
1.94%
▲ +0.3pp YoY
2.15%
▲ +0.2pp WoW
▲ +0.6pp YoY
2.35%
▲ +0.2pp WoW
▲ +1.1pp YoY
1.56%*
▼ -0.8pp WoW
▲ +0.2pp YoY
——

📊 Contribution Shift — Total (Weekly)

Subchannel Contribution

43%
19%
11%
8%
18%
2%
2025
Pre-Labour
39%
28%
12%
10%
9%
2%
2026
Pre-Labour
40%
19%
10%
10%
20%
2025
Labour Wk
37%
30%
9%
11%
10%
2%
2026
Labour Wk
41%
17%
14%
9%
18%
2%
2025
May W1
38%
27%
10%
13%
10%
3%
2026
May W1*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

📡 Subchannel — Total

SubchannelYearPre-LabourLabour WkMay W1May W2May W3May W4
Ticketmelon2025
42.8%
39.9%
▼ -2.9pp WoW
40.9%
▲ +0.9pp WoW
43.6%
▲ +2.7pp WoW
40.7%
▼ -2.8pp WoW
40.9%
▲ +0.2pp WoW
2026
39.3%
▼ -3.5pp YoY
36.9%
▼ -2.4pp WoW
▼ -3.1pp YoY
37.6%
▲ +0.7pp WoW
▼ -3.3pp YoY
39.0%*
▲ +1.4pp WoW
▼ -4.6pp YoY
——
OTA2025
18.7%
18.8%
▲ +0.2pp WoW
16.9%
▼ -2.0pp WoW
18.2%
▲ +1.4pp WoW
16.2%
▼ -2.0pp WoW
16.9%
▲ +0.6pp WoW
2026
27.6%
▲ +9.0pp YoY
30.4%
▲ +2.8pp WoW
▲ +11.6pp YoY
26.8%
▼ -3.6pp WoW
▲ +9.9pp YoY
26.0%*
▼ -0.8pp WoW
▲ +7.7pp YoY
——
Walk-in2025
10.8%
10.0%
▼ -0.7pp WoW
13.5%
▲ +3.5pp WoW
12.7%
▼ -0.8pp WoW
13.3%
▲ +0.7pp WoW
12.1%
▼ -1.2pp WoW
2026
12.1%
▲ +1.3pp YoY
9.3%
▼ -2.8pp WoW
▼ -0.8pp YoY
10.0%
▲ +0.7pp WoW
▼ -3.5pp YoY
13.0%*
▲ +3.0pp WoW
▲ +0.3pp YoY
——
Retail Agent2025
8.4%
9.8%
▲ +1.4pp WoW
8.5%
▼ -1.3pp WoW
6.9%
▼ -1.6pp WoW
8.6%
▲ +1.7pp WoW
9.0%
▲ +0.4pp WoW
2026
9.6%
▲ +1.2pp YoY
11.5%
▲ +1.8pp WoW
▲ +1.6pp YoY
13.0%
▲ +1.6pp WoW
▲ +4.5pp YoY
11.6%*
▼ -1.5pp WoW
▲ +4.7pp YoY
——
Wholesale Agent2025
17.7%
20.0%
▲ +2.2pp WoW
17.8%
▼ -2.2pp WoW
17.6%
▼ -0.2pp WoW
19.8%
▲ +2.3pp WoW
19.0%
▼ -0.8pp WoW
2026
9.1%
▼ -8.6pp YoY
10.4%
▲ +1.3pp WoW
▼ -9.6pp YoY
9.6%
▼ -0.8pp WoW
▼ -8.2pp YoY
8.0%*
▼ -1.6pp WoW
▼ -9.6pp YoY
——

Online vs Offline

61%
38%
2025
Pre-Labour
67%
33%
2026
Pre-Labour
59%
41%
2025
Labour Wk
67%
33%
2026
Labour Wk
58%
42%
2025
May W1
64%
35%
2026
May W1*
Online Offline

🌐 Online vs Offline — Total

ChannelYearPre-LabourLabour WkMay W1May W2May W3May W4
Online2025
61.5%
58.8%
▼ -2.7pp WoW
57.8%
▼ -1.0pp WoW
61.8%
▲ +4.0pp WoW
57.0%
▼ -4.8pp WoW
57.8%
▲ +0.8pp WoW
2026
66.9%
▲ +5.4pp YoY
67.3%
▲ +0.4pp WoW
▲ +8.5pp YoY
64.4%
▼ -2.9pp WoW
▲ +6.6pp YoY
64.9%*
▲ +0.5pp WoW
▲ +3.1pp YoY
——
Offline2025
38.1%
41.1%
▲ +3.0pp WoW
41.9%
▲ +0.8pp WoW
37.9%
▼ -4.0pp WoW
42.6%
▲ +4.7pp WoW
41.9%
▼ -0.7pp WoW
2026
32.8%
▼ -5.3pp YoY
32.6%
▼ -0.2pp WoW
▼ -8.5pp YoY
35.4%
▲ +2.8pp WoW
▼ -6.5pp YoY
34.8%*
▼ -0.7pp WoW
▼ -3.2pp YoY
——

📊 OTA Platform Contribution — Weekly

% share of OTA tickets by platform — Pre-Labour / Labour Wk / May W1 × 2025/2026.

65%
16%
3%
14%
2025
Pre-Labour
47%
18%
5%
26%
2%
2026
Pre-Labour
58%
16%
3%
22%
2025
Labour Wk
36%
17%
7%
39%
2026
Labour Wk
62%
17%
3%
17%
2025
May W1
43%
15%
4%
35%
2026
May W1
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Pre-Labour 2025Pre-Labour 2026Labour Wk 2025Labour Wk 2026May W1 2025May W1 2026
GetYourGuide
64.8%
47.1%
▼ -17.6pp YoY
57.6%
36.0%
▼ -11.1pp WoW
▼ -21.6pp YoY
62.5%
43.1%
▲ +7.1pp WoW
▼ -19.3pp YoY
Klook
15.8%
18.5%
▲ +2.7pp YoY
16.4%
17.1%
▼ -1.4pp WoW
▲ +0.7pp YoY
17.0%
15.4%
▼ -1.7pp WoW
▼ -1.5pp YoY
KKday
3.4%
5.3%
▲ +1.9pp YoY
3.5%
6.7%
▲ +1.4pp WoW
▲ +3.3pp YoY
2.5%
3.6%
▼ -3.1pp WoW
▲ +1.1pp YoY
Trip.com
14.4%
26.5%
▲ +12.0pp YoY
22.3%
38.6%
▲ +12.1pp WoW
▲ +16.3pp YoY
17.3%
35.2%
▼ -3.4pp WoW
▲ +17.9pp YoY
Tiqets
0.7%
0.5%
▼ -0.2pp YoY
0.0%
0.3%
▼ -0.2pp WoW
▲ +0.3pp YoY
0.0%
0.8%
▲ +0.5pp WoW
▲ +0.8pp YoY
Viator
0.0%
0.0%
+0.0pp YoY
0.0%
0.1%
▲ +0.1pp WoW
▲ +0.1pp YoY
0.0%
0.5%
▲ +0.4pp WoW
▲ +0.5pp YoY
Traveloka
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Other OTA
0.9%
2.2%
▲ +1.3pp YoY
0.3%
1.2%
▼ -1.0pp WoW
▲ +0.9pp YoY
0.8%
1.4%
▲ +0.2pp WoW
▲ +0.6pp YoY

🌍 OTA Platform × Nationality

Top 5 buying nationalities per OTA platform. Pick a Mon-Sun week below.

Week:

📊 27 Key Market No. Ticket %Contribution (Inc. Thailand) — Weekly

Weekly ticket contribution by nationality — same 3-week window vs 2025.

📊 Market Group %Contribution (Tier 2 + Key grouped) — Weekly

Tier 2 = TW + SG + MY + HK · Key = UK + US + AU + FR + DE

Penetration

Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Pen %
1.24%
1.34%
▲ +0.1pp MoM
1.46%
▲ +0.1pp MoM
1.44%
-0.0pp MoM
1.40%
-0.0pp MoM
1.20%
▼ -0.2pp MoM
1.37%
▲ +0.2pp MoM
1.61%
▲ +0.2pp MoM
1.15%
▼ -0.5pp MoM
1.42%
▲ +0.3pp MoM
2.13%
▲ +0.7pp MoM
2.09%
-0.0pp MoM
2.51%
▲ +0.4pp MoM
▲ +1.3pp YoY
2.35%
▼ -0.2pp MoM
▲ +1.0pp YoY
2.22%
▼ -0.1pp MoM
▲ +0.8pp YoY
2.14%
▼ -0.1pp MoM
▲ +0.7pp YoY
2.27%
▲ +0.1pp MoM
▲ +0.9pp YoY

📊 Contribution Shift — Total (Monthly — Jan 2025 to current)

Monthly Subchannel Contribution — Jan 2025 to current

41%
13%
11%
10%
24%
Jan 25
43%
17%
11%
8%
19%
2%
Feb 25
46%
18%
11%
7%
16%
2%
Mar 25
42%
19%
11%
8%
18%
2%
Apr 25
41%
17%
12%
9%
19%
2%
May 25
43%
16%
11%
8%
19%
2%
Jun 25
42%
20%
11%
9%
17%
Jul 25
39%
22%
12%
8%
17%
2%
Aug 25
35%
22%
12%
10%
18%
2%
Sep 25
39%
23%
11%
10%
16%
2%
Oct 25
47%
25%
8%
7%
11%
2%
Nov 25
42%
28%
8%
8%
12%
2%
Dec 25
46%
29%
9%
7%
8%
2%
Jan 26
38%
30%
8%
11%
10%
2%
Feb 26
41%
28%
10%
10%
8%
3%
Mar 26
42%
27%
10%
10%
9%
2%
Apr 26
37%
28%
10%
12%
10%
2%
May 26*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other
Subchannel share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Ticketmelon
40.6%
43.0%
▲ +2.5pp MoM
45.7%
▲ +2.7pp MoM
42.2%
▼ -3.5pp MoM
41.3%
▼ -0.9pp MoM
43.1%
▲ +1.8pp MoM
41.9%
▼ -1.2pp MoM
38.9%
▼ -3.1pp MoM
35.5%
▼ -3.4pp MoM
39.0%
▲ +3.5pp MoM
46.7%
▲ +7.7pp MoM
42.2%
▼ -4.5pp MoM
45.6%
▲ +3.4pp MoM
▲ +5.1pp YoY
38.1%
▼ -7.5pp MoM
▼ -4.9pp YoY
40.5%
▲ +2.4pp MoM
▼ -5.2pp YoY
41.5%
▲ +1.0pp MoM
▼ -0.7pp YoY
37.0%
▼ -4.5pp MoM
▼ -4.3pp YoY
OTA
13.3%
16.9%
▲ +3.6pp MoM
18.0%
▲ +1.1pp MoM
19.4%
▲ +1.4pp MoM
17.3%
▼ -2.1pp MoM
16.3%
▼ -1.0pp MoM
19.5%
▲ +3.2pp MoM
22.4%
▲ +2.9pp MoM
22.2%
▼ -0.2pp MoM
22.5%
▲ +0.3pp MoM
25.4%
▲ +2.9pp MoM
28.0%
▲ +2.6pp MoM
28.6%
▲ +0.6pp MoM
▲ +15.3pp YoY
30.4%
▲ +1.8pp MoM
▲ +13.5pp YoY
28.2%
▼ -2.2pp MoM
▲ +10.2pp YoY
26.9%
▼ -1.2pp MoM
▲ +7.6pp YoY
28.0%
▲ +1.1pp MoM
▲ +10.8pp YoY
Walk-in
11.3%
11.0%
▼ -0.3pp MoM
11.2%
▲ +0.2pp MoM
11.0%
▼ -0.1pp MoM
12.2%
▲ +1.2pp MoM
11.1%
▼ -1.1pp MoM
10.5%
▼ -0.6pp MoM
11.7%
▲ +1.1pp MoM
12.5%
▲ +0.8pp MoM
10.8%
▼ -1.7pp MoM
8.1%
▼ -2.6pp MoM
8.3%
▲ +0.2pp MoM
8.9%
▲ +0.5pp MoM
▼ -2.5pp YoY
8.3%
▼ -0.5pp MoM
▼ -2.7pp YoY
10.1%
▲ +1.8pp MoM
▼ -1.1pp YoY
9.7%
▼ -0.4pp MoM
▼ -1.3pp YoY
10.2%
▲ +0.5pp MoM
▼ -2.0pp YoY
Retail Agent
10.0%
7.9%
▼ -2.1pp MoM
7.2%
▼ -0.7pp MoM
8.2%
▲ +1.0pp MoM
8.7%
▲ +0.5pp MoM
8.5%
▼ -0.2pp MoM
9.1%
▲ +0.6pp MoM
8.4%
▼ -0.7pp MoM
9.6%
▲ +1.2pp MoM
10.4%
▲ +0.8pp MoM
7.1%
▼ -3.3pp MoM
7.8%
▲ +0.7pp MoM
7.5%
▼ -0.3pp MoM
▼ -2.5pp YoY
10.7%
▲ +3.2pp MoM
▲ +2.8pp YoY
10.0%
▼ -0.7pp MoM
▲ +2.8pp YoY
10.3%
▲ +0.3pp MoM
▲ +2.2pp YoY
12.4%
▲ +2.1pp MoM
▲ +3.8pp YoY
Wholesale Agent
23.6%
19.2%
▼ -4.4pp MoM
16.2%
▼ -3.0pp MoM
17.6%
▲ +1.4pp MoM
19.0%
▲ +1.4pp MoM
18.8%
▼ -0.2pp MoM
17.4%
▼ -1.3pp MoM
17.1%
▼ -0.3pp MoM
18.0%
▲ +0.8pp MoM
15.5%
▼ -2.5pp MoM
10.8%
▼ -4.7pp MoM
11.9%
▲ +1.0pp MoM
7.7%
▼ -4.1pp MoM
▼ -15.8pp YoY
10.3%
▲ +2.6pp MoM
▼ -8.9pp YoY
8.4%
▼ -1.8pp MoM
▼ -7.7pp YoY
9.1%
▲ +0.6pp MoM
▼ -8.5pp YoY
9.9%
▲ +0.9pp MoM
▼ -9.1pp YoY

Monthly Online vs Offline — Jan 2025 to current

54%
46%
Jan 25
60%
40%
Feb 25
64%
36%
Mar 25
62%
38%
Apr 25
59%
41%
May 25
59%
40%
Jun 25
61%
38%
Jul 25
61%
38%
Aug 25
58%
41%
Sep 25
61%
38%
Oct 25
72%
28%
Nov 25
70%
29%
Dec 25
74%
25%
Jan 26
69%
31%
Feb 26
69%
31%
Mar 26
68%
31%
Apr 26
65%
35%
May 26*
Online Offline
ChannelJan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Online
53.9%
59.9%
▲ +6.1pp MoM
63.7%
▲ +3.7pp MoM
61.6%
▼ -2.1pp MoM
58.5%
▼ -3.0pp MoM
59.4%
▲ +0.9pp MoM
61.4%
▲ +2.1pp MoM
61.3%
▼ -0.2pp MoM
57.7%
▼ -3.6pp MoM
61.5%
▲ +3.8pp MoM
72.1%
▲ +10.6pp MoM
70.2%
▼ -1.9pp MoM
74.2%
▲ +4.0pp MoM
▲ +20.3pp YoY
68.5%
▼ -5.7pp MoM
▲ +8.6pp YoY
68.7%
▲ +0.2pp MoM
▲ +5.0pp YoY
68.4%
▼ -0.3pp MoM
▲ +6.9pp YoY
65.1%
▼ -3.4pp MoM
▲ +6.5pp YoY
Offline
46.0%
39.7%
▼ -6.3pp MoM
36.0%
▼ -3.6pp MoM
38.1%
▲ +2.0pp MoM
41.2%
▲ +3.1pp MoM
40.0%
▼ -1.2pp MoM
37.9%
▼ -2.1pp MoM
37.8%
▼ -0.1pp MoM
41.0%
▲ +3.2pp MoM
37.6%
▼ -3.4pp MoM
27.6%
▼ -10.0pp MoM
29.2%
▲ +1.6pp MoM
25.4%
▼ -3.8pp MoM
▼ -20.6pp YoY
31.1%
▲ +5.6pp MoM
▼ -8.6pp YoY
31.0%
▼ -0.1pp MoM
▼ -5.1pp YoY
31.3%
▲ +0.3pp MoM
▼ -6.8pp YoY
34.8%
▲ +3.5pp MoM
▼ -6.4pp YoY

📊 OTA Platform Contribution — Monthly

% share of OTA tickets by platform (Jan 2024 → current).

66%
30%
2%
2%
Jan 25
70%
21%
3%
5%
Feb 25
66%
19%
4%
10%
Mar 25
62%
20%
3%
13%
Apr 25
57%
18%
3%
20%
May 25
53%
21%
4%
21%
Jun 25
52%
20%
3%
22%
2%
Jul 25
45%
27%
4%
20%
3%
Aug 25
42%
31%
4%
21%
Sep 25
44%
27%
2%
24%
2%
Oct 25
62%
21%
2%
13%
Nov 25
55%
23%
2%
17%
3%
Dec 25
62%
20%
2%
14%
Jan 26
56%
14%
4%
24%
Feb 26
56%
16%
3%
20%
4%
Mar 26
49%
19%
4%
25%
2%
Apr 26
41%
17%
4%
36%
May 26*
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
GetYourGuide
65.8%
69.6%
▲ +3.8pp MoM
66.5%
▼ -3.1pp MoM
62.1%
▼ -4.4pp MoM
57.5%
▼ -4.6pp MoM
52.7%
▼ -4.8pp MoM
52.2%
▼ -0.5pp MoM
45.0%
▼ -7.2pp MoM
42.2%
▼ -2.8pp MoM
43.9%
▲ +1.8pp MoM
62.2%
▲ +18.3pp MoM
54.6%
▼ -7.6pp MoM
61.7%
▲ +7.1pp MoM
▼ -4.0pp YoY
55.8%
▼ -5.9pp MoM
▼ -13.8pp YoY
56.0%
▲ +0.3pp MoM
▼ -10.5pp YoY
48.9%
▼ -7.2pp MoM
▼ -13.2pp YoY
41.1%
▼ -7.8pp MoM
▼ -16.3pp YoY
Klook
29.9%
21.3%
▼ -8.6pp MoM
18.8%
▼ -2.4pp MoM
20.0%
▲ +1.2pp MoM
18.3%
▼ -1.7pp MoM
20.5%
▲ +2.2pp MoM
20.3%
▼ -0.3pp MoM
27.3%
▲ +7.0pp MoM
30.8%
▲ +3.5pp MoM
27.0%
▼ -3.8pp MoM
20.8%
▼ -6.1pp MoM
23.4%
▲ +2.5pp MoM
19.9%
▼ -3.5pp MoM
▼ -10.0pp YoY
14.1%
▼ -5.8pp MoM
▼ -7.2pp YoY
16.0%
▲ +1.9pp MoM
▼ -2.8pp YoY
18.9%
▲ +2.9pp MoM
▼ -1.1pp YoY
16.6%
▼ -2.3pp MoM
▼ -1.8pp YoY
KKday
2.3%
3.1%
▲ +0.8pp MoM
3.6%
▲ +0.5pp MoM
3.4%
▼ -0.2pp MoM
2.8%
▼ -0.6pp MoM
3.7%
▲ +0.9pp MoM
2.5%
▼ -1.2pp MoM
4.0%
▲ +1.4pp MoM
4.3%
▲ +0.3pp MoM
2.3%
▼ -2.0pp MoM
2.0%
▼ -0.3pp MoM
1.9%
▼ -0.1pp MoM
2.4%
▲ +0.5pp MoM
▲ +0.1pp YoY
3.5%
▲ +1.2pp MoM
▲ +0.5pp YoY
3.2%
▼ -0.3pp MoM
▼ -0.4pp YoY
4.3%
▲ +1.1pp MoM
▲ +0.9pp YoY
4.0%
▼ -0.2pp MoM
▲ +1.2pp YoY
Trip.com
1.8%
5.2%
▲ +3.5pp MoM
10.0%
▲ +4.7pp MoM
13.2%
▲ +3.3pp MoM
20.1%
▲ +6.9pp MoM
20.7%
▲ +0.6pp MoM
22.3%
▲ +1.6pp MoM
20.2%
▼ -2.1pp MoM
20.6%
▲ +0.4pp MoM
23.9%
▲ +3.4pp MoM
12.9%
▼ -11.1pp MoM
16.8%
▲ +4.0pp MoM
14.1%
▼ -2.7pp MoM
▲ +12.4pp YoY
24.2%
▲ +10.0pp MoM
▲ +18.9pp YoY
20.1%
▼ -4.0pp MoM
▲ +10.2pp YoY
25.4%
▲ +5.3pp MoM
▲ +12.2pp YoY
36.0%
▲ +10.5pp MoM
▲ +15.9pp YoY
Tiqets
0.2%
0.7%
▲ +0.5pp MoM
0.4%
▼ -0.3pp MoM
0.6%
▲ +0.2pp MoM
0.4%
▼ -0.2pp MoM
1.0%
▲ +0.6pp MoM
0.4%
▼ -0.6pp MoM
0.8%
▲ +0.4pp MoM
0.9%
▲ +0.1pp MoM
0.7%
▼ -0.1pp MoM
0.8%
+0.0pp MoM
0.7%
-0.0pp MoM
0.9%
▲ +0.2pp MoM
▲ +0.7pp YoY
0.9%
-0.0pp MoM
▲ +0.2pp YoY
0.8%
▼ -0.1pp MoM
▲ +0.4pp YoY
0.5%
▼ -0.3pp MoM
-0.0pp YoY
0.6%
▲ +0.1pp MoM
▲ +0.2pp YoY
Viator
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.1%
▲ +0.1pp MoM
▲ +0.1pp YoY
0.2%
▲ +0.1pp MoM
▲ +0.2pp YoY
0.1%
▼ -0.1pp MoM
▲ +0.1pp YoY
0.3%
▲ +0.2pp MoM
▲ +0.3pp YoY
Traveloka
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
-0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Other OTA
0.0%
0.1%
▲ +0.1pp MoM
0.7%
▲ +0.6pp MoM
0.7%
▲ +0.1pp MoM
0.9%
▲ +0.2pp MoM
1.4%
▲ +0.5pp MoM
2.3%
▲ +0.9pp MoM
2.8%
▲ +0.6pp MoM
1.4%
▼ -1.5pp MoM
2.1%
▲ +0.7pp MoM
1.3%
▼ -0.8pp MoM
2.6%
▲ +1.3pp MoM
0.9%
▼ -1.6pp MoM
▲ +0.9pp YoY
1.4%
▲ +0.5pp MoM
▲ +1.3pp YoY
3.6%
▲ +2.2pp MoM
▲ +2.9pp YoY
1.9%
▼ -1.7pp MoM
▲ +1.2pp YoY
1.3%
▼ -0.6pp MoM
▲ +0.4pp YoY

🌍 OTA Platform × Nationality

Top 5 buying nationalities per OTA platform. Pick a month below.

Month:

📊 27 Key Market No. Ticket %Contribution (Inc. Thailand)

Monthly ticket contribution by nationality, Jan 2024 → Dec 2026.

📊 Market Group %Contribution (Tier 2 + Key grouped) — Monthly

Tier 2 = TW + SG + MY + HK · Key = UK + US + AU + FR + DE · Others shown individually.

📊 Movement Highlights

WoW (Labour Wk vs Pre-Labour 2026)
  • Inbound: +5.9%
  • Tickets: +17.9% (daily avg)
  • Penetration: +0.25pp
MoM (May 2026 MTD vs Apr 2026)
  • Inbound: -12.1%
  • Tickets: -4.8% (daily avg)
  • Penetration: +0.20pp

Market movers (inbound): China (+14.1%), Tier 2 (+1.4%), Key (-2.9%).

Subchannel movers: Ticketmelon (-5.61pp), OTA (+5.56pp), Walk-in (-2.77pp).

Channel: Online -0.05pp, Offline +0.05pp.

📈 Combined — Inbound Monthly

Daily Avg. No. Inbound — Combined, Weekly

Inbound — daily average

Pre-LabourLabour WkMay W1May W2May W3May W4
202443,32741,58836,30937,27836,66636,004
2025
26,817
32,941
▲ +22.8% WoW
25,645
▼ -22.1% WoW
26,217
▲ +2.2% WoW
26,848
▲ +2.4% WoW
30,323
▲ +12.9% WoW
2026
34,907
▲ +30.2% YoY
36,968
▲ +5.9% WoW
▲ +12.2% YoY
29,987
▼ -18.9% WoW
▲ +16.9% YoY
29,083*
▼ -3.0% WoW
▲ +10.9% YoY
——

Daily Avg. No. Inbound — Combined, 2024–2026

Inbound — daily average

Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg inb
50,543
41,220
▼ -18.4% MoM
30,748
▼ -25.4% MoM
31,357
▲ +2.0% MoM
27,964
▼ -10.8% MoM
30,878
▲ +10.4% MoM
35,672
▲ +15.5% MoM
33,637
▼ -5.7% MoM
30,987
▼ -7.9% MoM
34,685
▲ +11.9% MoM
36,472
▲ +5.2% MoM
40,308
▲ +10.5% MoM
39,649
▼ -1.6% MoM
▼ -21.6% YoY
49,427
▲ +24.7% MoM
▲ +19.9% YoY
37,034
▼ -25.1% MoM
▲ +20.4% YoY
35,687
▼ -3.6% MoM
▲ +13.8% YoY
31,382
▼ -12.1% MoM
▲ +12.2% YoY

🎟 Combined — Tickets Monthly

Daily Avg. No. Tickets — Combined, Weekly

Tickets — daily average

Pre-LabourLabour WkMay W1May W2May W3May W4
2025
435
520
▲ +19.8% WoW
383
▼ -26.4% WoW
382
▼ -0.4% WoW
344
▼ -9.8% WoW
438
▲ +27.2% WoW
2026
759
▲ +74.6% YoY
894
▲ +17.9% WoW
▲ +71.8% YoY
814
▼ -9.0% WoW
▲ +112.5% YoY
514*
▼ -36.9% WoW
▲ +34.6% YoY
——

Daily Avg. No. Tickets — Combined, 2024–2026

Tickets — daily average

Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg tix
681
531
▼ -22.1% MoM
452
▼ -14.9% MoM
476
▲ +5.4% MoM
426
▼ -10.7% MoM
347
▼ -18.4% MoM
428
▲ +23.3% MoM
538
▲ +25.6% MoM
387
▼ -28.0% MoM
542
▲ +40.0% MoM
828
▲ +52.7% MoM
825
▼ -0.3% MoM
1,091
▲ +32.3% MoM
▲ +60.2% YoY
1,223
▲ +12.1% MoM
▲ +130.5% YoY
927
▼ -24.2% MoM
▲ +105.3% YoY
865
▼ -6.7% MoM
▲ +81.7% YoY
824
▼ -4.8% MoM
▲ +93.6% YoY

📈 Combined — Inbound + Penetration Monthly

Penetration

Pre-LabourLabour WkMay W1May W2May W3May W4
2025
1.62%
1.58%
-0.0pp WoW
1.49%
▼ -0.1pp WoW
1.46%
-0.0pp WoW
1.28%
▼ -0.2pp WoW
1.44%
▲ +0.2pp WoW
2026
2.17%
▲ +0.6pp YoY
2.42%
▲ +0.2pp WoW
▲ +0.8pp YoY
2.71%
▲ +0.3pp WoW
▲ +1.2pp YoY
1.77%*
▼ -0.9pp WoW
▲ +0.3pp YoY
——

📊 Contribution Shift (Weekly)

Subchannel Contribution

48%
22%
10%
9%
9%
2%
2025
Pre-Labour
41%
30%
11%
9%
6%
2%
2026
Pre-Labour
42%
20%
10%
13%
13%
2%
2025
Labour Wk
36%
35%
8%
11%
8%
2026
Labour Wk
44%
20%
14%
10%
10%
2%
2025
May W1
38%
30%
9%
13%
8%
2%
2026
May W1*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

📡 Subchannel — Combined

SubchannelYearPre-LabourLabour WkMay W1May W2May W3May W4
Ticketmelon2025
47.5%
42.1%
▼ -5.4pp WoW
43.8%
▲ +1.7pp WoW
45.6%
▲ +1.7pp WoW
46.3%
▲ +0.8pp WoW
44.4%
▼ -2.0pp WoW
2026
41.5%
▼ -6.0pp YoY
35.9%
▼ -5.6pp WoW
▼ -6.2pp YoY
38.0%
▲ +2.1pp WoW
▼ -5.8pp YoY
41.5%*
▲ +3.6pp WoW
▼ -4.0pp YoY
——
OTA2025
22.1%
20.0%
▼ -2.1pp WoW
20.2%
▲ +0.2pp WoW
22.8%
▲ +2.6pp WoW
17.9%
▼ -4.9pp WoW
17.4%
▼ -0.6pp WoW
2026
29.5%
▲ +7.4pp YoY
35.1%
▲ +5.6pp WoW
▲ +15.1pp YoY
29.8%
▼ -5.3pp WoW
▲ +9.6pp YoY
28.7%*
▼ -1.1pp WoW
▲ +5.8pp YoY
——
Walk-in2025
10.4%
9.9%
▼ -0.5pp WoW
14.4%
▲ +4.6pp WoW
12.9%
▼ -1.5pp WoW
14.9%
▲ +2.0pp WoW
12.1%
▼ -2.8pp WoW
2026
11.1%
▲ +0.7pp YoY
8.3%
▼ -2.8pp WoW
▼ -1.5pp YoY
9.3%
▲ +1.0pp WoW
▼ -5.1pp YoY
13.4%*
▲ +4.1pp WoW
▲ +0.5pp YoY
——
Retail Agent2025
9.0%
13.2%
▲ +4.1pp WoW
9.6%
▼ -3.5pp WoW
7.6%
▼ -2.0pp WoW
9.8%
▲ +2.2pp WoW
11.3%
▲ +1.5pp WoW
2026
9.3%
▲ +0.3pp YoY
11.2%
▲ +1.9pp WoW
▼ -1.9pp YoY
12.9%
▲ +1.7pp WoW
▲ +3.3pp YoY
9.0%*
▼ -3.9pp WoW
▲ +1.4pp YoY
——
Wholesale Agent2025
9.4%
12.8%
▲ +3.4pp WoW
9.5%
▼ -3.3pp WoW
9.9%
▲ +0.4pp WoW
9.8%
▼ -0.1pp WoW
12.1%
▲ +2.3pp WoW
2026
6.0%
▼ -3.3pp YoY
8.2%
▲ +2.2pp WoW
▼ -4.6pp YoY
7.9%
▼ -0.3pp WoW
▼ -1.6pp YoY
4.9%*
▼ -3.0pp WoW
▼ -5.0pp YoY
——

Online vs Offline

70%
30%
2025
Pre-Labour
71%
29%
2026
Pre-Labour
62%
38%
2025
Labour Wk
71%
29%
2026
Labour Wk
64%
36%
2025
May W1
68%
32%
2026
May W1*
Online Offline

🌐 Online vs Offline — Combined

ChannelYearPre-LabourLabour WkMay W1May W2May W3May W4
Online2025
69.6%
62.1%
▼ -7.5pp WoW
64.1%
▲ +1.9pp WoW
68.4%
▲ +4.4pp WoW
64.3%
▼ -4.2pp WoW
61.7%
▼ -2.6pp WoW
2026
71.0%
▲ +1.4pp YoY
71.0%
-0.0pp WoW
▲ +8.8pp YoY
67.8%
▼ -3.2pp WoW
▲ +3.7pp YoY
70.2%*
▲ +2.4pp WoW
▲ +1.8pp YoY
——
Offline2025
30.1%
37.7%
▲ +7.5pp WoW
35.6%
▼ -2.1pp WoW
31.1%
▼ -4.5pp WoW
35.7%
▲ +4.5pp WoW
37.9%
▲ +2.3pp WoW
2026
28.6%
▼ -1.5pp YoY
28.9%
▲ +0.2pp WoW
▼ -8.8pp YoY
32.1%
▲ +3.2pp WoW
▼ -3.5pp YoY
29.8%*
▼ -2.3pp WoW
▼ -1.3pp YoY
——

📊 OTA Platform Contribution — Weekly

% share of OTA tickets by platform — Pre-Labour / Labour Wk / May W1 × 2025/2026.

67%
18%
3%
13%
2025
Pre-Labour
47%
16%
5%
30%
2%
2026
Pre-Labour
53%
18%
3%
25%
2025
Labour Wk
33%
15%
6%
46%
2026
Labour Wk
61%
19%
3%
18%
2025
May W1
38%
15%
3%
42%
2026
May W1
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Pre-Labour 2025Pre-Labour 2026Labour Wk 2025Labour Wk 2026May W1 2025May W1 2026
GetYourGuide
66.7%
46.7%
▼ -20.0pp YoY
53.5%
32.7%
▼ -14.0pp WoW
▼ -20.8pp YoY
60.8%
38.1%
▲ +5.4pp WoW
▼ -22.6pp YoY
Klook
17.6%
16.1%
▼ -1.5pp YoY
18.0%
14.7%
▼ -1.5pp WoW
▼ -3.3pp YoY
18.8%
15.0%
▲ +0.3pp WoW
▼ -3.8pp YoY
KKday
2.6%
4.9%
▲ +2.3pp YoY
3.3%
5.8%
▲ +1.0pp WoW
▲ +2.6pp YoY
2.5%
3.3%
▼ -2.5pp WoW
▲ +0.8pp YoY
Trip.com
12.7%
30.0%
▲ +17.4pp YoY
25.0%
45.6%
▲ +15.6pp WoW
▲ +20.6pp YoY
17.9%
41.6%
▼ -4.0pp WoW
▲ +23.6pp YoY
Tiqets
0.4%
0.4%
▼ -0.1pp YoY
0.0%
0.3%
-0.0pp WoW
▲ +0.3pp YoY
0.0%
1.0%
▲ +0.6pp WoW
▲ +1.0pp YoY
Viator
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Other OTA
0.0%
1.9%
▲ +1.9pp YoY
0.3%
0.9%
▼ -1.1pp WoW
▲ +0.6pp YoY
0.0%
1.0%
▲ +0.2pp WoW
▲ +1.0pp YoY

Penetration

Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Pen %
1.35%
1.29%
▼ -0.1pp MoM
1.47%
▲ +0.2pp MoM
1.52%
+0.0pp MoM
1.52%
+0.0pp MoM
1.12%
▼ -0.4pp MoM
1.20%
▲ +0.1pp MoM
1.60%
▲ +0.4pp MoM
1.25%
▼ -0.3pp MoM
1.56%
▲ +0.3pp MoM
2.27%
▲ +0.7pp MoM
2.05%
▼ -0.2pp MoM
2.75%
▲ +0.7pp MoM
▲ +1.4pp YoY
2.47%
▼ -0.3pp MoM
▲ +1.2pp YoY
2.50%
+0.0pp MoM
▲ +1.0pp YoY
2.42%
▼ -0.1pp MoM
▲ +0.9pp YoY
2.63%
▲ +0.2pp MoM
▲ +1.1pp YoY

📊 Contribution Shift (Monthly — Jan 2025 to current)

Monthly Subchannel Contribution — Jan 2025 to current

41%
16%
12%
12%
18%
Jan 25
44%
21%
11%
9%
13%
2%
Feb 25
49%
22%
11%
7%
8%
2%
Mar 25
46%
22%
10%
9%
11%
2%
Apr 25
45%
20%
13%
10%
11%
2%
May 25
50%
18%
11%
9%
10%
2%
Jun 25
46%
23%
9%
10%
10%
2%
Jul 25
42%
25%
10%
9%
12%
2%
Aug 25
38%
23%
12%
12%
13%
2%
Sep 25
39%
23%
11%
12%
12%
2%
Oct 25
52%
24%
8%
8%
6%
2%
Nov 25
45%
30%
7%
10%
6%
2%
Dec 25
47%
32%
7%
8%
4%
2%
Jan 26
38%
34%
7%
13%
6%
2%
Feb 26
43%
29%
8%
11%
5%
3%
Mar 26
42%
30%
9%
10%
6%
3%
Apr 26
37%
31%
9%
12%
8%
2%
May 26*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other
Subchannel share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Ticketmelon
41.1%
43.7%
▲ +2.7pp MoM
48.9%
▲ +5.2pp MoM
45.9%
▼ -3.0pp MoM
44.6%
▼ -1.4pp MoM
49.6%
▲ +5.1pp MoM
45.9%
▼ -3.7pp MoM
41.8%
▼ -4.1pp MoM
37.7%
▼ -4.1pp MoM
39.3%
▲ +1.6pp MoM
52.4%
▲ +13.1pp MoM
45.4%
▼ -7.0pp MoM
47.0%
▲ +1.7pp MoM
▲ +6.0pp YoY
38.3%
▼ -8.7pp MoM
▼ -5.4pp YoY
43.4%
▲ +5.1pp MoM
▼ -5.4pp YoY
42.4%
▼ -1.1pp MoM
▼ -3.6pp YoY
37.3%
▼ -5.1pp MoM
▼ -7.3pp YoY
OTA
15.7%
20.8%
▲ +5.2pp MoM
22.4%
▲ +1.5pp MoM
22.3%
▼ -0.1pp MoM
19.7%
▼ -2.6pp MoM
18.5%
▼ -1.2pp MoM
23.1%
▲ +4.6pp MoM
25.3%
▲ +2.2pp MoM
22.6%
▼ -2.7pp MoM
23.2%
▲ +0.6pp MoM
24.2%
▲ +1.0pp MoM
29.8%
▲ +5.6pp MoM
32.0%
▲ +2.2pp MoM
▲ +16.3pp YoY
34.3%
▲ +2.3pp MoM
▲ +13.5pp YoY
29.4%
▼ -4.9pp MoM
▲ +7.0pp YoY
29.6%
▲ +0.2pp MoM
▲ +7.3pp YoY
31.5%
▲ +1.9pp MoM
▲ +11.8pp YoY
Walk-in
11.8%
11.1%
▼ -0.7pp MoM
11.2%
▲ +0.1pp MoM
10.3%
▼ -1.0pp MoM
12.6%
▲ +2.3pp MoM
10.9%
▼ -1.7pp MoM
8.7%
▼ -2.3pp MoM
10.3%
▲ +1.7pp MoM
11.9%
▲ +1.6pp MoM
11.4%
▼ -0.5pp MoM
7.8%
▼ -3.6pp MoM
7.1%
▼ -0.7pp MoM
6.9%
▼ -0.2pp MoM
▼ -4.9pp YoY
7.0%
▲ +0.1pp MoM
▼ -4.1pp YoY
8.5%
▲ +1.5pp MoM
▼ -2.7pp YoY
9.1%
▲ +0.6pp MoM
▼ -1.2pp YoY
9.5%
▲ +0.4pp MoM
▼ -3.1pp YoY
Retail Agent
12.2%
9.3%
▼ -2.9pp MoM
7.3%
▼ -2.1pp MoM
9.1%
▲ +1.8pp MoM
10.4%
▲ +1.3pp MoM
8.8%
▼ -1.6pp MoM
10.4%
▲ +1.6pp MoM
9.3%
▼ -1.1pp MoM
12.2%
▲ +2.9pp MoM
12.0%
▼ -0.2pp MoM
8.1%
▼ -3.8pp MoM
9.9%
▲ +1.8pp MoM
8.2%
▼ -1.7pp MoM
▼ -4.0pp YoY
12.7%
▲ +4.5pp MoM
▲ +3.3pp YoY
10.7%
▼ -2.0pp MoM
▲ +3.4pp YoY
10.4%
▼ -0.3pp MoM
▲ +1.3pp YoY
11.9%
▲ +1.5pp MoM
▲ +1.5pp YoY
Wholesale Agent
18.1%
13.0%
▼ -5.1pp MoM
8.2%
▼ -4.8pp MoM
10.5%
▲ +2.3pp MoM
11.0%
▲ +0.5pp MoM
10.2%
▼ -0.9pp MoM
10.3%
▲ +0.1pp MoM
11.7%
▲ +1.4pp MoM
13.4%
▲ +1.7pp MoM
12.3%
▼ -1.1pp MoM
5.6%
▼ -6.6pp MoM
6.1%
▲ +0.4pp MoM
4.2%
▼ -1.9pp MoM
▼ -13.9pp YoY
5.6%
▲ +1.4pp MoM
▼ -7.4pp YoY
5.1%
▼ -0.4pp MoM
▼ -3.1pp YoY
6.0%
▲ +0.9pp MoM
▼ -4.5pp YoY
8.2%
▲ +2.2pp MoM
▼ -2.9pp YoY

Monthly Online vs Offline — Jan 2025 to current

57%
43%
Jan 25
65%
35%
Feb 25
71%
28%
Mar 25
68%
31%
Apr 25
64%
35%
May 25
68%
31%
Jun 25
69%
30%
Jul 25
67%
32%
Aug 25
60%
39%
Sep 25
63%
37%
Oct 25
77%
23%
Nov 25
75%
24%
Dec 25
79%
21%
Jan 26
73%
27%
Feb 26
73%
27%
Mar 26
72%
28%
Apr 26
69%
31%
May 26*
Online Offline
ChannelJan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Online
56.7%
64.6%
▲ +7.8pp MoM
71.3%
▲ +6.7pp MoM
68.2%
▼ -3.0pp MoM
64.2%
▼ -4.0pp MoM
68.1%
▲ +3.9pp MoM
69.0%
▲ +0.9pp MoM
67.1%
▼ -1.9pp MoM
60.4%
▼ -6.7pp MoM
62.5%
▲ +2.1pp MoM
76.5%
▲ +14.0pp MoM
75.1%
▼ -1.4pp MoM
79.0%
▲ +3.9pp MoM
▲ +22.3pp YoY
72.6%
▼ -6.4pp MoM
▲ +8.1pp YoY
72.8%
▲ +0.2pp MoM
▲ +1.6pp YoY
71.9%
▼ -0.9pp MoM
▲ +3.7pp YoY
68.8%
▼ -3.2pp MoM
▲ +4.5pp YoY
Offline
43.2%
35.0%
▼ -8.1pp MoM
28.4%
▼ -6.6pp MoM
31.4%
▲ +3.0pp MoM
35.5%
▲ +4.1pp MoM
31.5%
▼ -4.0pp MoM
30.4%
▼ -1.1pp MoM
32.1%
▲ +1.8pp MoM
38.5%
▲ +6.4pp MoM
36.6%
▼ -2.0pp MoM
23.2%
▼ -13.4pp MoM
24.3%
▲ +1.1pp MoM
20.7%
▼ -3.6pp MoM
▼ -22.5pp YoY
27.0%
▲ +6.3pp MoM
▼ -8.0pp YoY
26.8%
▼ -0.2pp MoM
▼ -1.6pp YoY
27.8%
▲ +1.0pp MoM
▼ -3.6pp YoY
31.2%
▲ +3.4pp MoM
▼ -4.3pp YoY

📊 OTA Platform Contribution — Monthly

% share of OTA tickets by platform (Jan 2024 → current).

70%
26%
2%
2%
Jan 25
74%
17%
3%
5%
Feb 25
72%
15%
3%
9%
Mar 25
63%
20%
4%
13%
Apr 25
56%
20%
3%
21%
May 25
51%
21%
5%
22%
Jun 25
52%
20%
3%
25%
Jul 25
44%
29%
5%
21%
Aug 25
40%
32%
5%
22%
Sep 25
45%
28%
2%
23%
2%
Oct 25
69%
21%
3%
8%
Nov 25
57%
25%
2%
15%
Dec 25
60%
22%
2%
15%
Jan 26
53%
14%
3%
29%
Feb 26
60%
15%
3%
20%
2%
Mar 26
48%
18%
4%
28%
Apr 26
37%
15%
4%
42%
May 26*
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
GetYourGuide
69.5%
74.0%
▲ +4.4pp MoM
72.1%
▼ -1.9pp MoM
63.4%
▼ -8.7pp MoM
56.0%
▼ -7.4pp MoM
51.2%
▼ -4.9pp MoM
51.7%
▲ +0.5pp MoM
43.8%
▼ -7.9pp MoM
40.3%
▼ -3.4pp MoM
44.9%
▲ +4.6pp MoM
68.8%
▲ +23.9pp MoM
56.5%
▼ -12.3pp MoM
60.4%
▲ +3.9pp MoM
▼ -9.2pp YoY
52.8%
▼ -7.5pp MoM
▼ -21.1pp YoY
59.7%
▲ +6.8pp MoM
▼ -12.4pp YoY
47.9%
▼ -11.8pp MoM
▼ -15.5pp YoY
37.2%
▼ -10.8pp MoM
▼ -18.9pp YoY
Klook
25.7%
17.4%
▼ -8.3pp MoM
15.2%
▼ -2.2pp MoM
20.1%
▲ +4.9pp MoM
20.0%
▼ -0.1pp MoM
21.0%
▲ +1.0pp MoM
19.9%
▼ -1.2pp MoM
28.7%
▲ +8.8pp MoM
31.9%
▲ +3.2pp MoM
27.6%
▼ -4.3pp MoM
21.0%
▼ -6.6pp MoM
25.1%
▲ +4.2pp MoM
21.7%
▼ -3.4pp MoM
▼ -4.0pp YoY
13.6%
▼ -8.2pp MoM
▼ -3.8pp YoY
14.8%
▲ +1.2pp MoM
▼ -0.4pp YoY
17.8%
▲ +3.1pp MoM
▼ -2.3pp YoY
14.9%
▼ -3.0pp MoM
▼ -5.2pp YoY
KKday
2.4%
2.9%
▲ +0.5pp MoM
2.9%
-0.0pp MoM
3.6%
▲ +0.7pp MoM
2.7%
▼ -0.9pp MoM
5.1%
▲ +2.4pp MoM
2.8%
▼ -2.3pp MoM
4.6%
▲ +1.8pp MoM
4.7%
▲ +0.1pp MoM
2.5%
▼ -2.2pp MoM
2.6%
▲ +0.1pp MoM
2.4%
▼ -0.3pp MoM
2.3%
▼ -0.1pp MoM
▼ -0.1pp YoY
3.5%
▲ +1.2pp MoM
▲ +0.6pp YoY
2.7%
▼ -0.8pp MoM
▼ -0.1pp YoY
4.1%
▲ +1.4pp MoM
▲ +0.5pp YoY
4.1%
-0.0pp MoM
▲ +1.4pp YoY
Trip.com
2.1%
4.7%
▲ +2.5pp MoM
9.4%
▲ +4.7pp MoM
12.5%
▲ +3.2pp MoM
21.0%
▲ +8.5pp MoM
21.8%
▲ +0.8pp MoM
24.5%
▲ +2.7pp MoM
20.9%
▼ -3.6pp MoM
21.6%
▲ +0.7pp MoM
22.7%
▲ +1.1pp MoM
7.6%
▼ -15.1pp MoM
14.6%
▲ +7.0pp MoM
14.9%
▲ +0.3pp MoM
▲ +12.8pp YoY
28.6%
▲ +13.7pp MoM
▲ +24.0pp YoY
19.6%
▼ -9.1pp MoM
▲ +10.2pp YoY
28.4%
▲ +8.9pp MoM
▲ +15.9pp YoY
42.1%
▲ +13.6pp MoM
▲ +21.0pp YoY
Tiqets
0.2%
0.9%
▲ +0.7pp MoM
0.2%
▼ -0.7pp MoM
0.3%
▲ +0.1pp MoM
0.0%
▼ -0.3pp MoM
0.6%
▲ +0.6pp MoM
0.3%
▼ -0.3pp MoM
0.9%
▲ +0.6pp MoM
0.8%
▼ -0.1pp MoM
0.7%
▼ -0.1pp MoM
0.0%
▼ -0.6pp MoM
0.3%
▲ +0.2pp MoM
0.3%
+0.0pp MoM
▲ +0.1pp YoY
0.7%
▲ +0.3pp MoM
▼ -0.3pp YoY
0.8%
▲ +0.2pp MoM
▲ +0.6pp YoY
0.4%
▼ -0.4pp MoM
▲ +0.1pp YoY
0.7%
▲ +0.4pp MoM
▲ +0.7pp YoY
Viator
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Other OTA
0.1%
0.2%
▲ +0.1pp MoM
0.3%
▲ +0.1pp MoM
0.0%
▼ -0.2pp MoM
0.2%
▲ +0.2pp MoM
0.3%
▲ +0.1pp MoM
0.8%
▲ +0.6pp MoM
1.1%
▲ +0.3pp MoM
0.7%
▼ -0.4pp MoM
1.7%
▲ +1.0pp MoM
0.0%
▼ -1.7pp MoM
1.1%
▲ +1.1pp MoM
0.3%
▼ -0.8pp MoM
▲ +0.3pp YoY
0.9%
▲ +0.5pp MoM
▲ +0.7pp YoY
2.5%
▲ +1.6pp MoM
▲ +2.2pp YoY
1.3%
▼ -1.2pp MoM
▲ +1.3pp YoY
1.1%
▼ -0.3pp MoM
▲ +0.8pp YoY

📊 Movement Highlights

WoW (Labour Wk vs Pre-Labour 2026)
  • Inbound: -2.9%
  • Tickets: -11.1% (daily avg)
  • Penetration: -0.48pp
MoM (May 2026 MTD vs Apr 2026)
  • Inbound: -21.8%
  • Tickets: -21.9% (daily avg)
  • Penetration: -0.01pp

Country movers (inbound): Germany (+5.2%) up most, Australia (-11.8%) down most..

Subchannel movers: Ticketmelon (+2.34pp), Wholesale Agent (-0.96pp), OTA (+0.60pp).

Channel: Online +2.94pp, Offline -2.94pp.

📈 Key Market — Inbound Monthly

Daily Avg. No. Inbound — Key Market, Weekly

Inbound — daily average

Pre-LabourLabour WkMay W1May W2May W3May W4
20249,1908,8017,7258,1687,6528,069
2025
8,679
9,786
▲ +12.8% WoW
8,322
▼ -15.0% WoW
7,917
▼ -4.9% WoW
8,083
▲ +2.1% WoW
8,229
▲ +1.8% WoW
2026
9,811
▲ +13.0% YoY
9,532
▼ -2.9% WoW
▼ -2.6% YoY
8,488
▼ -10.9% WoW
▲ +2.0% YoY
8,158*
▼ -3.9% WoW
▲ +3.0% YoY
——

Daily Avg. No. Inbound — Key Market, 2024–2026

Inbound — daily average

Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg inb
16,514
15,312
▼ -7.3% MoM
11,904
▼ -22.3% MoM
11,540
▼ -3.1% MoM
8,401
▼ -27.2% MoM
9,043
▲ +7.6% MoM
11,112
▲ +22.9% MoM
9,920
▼ -10.7% MoM
8,859
▼ -10.7% MoM
11,499
▲ +29.8% MoM
14,138
▲ +22.9% MoM
15,727
▲ +11.2% MoM
15,600
▼ -0.8% MoM
▼ -5.5% YoY
15,287
▼ -2.0% MoM
▼ -0.2% YoY
13,411
▼ -12.3% MoM
▲ +12.7% YoY
11,220
▼ -16.3% MoM
▼ -2.8% YoY
8,778
▼ -21.8% MoM
▲ +4.5% YoY

🎟 Key Market — Tickets Monthly

Daily Avg. No. Tickets — Key Market, Weekly

Tickets — daily average

Pre-LabourLabour WkMay W1May W2May W3May W4
2025
352
338
▼ -3.9% WoW
288
▼ -14.8% WoW
296
▲ +2.7% WoW
267
▼ -9.7% WoW
311
▲ +16.3% WoW
2026
549
▲ +56.0% YoY
488
▼ -11.1% WoW
▲ +44.2% YoY
488
▼ -0.1% WoW
▲ +69.2% YoY
381*
▼ -21.8% WoW
▲ +28.9% YoY
——

Daily Avg. No. Tickets — Key Market, 2024–2026

Tickets — daily average

Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg tix
467
412
▼ -11.8% MoM
381
▼ -7.6% MoM
380
▼ -0.4% MoM
307
▼ -19.1% MoM
261
▼ -15.1% MoM
311
▲ +19.3% MoM
355
▲ +14.0% MoM
242
▼ -31.7% MoM
344
▲ +41.7% MoM
686
▲ +99.7% MoM
642
▼ -6.4% MoM
896
▲ +39.6% MoM
▲ +91.8% YoY
852
▼ -4.9% MoM
▲ +106.7% YoY
730
▼ -14.4% MoM
▲ +91.5% YoY
616
▼ -15.6% MoM
▲ +62.3% YoY
481
▼ -21.9% MoM
▲ +56.6% YoY

📈 Key Market — Inbound + Penetration Monthly

Penetration

Pre-LabourLabour WkMay W1May W2May W3May W4
2025
4.05%
3.46%
▼ -0.6pp WoW
3.46%
+0.0pp WoW
3.74%
▲ +0.3pp WoW
3.31%
▼ -0.4pp WoW
3.78%
▲ +0.5pp WoW
2026
5.60%
▲ +1.5pp YoY
5.12%
▼ -0.5pp WoW
▲ +1.7pp YoY
5.74%
▲ +0.6pp WoW
▲ +2.3pp YoY
4.67%*
▼ -1.1pp WoW
▲ +0.9pp YoY
——

📊 Contribution Shift — Key Market (Weekly)

Subchannel Contribution

55%
21%
10%
7%
5%
2%
2025
Pre-Labour
52%
25%
11%
5%
4%
3%
2026
Pre-Labour
58%
19%
10%
5%
5%
3%
2025
Labour Wk
54%
26%
11%
4%
3%
2%
2026
Labour Wk
54%
18%
13%
7%
5%
3%
2025
May W1
54%
24%
10%
7%
3%
3%
2026
May W1*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

📡 Subchannel — Key

SubchannelYearPre-LabourLabour WkMay W1May W2May W3May W4
Ticketmelon2025
54.8%
58.0%
▲ +3.2pp WoW
54.4%
▼ -3.6pp WoW
53.7%
▼ -0.7pp WoW
54.3%
▲ +0.6pp WoW
57.8%
▲ +3.5pp WoW
2026
51.6%
▼ -3.2pp YoY
53.9%
▲ +2.3pp WoW
▼ -4.0pp YoY
53.9%
-0.0pp WoW
▼ -0.5pp YoY
51.8%*
▼ -2.1pp WoW
▼ -1.8pp YoY
——
OTA2025
21.0%
19.5%
▼ -1.6pp WoW
18.5%
▼ -1.0pp WoW
22.7%
▲ +4.2pp WoW
16.4%
▼ -6.3pp WoW
17.2%
▲ +0.8pp WoW
2026
25.2%
▲ +4.1pp YoY
25.8%
▲ +0.6pp WoW
▲ +6.3pp YoY
23.6%
▼ -2.2pp WoW
▲ +5.1pp YoY
24.2%*
▲ +0.6pp WoW
▲ +1.5pp YoY
——
Walk-in2025
10.0%
10.0%
-0.0pp WoW
12.8%
▲ +2.8pp WoW
12.5%
▼ -0.3pp WoW
15.7%
▲ +3.2pp WoW
11.1%
▼ -4.6pp WoW
2026
11.3%
▲ +1.3pp YoY
10.8%
▼ -0.6pp WoW
▲ +0.8pp YoY
9.6%
▼ -1.2pp WoW
▼ -3.2pp YoY
13.7%*
▲ +4.1pp WoW
▲ +1.1pp YoY
——
Retail Agent2025
6.8%
5.0%
▼ -1.9pp WoW
6.8%
▲ +1.8pp WoW
5.3%
▼ -1.5pp WoW
7.1%
▲ +1.8pp WoW
5.7%
▼ -1.4pp WoW
2026
4.6%
▼ -2.2pp YoY
4.4%
▼ -0.2pp WoW
▼ -0.5pp YoY
7.2%
▲ +2.8pp WoW
▲ +0.4pp YoY
5.2%*
▼ -2.0pp WoW
-0.0pp YoY
——
Wholesale Agent2025
5.4%
4.7%
▼ -0.7pp WoW
4.6%
▼ -0.1pp WoW
4.4%
▼ -0.2pp WoW
4.9%
▲ +0.6pp WoW
5.6%
▲ +0.6pp WoW
2026
4.0%
▼ -1.3pp YoY
3.1%
▼ -1.0pp WoW
▼ -1.6pp YoY
2.8%
▼ -0.3pp WoW
▼ -1.8pp YoY
1.9%*
▼ -0.8pp WoW
▼ -2.4pp YoY
——

Online vs Offline

76%
24%
2025
Pre-Labour
77%
23%
2026
Pre-Labour
77%
22%
2025
Labour Wk
80%
20%
2026
Labour Wk
73%
27%
2025
May W1
77%
22%
2026
May W1*
Online Offline

🌐 Online vs Offline — Key

ChannelYearPre-LabourLabour WkMay W1May W2May W3May W4
Online2025
75.8%
77.4%
▲ +1.6pp WoW
72.9%
▼ -4.6pp WoW
76.4%
▲ +3.5pp WoW
70.7%
▼ -5.7pp WoW
75.0%
▲ +4.3pp WoW
2026
76.8%
▲ +0.9pp YoY
79.7%
▲ +2.9pp WoW
▲ +2.3pp YoY
77.5%
▼ -2.2pp WoW
▲ +4.6pp YoY
76.0%*
▼ -1.5pp WoW
▼ -0.4pp YoY
——
Offline2025
23.9%
22.3%
▼ -1.6pp WoW
26.7%
▲ +4.4pp WoW
23.1%
▼ -3.6pp WoW
29.2%
▲ +6.2pp WoW
24.5%
▼ -4.7pp WoW
2026
22.8%
▼ -1.1pp YoY
20.0%
▼ -2.8pp WoW
▼ -2.2pp YoY
22.3%
▲ +2.3pp WoW
▼ -4.4pp YoY
24.0%*
▲ +1.7pp WoW
▲ +0.9pp YoY
——

📊 OTA Platform Contribution — Weekly

% share of OTA tickets by platform — Pre-Labour / Labour Wk / May W1 × 2025/2026.

86%
11%
2%
2025
Pre-Labour
74%
12%
2%
9%
3%
2026
Pre-Labour
80%
17%
3%
2025
Labour Wk
76%
9%
3%
9%
2%
2026
Labour Wk
82%
13%
6%
2025
May W1
78%
9%
2%
7%
2%
2%
2026
May W1
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Pre-Labour 2025Pre-Labour 2026Labour Wk 2025Labour Wk 2026May W1 2025May W1 2026
GetYourGuide
86.0%
74.0%
▼ -12.0pp YoY
80.4%
75.9%
▲ +1.9pp WoW
▼ -4.5pp YoY
81.8%
78.2%
▲ +2.3pp WoW
▼ -3.7pp YoY
Klook
11.3%
12.4%
▲ +1.1pp YoY
16.8%
9.5%
▼ -3.0pp WoW
▼ -7.3pp YoY
12.6%
9.0%
▼ -0.5pp WoW
▼ -3.6pp YoY
KKday
0.0%
1.5%
▲ +1.5pp YoY
0.2%
2.7%
▲ +1.1pp WoW
▲ +2.5pp YoY
0.0%
1.6%
▼ -1.1pp WoW
▲ +1.6pp YoY
Trip.com
2.1%
8.6%
▲ +6.5pp YoY
2.6%
9.1%
▲ +0.5pp WoW
▲ +6.5pp YoY
5.6%
7.1%
▼ -2.0pp WoW
▲ +1.5pp YoY
Tiqets
0.5%
0.4%
▼ -0.1pp YoY
0.0%
0.8%
▲ +0.4pp WoW
▲ +0.8pp YoY
0.0%
2.0%
▲ +1.2pp WoW
▲ +2.0pp YoY
Viator
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Other OTA
0.0%
3.1%
▲ +3.1pp YoY
0.0%
2.1%
▼ -1.0pp WoW
▲ +2.1pp YoY
0.0%
2.2%
▲ +0.1pp WoW
▲ +2.2pp YoY

Penetration

Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Pen %
2.83%
2.69%
▼ -0.1pp MoM
3.20%
▲ +0.5pp MoM
3.29%
▲ +0.1pp MoM
3.66%
▲ +0.4pp MoM
2.88%
▼ -0.8pp MoM
2.80%
▼ -0.1pp MoM
3.58%
▲ +0.8pp MoM
2.74%
▼ -0.8pp MoM
2.99%
▲ +0.3pp MoM
4.85%
▲ +1.9pp MoM
4.08%
▼ -0.8pp MoM
5.74%
▲ +1.7pp MoM
▲ +2.9pp YoY
5.57%
▼ -0.2pp MoM
▲ +2.9pp YoY
5.44%
▼ -0.1pp MoM
▲ +2.2pp YoY
5.49%
▲ +0.1pp MoM
▲ +2.2pp YoY
5.48%
-0.0pp MoM
▲ +1.8pp YoY

📊 Contribution Shift — Key Market (Monthly — Jan 2025 to current)

Monthly Subchannel Contribution — Jan 2025 to current

55%
18%
13%
6%
6%
Jan 25
53%
23%
11%
5%
6%
2%
Feb 25
55%
22%
11%
5%
6%
2%
Mar 25
54%
21%
9%
7%
6%
2%
Apr 25
56%
19%
12%
6%
5%
2%
May 25
59%
17%
11%
7%
4%
2%
Jun 25
57%
21%
8%
7%
4%
2%
Jul 25
56%
22%
10%
6%
3%
2%
Aug 25
53%
19%
13%
7%
5%
3%
Sep 25
55%
21%
12%
6%
3%
3%
Oct 25
60%
24%
7%
6%
2%
2%
Nov 25
53%
28%
7%
7%
2%
2%
Dec 25
54%
30%
6%
7%
2%
Jan 26
50%
31%
7%
7%
3%
Feb 26
52%
28%
8%
6%
3%
3%
Mar 26
54%
26%
9%
5%
3%
3%
Apr 26
54%
24%
11%
6%
3%
3%
May 26*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other
Subchannel share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Ticketmelon
55.0%
53.3%
▼ -1.7pp MoM
55.2%
▲ +1.9pp MoM
54.4%
▼ -0.8pp MoM
56.1%
▲ +1.7pp MoM
59.5%
▲ +3.4pp MoM
57.4%
▼ -2.1pp MoM
56.0%
▼ -1.4pp MoM
53.0%
▼ -2.9pp MoM
55.2%
▲ +2.1pp MoM
59.7%
▲ +4.5pp MoM
53.2%
▼ -6.4pp MoM
53.7%
▲ +0.5pp MoM
▼ -1.3pp YoY
50.2%
▼ -3.5pp MoM
▼ -3.1pp YoY
51.5%
▲ +1.3pp MoM
▼ -3.7pp YoY
53.5%
▲ +2.0pp MoM
▼ -0.9pp YoY
53.7%
▲ +0.1pp MoM
▼ -2.4pp YoY
OTA
18.3%
22.5%
▲ +4.2pp MoM
21.7%
▼ -0.8pp MoM
21.0%
▼ -0.7pp MoM
18.8%
▼ -2.2pp MoM
16.8%
▼ -2.0pp MoM
20.9%
▲ +4.2pp MoM
22.0%
▲ +1.1pp MoM
19.3%
▼ -2.7pp MoM
20.5%
▲ +1.2pp MoM
23.5%
▲ +3.0pp MoM
28.0%
▲ +4.5pp MoM
30.4%
▲ +2.4pp MoM
▲ +12.0pp YoY
31.4%
▲ +1.0pp MoM
▲ +8.9pp YoY
28.5%
▼ -2.9pp MoM
▲ +6.8pp YoY
25.9%
▼ -2.6pp MoM
▲ +4.9pp YoY
23.8%
▼ -2.1pp MoM
▲ +5.0pp YoY
Walk-in
13.0%
10.7%
▼ -2.3pp MoM
10.5%
▼ -0.1pp MoM
9.3%
▼ -1.2pp MoM
12.3%
▲ +3.0pp MoM
10.5%
▼ -1.8pp MoM
8.3%
▼ -2.2pp MoM
10.3%
▲ +2.0pp MoM
13.0%
▲ +2.6pp MoM
11.9%
▼ -1.1pp MoM
7.0%
▼ -4.9pp MoM
6.9%
▼ -0.1pp MoM
6.1%
▼ -0.9pp MoM
▼ -6.9pp YoY
6.8%
▲ +0.7pp MoM
▼ -3.9pp YoY
8.3%
▲ +1.5pp MoM
▼ -2.2pp YoY
8.9%
▲ +0.6pp MoM
▼ -0.5pp YoY
10.8%
▲ +1.9pp MoM
▼ -1.5pp YoY
Retail Agent
5.7%
5.2%
▼ -0.5pp MoM
4.7%
▼ -0.5pp MoM
6.8%
▲ +2.1pp MoM
5.9%
▼ -1.0pp MoM
6.5%
▲ +0.7pp MoM
7.4%
▲ +0.8pp MoM
6.1%
▼ -1.3pp MoM
6.5%
▲ +0.4pp MoM
6.5%
▼ -0.1pp MoM
6.0%
▼ -0.5pp MoM
7.3%
▲ +1.3pp MoM
6.6%
▼ -0.7pp MoM
▲ +0.9pp YoY
7.5%
▲ +0.9pp MoM
▲ +2.2pp YoY
5.6%
▼ -1.9pp MoM
▲ +0.9pp YoY
5.0%
▼ -0.6pp MoM
▼ -1.8pp YoY
6.2%
▲ +1.1pp MoM
▲ +0.3pp YoY
Wholesale Agent
6.5%
6.1%
▼ -0.3pp MoM
5.5%
▼ -0.6pp MoM
6.2%
▲ +0.6pp MoM
4.8%
▼ -1.4pp MoM
4.2%
▼ -0.6pp MoM
3.8%
▼ -0.5pp MoM
3.3%
▼ -0.4pp MoM
5.0%
▲ +1.7pp MoM
3.4%
▼ -1.7pp MoM
1.6%
▼ -1.8pp MoM
2.5%
▲ +0.9pp MoM
1.2%
▼ -1.3pp MoM
▼ -5.2pp YoY
1.2%
+0.0pp MoM
▼ -4.9pp YoY
2.6%
▲ +1.4pp MoM
▼ -2.9pp YoY
3.3%
▲ +0.7pp MoM
▼ -2.9pp YoY
3.0%
▼ -0.3pp MoM
▼ -1.8pp YoY

Monthly Online vs Offline — Jan 2025 to current

73%
26%
Jan 25
76%
24%
Feb 25
77%
23%
Mar 25
75%
24%
Apr 25
75%
25%
May 25
76%
23%
Jun 25
78%
21%
Jul 25
78%
21%
Aug 25
72%
26%
2%
Sep 25
76%
23%
Oct 25
83%
17%
Nov 25
81%
18%
Dec 25
84%
16%
Jan 26
82%
18%
Feb 26
80%
20%
Mar 26
79%
20%
Apr 26
77%
22%
May 26*
Online Offline
ChannelJan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Online
73.4%
75.8%
▲ +2.4pp MoM
76.9%
▲ +1.1pp MoM
75.4%
▼ -1.5pp MoM
74.9%
▼ -0.5pp MoM
76.3%
▲ +1.4pp MoM
78.3%
▲ +2.1pp MoM
78.0%
▼ -0.3pp MoM
72.3%
▼ -5.7pp MoM
75.7%
▲ +3.4pp MoM
83.2%
▲ +7.5pp MoM
81.2%
▼ -1.9pp MoM
84.1%
▲ +2.9pp MoM
▲ +10.8pp YoY
81.6%
▼ -2.5pp MoM
▲ +5.8pp YoY
80.0%
▼ -1.6pp MoM
▲ +3.1pp YoY
79.4%
▼ -0.6pp MoM
▲ +4.1pp YoY
77.5%
▼ -2.0pp MoM
▲ +2.6pp YoY
Offline
26.5%
23.7%
▼ -2.7pp MoM
22.7%
▼ -1.0pp MoM
24.2%
▲ +1.4pp MoM
24.7%
▲ +0.6pp MoM
23.3%
▼ -1.5pp MoM
20.8%
▼ -2.5pp MoM
20.9%
▲ +0.1pp MoM
26.0%
▲ +5.1pp MoM
22.9%
▼ -3.1pp MoM
16.5%
▼ -6.4pp MoM
18.1%
▲ +1.6pp MoM
15.5%
▼ -2.6pp MoM
▼ -11.0pp YoY
17.9%
▲ +2.4pp MoM
▼ -5.8pp YoY
19.5%
▲ +1.6pp MoM
▼ -3.2pp YoY
20.3%
▲ +0.7pp MoM
▼ -3.9pp YoY
22.4%
▲ +2.2pp MoM
▼ -2.3pp YoY

📊 OTA Platform Contribution — Monthly

% share of OTA tickets by platform (Jan 2024 → current).

85%
14%
Jan 25
86%
11%
Feb 25
87%
11%
Mar 25
82%
14%
3%
Apr 25
77%
17%
6%
May 25
73%
18%
8%
Jun 25
72%
17%
9%
Jul 25
69%
20%
2%
7%
2%
Aug 25
71%
21%
5%
Sep 25
74%
20%
2%
3%
Oct 25
82%
16%
Nov 25
74%
19%
4%
Dec 25
76%
16%
5%
Jan 26
80%
11%
6%
Feb 26
77%
11%
6%
3%
Mar 26
75%
14%
7%
2%
Apr 26
79%
9%
6%
2%
2%
May 26*
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
GetYourGuide
84.8%
86.2%
▲ +1.5pp MoM
87.1%
▲ +0.9pp MoM
81.8%
▼ -5.4pp MoM
77.1%
▼ -4.7pp MoM
72.5%
▼ -4.6pp MoM
71.5%
▼ -1.0pp MoM
69.0%
▼ -2.5pp MoM
71.1%
▲ +2.1pp MoM
73.9%
▲ +2.8pp MoM
82.5%
▲ +8.5pp MoM
74.2%
▼ -8.3pp MoM
75.9%
▲ +1.7pp MoM
▼ -8.8pp YoY
79.8%
▲ +3.8pp MoM
▼ -6.5pp YoY
77.4%
▼ -2.3pp MoM
▼ -9.7pp YoY
74.6%
▼ -2.8pp MoM
▼ -7.1pp YoY
79.5%
▲ +4.9pp MoM
▲ +2.4pp YoY
Klook
14.2%
10.9%
▼ -3.3pp MoM
10.8%
▼ -0.1pp MoM
14.4%
▲ +3.6pp MoM
16.8%
▲ +2.4pp MoM
18.5%
▲ +1.7pp MoM
17.4%
▼ -1.0pp MoM
19.8%
▲ +2.4pp MoM
20.5%
▲ +0.7pp MoM
19.9%
▼ -0.6pp MoM
16.4%
▼ -3.5pp MoM
18.6%
▲ +2.2pp MoM
16.4%
▼ -2.2pp MoM
▲ +2.2pp YoY
10.6%
▼ -5.9pp MoM
▼ -0.3pp YoY
11.0%
▲ +0.5pp MoM
▲ +0.2pp YoY
14.4%
▲ +3.3pp MoM
-0.0pp YoY
9.1%
▼ -5.3pp MoM
▼ -7.7pp YoY
KKday
0.5%
0.6%
▲ +0.1pp MoM
0.5%
▼ -0.1pp MoM
0.3%
▼ -0.1pp MoM
0.3%
-0.0pp MoM
1.1%
▲ +0.8pp MoM
0.8%
▼ -0.4pp MoM
1.6%
▲ +0.8pp MoM
1.1%
▼ -0.5pp MoM
0.2%
▼ -0.8pp MoM
0.9%
▲ +0.7pp MoM
0.9%
-0.0pp MoM
1.3%
▲ +0.5pp MoM
▲ +0.9pp YoY
1.1%
▼ -0.2pp MoM
▲ +0.5pp YoY
1.0%
▼ -0.1pp MoM
▲ +0.6pp YoY
1.3%
▲ +0.2pp MoM
▲ +0.9pp YoY
1.3%
+0.0pp MoM
▲ +1.0pp YoY
Trip.com
0.3%
1.2%
▲ +0.9pp MoM
1.4%
▲ +0.2pp MoM
3.1%
▲ +1.6pp MoM
5.6%
▲ +2.5pp MoM
7.6%
▲ +2.0pp MoM
8.8%
▲ +1.2pp MoM
6.6%
▼ -2.2pp MoM
4.7%
▼ -1.9pp MoM
2.0%
▼ -2.7pp MoM
0.2%
▼ -1.9pp MoM
4.5%
▲ +4.3pp MoM
5.5%
▲ +1.0pp MoM
▲ +5.2pp YoY
6.4%
▲ +0.9pp MoM
▲ +5.2pp YoY
6.3%
▼ -0.1pp MoM
▲ +4.8pp YoY
7.3%
▲ +1.0pp MoM
▲ +4.2pp YoY
6.5%
▼ -0.8pp MoM
▲ +0.9pp YoY
Tiqets
0.3%
1.1%
▲ +0.8pp MoM
0.1%
▼ -0.9pp MoM
0.4%
▲ +0.2pp MoM
0.1%
▼ -0.3pp MoM
0.1%
▲ +0.1pp MoM
0.3%
▲ +0.1pp MoM
1.3%
▲ +1.1pp MoM
1.4%
▲ +0.1pp MoM
1.1%
▼ -0.4pp MoM
0.1%
▼ -1.0pp MoM
0.4%
▲ +0.3pp MoM
0.4%
+0.0pp MoM
▲ +0.1pp YoY
0.9%
▲ +0.5pp MoM
▼ -0.1pp YoY
1.0%
▲ +0.1pp MoM
▲ +0.9pp YoY
0.4%
▼ -0.6pp MoM
+0.0pp YoY
1.5%
▲ +1.1pp MoM
▲ +1.5pp YoY
Viator
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.2%
▲ +0.2pp MoM
0.1%
▼ -0.1pp MoM
1.2%
▲ +1.1pp MoM
1.7%
▲ +0.5pp MoM
1.2%
▼ -0.6pp MoM
2.8%
▲ +1.6pp MoM
0.0%
▼ -2.8pp MoM
1.4%
▲ +1.4pp MoM
0.4%
▼ -1.0pp MoM
▲ +0.4pp YoY
1.2%
▲ +0.8pp MoM
▲ +1.2pp YoY
3.2%
▲ +1.9pp MoM
▲ +3.1pp YoY
2.1%
▼ -1.1pp MoM
▲ +2.0pp YoY
2.1%
▲ +0.1pp MoM
▲ +1.9pp YoY

📊 United States — Movement Highlights

WoW (Labour Wk vs Pre-Labour 2026)
  • Inbound: -1.0%
  • Tickets: -20.7% (daily avg)
  • Penetration: -1.26pp
MoM (May 2026 MTD vs Apr 2026)
  • Inbound: -19.0%
  • Tickets: -23.4% (daily avg)
  • Penetration: -0.36pp

Subchannel movers: OTA (+5.73pp), Walk-in (-3.87pp), Ticketmelon (-2.29pp).

Channel: Online +3.44pp, Offline -3.92pp.

📈 United States — Inbound Monthly

Daily Avg. No. Inbound — United States, Weekly

Inbound (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
20242,2832,2082,0882,2752,3122,553
2025
2,043
2,227
▲ +9.0% WoW
2,079
▼ -6.6% WoW
2,123
▲ +2.1% WoW
2,281
▲ +7.4% WoW
2,362
▲ +3.6% WoW
2026
2,357
▲ +15.4% YoY
2,333
▼ -1.0% WoW
▲ +4.8% YoY
2,144
▼ -8.1% WoW
▲ +3.1% YoY
2,205*
▲ +2.8% WoW
▲ +3.9% YoY
——

Daily Avg. No. Inbound — United States, 2024–2026

Inbound — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
3,795
3,457
▼ -8.9% MoM
2,882
▼ -16.7% MoM
2,524
▼ -12.4% MoM
2,205
▼ -12.6% MoM
2,702
▲ +22.5% MoM
2,649
▼ -2.0% MoM
1,970
▼ -25.6% MoM
1,955
▼ -0.8% MoM
2,730
▲ +39.6% MoM
3,838
▲ +40.6% MoM
3,889
▲ +1.3% MoM
3,754
▼ -3.5% MoM
▼ -1.1% YoY
3,411
▼ -9.1% MoM
▼ -1.3% YoY
3,151
▼ -7.6% MoM
▲ +9.3% YoY
2,722
▼ -13.6% MoM
▲ +7.8% YoY
2,204
▼ -19.0% MoM
▼ -0.1% YoY

🎟 United States — Tickets Monthly

Daily Avg. No. Tickets — United States, Weekly

Tickets (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
88
100
▲ +13.8% WoW
82
▼ -17.8% WoW
103
▲ +25.3% WoW
105
▲ +1.5% WoW
129
▲ +23.4% WoW
2026
150
▲ +70.2% YoY
119
▼ -20.7% WoW
▲ +18.7% YoY
146
▲ +22.6% WoW
▲ +76.9% YoY
119*
——

Daily Avg. No. Tickets — United States, 2024–2026

Tickets — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
135
106
▼ -21.2% MoM
106
-0.0% MoM
101
▼ -4.3% MoM
108
▲ +6.3% MoM
114
▲ +5.4% MoM
93
▼ -17.7% MoM
97
▲ +4.0% MoM
72
▼ -25.9% MoM
101
▲ +40.6% MoM
213
▲ +110.2% MoM
200
▼ -6.0% MoM
246
▲ +23.1% MoM
▲ +82.9% YoY
210
▼ -14.6% MoM
▲ +98.1% YoY
188
▼ -10.4% MoM
▲ +77.5% YoY
177
▼ -5.9% MoM
▲ +74.6% YoY
136
▼ -23.4% MoM
▲ +25.8% YoY

📈 United States — Inbound + Penetration Monthly

Penetration
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
4.31%
4.50%
▲ +0.2pp WoW
3.96%
▼ -0.5pp WoW
4.86%
▲ +0.9pp WoW
4.60%
▼ -0.3pp WoW
5.48%
▲ +0.9pp WoW
2026
6.36%
▲ +2.0pp YoY
5.10%
▼ -1.3pp WoW
▲ +0.6pp YoY
6.80%
▲ +1.7pp WoW
▲ +2.8pp YoY
5.38%*
▼ -1.4pp WoW
▲ +0.5pp YoY
——

📊 United States — Contribution Shift (Weekly)

Subchannel Contribution

75%
9%
9%
3%
4%
2025
Pre-Labour
63%
16%
11%
5%
3%
3%
2026
Pre-Labour
69%
14%
8%
2%
3%
4%
2025
Labour Wk
61%
22%
7%
6%
2%
3%
2026
Labour Wk
62%
14%
10%
6%
6%
2%
2025
May W1
63%
18%
8%
6%
3%
2%
2026
May W1*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Online vs Offline

84%
16%
2025
Pre-Labour
79%
20%
2026
Pre-Labour
84%
16%
2025
Labour Wk
83%
16%
2026
Labour Wk
76%
23%
2025
May W1
81%
19%
2026
May W1*
Online Offline

📊 OTA Platform Contribution — Weekly

% share of OTA tickets by platform — Pre-Labour / Labour Wk / May W1 × 2025/2026.

68%
32%
2025
Pre-Labour
65%
16%
14%
3%
2026
Pre-Labour
80%
11%
9%
2025
Labour Wk
57%
19%
10%
10%
3%
2026
Labour Wk
92%
8%
2025
May W1
71%
15%
2%
7%
3%
2026
May W1
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Pre-Labour 2025Pre-Labour 2026Labour Wk 2025Labour Wk 2026May W1 2025May W1 2026
GetYourGuide
67.9%
64.9%
▼ -2.9pp YoY
79.6%
56.6%
▼ -8.3pp WoW
▼ -23.0pp YoY
91.9%
71.4%
▲ +14.8pp WoW
▼ -20.4pp YoY
Klook
32.1%
16.5%
▼ -15.6pp YoY
11.1%
19.4%
▲ +2.9pp WoW
▲ +8.3pp YoY
8.1%
14.8%
▼ -4.6pp WoW
▲ +6.6pp YoY
KKday
0.0%
1.0%
▲ +1.0pp YoY
0.0%
9.7%
▲ +8.7pp WoW
▲ +9.7pp YoY
0.0%
2.4%
▼ -7.3pp WoW
▲ +2.4pp YoY
Trip.com
0.0%
14.4%
▲ +14.4pp YoY
9.3%
10.2%
▼ -4.2pp WoW
▲ +0.9pp YoY
0.0%
7.1%
▼ -3.1pp WoW
▲ +7.1pp YoY
Tiqets
0.0%
0.0%
+0.0pp YoY
0.0%
1.0%
▲ +1.0pp WoW
▲ +1.0pp YoY
0.0%
1.4%
▲ +0.4pp WoW
▲ +1.4pp YoY
Viator
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Other OTA
0.0%
3.1%
▲ +3.1pp YoY
0.0%
3.1%
-0.0pp WoW
▲ +3.1pp YoY
0.0%
2.9%
▼ -0.2pp WoW
▲ +2.9pp YoY
Penetration
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Pen %
3.55%
3.07%
▼ -0.5pp MoM
3.68%
▲ +0.6pp MoM
4.02%
▲ +0.3pp MoM
4.89%
▲ +0.9pp MoM
4.20%
▼ -0.7pp MoM
3.53%
▼ -0.7pp MoM
4.93%
▲ +1.4pp MoM
3.68%
▼ -1.3pp MoM
3.71%
+0.0pp MoM
5.54%
▲ +1.8pp MoM
5.14%
▼ -0.4pp MoM
6.56%
▲ +1.4pp MoM
▲ +3.0pp YoY
6.16%
▼ -0.4pp MoM
▲ +3.1pp YoY
5.97%
▼ -0.2pp MoM
▲ +2.3pp YoY
6.51%
▲ +0.5pp MoM
▲ +2.5pp YoY
6.15%
▼ -0.4pp MoM
▲ +1.3pp YoY

📊 United States — Contribution Shift (Monthly — Jan 2025 to current)

Monthly Subchannel — Jan 2025 to current

66%
12%
12%
4%
5%
2%
Jan 25
65%
14%
10%
3%
4%
3%
Feb 25
69%
12%
9%
4%
4%
3%
Mar 25
66%
13%
8%
6%
5%
3%
Apr 25
66%
14%
9%
4%
4%
2%
May 25
66%
16%
7%
4%
4%
3%
Jun 25
66%
13%
6%
10%
3%
3%
Jul 25
65%
13%
10%
6%
3%
3%
Aug 25
60%
12%
10%
9%
5%
4%
Sep 25
62%
16%
10%
7%
3%
2%
Oct 25
69%
16%
3%
7%
2%
3%
Nov 25
63%
20%
4%
8%
2%
3%
Dec 25
65%
21%
5%
6%
2%
Jan 26
61%
21%
5%
8%
4%
Feb 26
64%
19%
3%
7%
2%
5%
Mar 26
63%
20%
7%
5%
2%
3%
Apr 26
62%
18%
8%
7%
3%
3%
May 26*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Monthly Online vs Offline — Jan 2025 to current

78%
22%
Jan 25
79%
20%
Feb 25
81%
19%
Mar 25
79%
21%
Apr 25
80%
19%
May 25
82%
18%
Jun 25
78%
21%
Jul 25
78%
21%
Aug 25
72%
26%
2%
Sep 25
78%
21%
Oct 25
85%
14%
Nov 25
84%
15%
Dec 25
86%
13%
Jan 26
82%
17%
Feb 26
83%
16%
Mar 26
83%
17%
Apr 26
80%
20%
May 26*
Online Offline

📊 OTA Platform Contribution — Monthly

% share of OTA tickets by platform (Jan 2024 → current).

78%
22%
Jan 25
83%
14%
2%
Feb 25
81%
16%
3%
Mar 25
76%
16%
2%
4%
Apr 25
76%
19%
4%
May 25
75%
15%
2%
7%
Jun 25
75%
15%
10%
Jul 25
56%
25%
3%
12%
3%
Aug 25
59%
31%
6%
2%
Sep 25
65%
26%
4%
4%
Oct 25
70%
28%
Nov 25
59%
27%
2%
7%
4%
Dec 25
64%
27%
2%
6%
Jan 26
62%
25%
2%
9%
Feb 26
62%
26%
2%
4%
5%
Mar 26
60%
29%
3%
7%
Apr 26
69%
18%
3%
5%
2%
3%
May 26*
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
GetYourGuide
77.8%
82.8%
▲ +5.0pp MoM
81.1%
▼ -1.7pp MoM
76.3%
▼ -4.7pp MoM
76.3%
-0.0pp MoM
75.5%
▼ -0.8pp MoM
75.3%
▼ -0.2pp MoM
55.8%
▼ -19.5pp MoM
58.6%
▲ +2.8pp MoM
65.0%
▲ +6.4pp MoM
70.5%
▲ +5.5pp MoM
59.2%
▼ -11.2pp MoM
64.3%
▲ +5.0pp MoM
▼ -13.5pp YoY
62.1%
▼ -2.2pp MoM
▼ -20.7pp YoY
62.1%
▼ -0.1pp MoM
▼ -19.0pp YoY
59.8%
▼ -2.2pp MoM
▼ -16.5pp YoY
69.0%
▲ +9.2pp MoM
▼ -7.4pp YoY
Klook
21.8%
13.6%
▼ -8.2pp MoM
16.3%
▲ +2.7pp MoM
16.3%
+0.0pp MoM
18.9%
▲ +2.6pp MoM
14.9%
▼ -4.0pp MoM
14.9%
+0.0pp MoM
25.1%
▲ +10.1pp MoM
31.4%
▲ +6.3pp MoM
25.8%
▼ -5.6pp MoM
27.8%
▲ +2.0pp MoM
27.1%
▼ -0.6pp MoM
27.0%
▼ -0.2pp MoM
▲ +5.2pp YoY
24.6%
▼ -2.3pp MoM
▲ +11.0pp YoY
26.4%
▲ +1.8pp MoM
▲ +10.1pp YoY
28.7%
▲ +2.3pp MoM
▲ +12.4pp YoY
18.5%
▼ -10.3pp MoM
▼ -0.4pp YoY
KKday
0.0%
2.0%
▲ +2.0pp MoM
0.0%
▼ -2.0pp MoM
2.2%
▲ +2.2pp MoM
0.4%
▼ -1.8pp MoM
2.5%
▲ +2.1pp MoM
0.2%
▼ -2.2pp MoM
3.0%
▲ +2.7pp MoM
1.0%
▼ -1.9pp MoM
0.0%
▼ -1.0pp MoM
1.5%
▲ +1.5pp MoM
1.8%
▲ +0.3pp MoM
2.1%
▲ +0.3pp MoM
▲ +2.1pp YoY
2.2%
▲ +0.1pp MoM
▲ +0.1pp YoY
2.3%
▲ +0.2pp MoM
▲ +2.3pp YoY
2.9%
▲ +0.6pp MoM
▲ +0.7pp YoY
3.3%
▲ +0.4pp MoM
▲ +3.0pp YoY
Trip.com
0.4%
0.7%
▲ +0.3pp MoM
2.6%
▲ +1.9pp MoM
3.9%
▲ +1.3pp MoM
4.4%
▲ +0.5pp MoM
7.1%
▲ +2.7pp MoM
9.5%
▲ +2.4pp MoM
12.3%
▲ +2.8pp MoM
5.9%
▼ -6.5pp MoM
3.8%
▼ -2.0pp MoM
0.0%
▼ -3.8pp MoM
6.9%
▲ +6.9pp MoM
5.8%
▼ -1.0pp MoM
▲ +5.4pp YoY
8.7%
▲ +2.9pp MoM
▲ +8.1pp YoY
4.0%
▼ -4.7pp MoM
▲ +1.4pp YoY
7.2%
▲ +3.1pp MoM
▲ +3.3pp YoY
4.9%
▼ -2.3pp MoM
▲ +0.5pp YoY
Tiqets
0.0%
0.9%
▲ +0.9pp MoM
0.0%
▼ -0.9pp MoM
1.0%
▲ +1.0pp MoM
0.0%
▼ -1.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.4%
▲ +0.4pp MoM
0.7%
▲ +0.3pp MoM
1.4%
▲ +0.7pp MoM
0.3%
▼ -1.1pp MoM
1.0%
▲ +0.7pp MoM
0.3%
▼ -0.6pp MoM
▲ +0.3pp YoY
1.0%
▲ +0.7pp MoM
▲ +0.1pp YoY
0.2%
▼ -0.8pp MoM
▲ +0.2pp YoY
0.2%
+0.0pp MoM
▼ -0.8pp YoY
1.8%
▲ +1.6pp MoM
▲ +1.8pp YoY
Viator
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.2%
▲ +0.2pp MoM
0.0%
▼ -0.2pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
3.4%
▲ +3.4pp MoM
2.4%
▼ -1.0pp MoM
4.0%
▲ +1.6pp MoM
0.0%
▼ -4.0pp MoM
4.0%
▲ +4.0pp MoM
0.5%
▼ -3.5pp MoM
▲ +0.5pp YoY
1.4%
▲ +0.9pp MoM
▲ +1.4pp YoY
5.0%
▲ +3.6pp MoM
▲ +5.0pp YoY
1.2%
▼ -3.8pp MoM
▲ +1.0pp YoY
2.6%
▲ +1.3pp MoM
▲ +2.6pp YoY

📊 United Kingdom — Movement Highlights

WoW (Labour Wk vs Pre-Labour 2026)
  • Inbound: -0.1%
  • Tickets: -5.5% (daily avg)
  • Penetration: -0.35pp
MoM (May 2026 MTD vs Apr 2026)
  • Inbound: -27.6%
  • Tickets: -25.8% (daily avg)
  • Penetration: +0.16pp

Subchannel movers: OTA (+3.95pp), Retail Agent (-2.00pp), Wholesale Agent (-1.64pp).

Channel: Online +3.80pp, Offline -4.06pp.

📈 United Kingdom — Inbound Monthly

Daily Avg. No. Inbound — United Kingdom, Weekly

Inbound (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
20241,8371,8261,6411,6581,7411,665
2025
1,751
2,124
▲ +21.3% WoW
1,826
▼ -14.1% WoW
1,679
▼ -8.0% WoW
1,851
▲ +10.2% WoW
1,721
▼ -7.0% WoW
2026
1,900
▲ +8.5% YoY
1,897
▼ -0.1% WoW
▼ -10.7% YoY
1,686
▼ -11.1% WoW
▼ -7.6% YoY
1,516*
▼ -10.1% WoW
▼ -9.7% YoY
——

Daily Avg. No. Inbound — United Kingdom, 2024–2026

Inbound — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
3,469
3,056
▼ -11.9% MoM
2,536
▼ -17.0% MoM
2,739
▲ +8.0% MoM
1,840
▼ -32.8% MoM
1,803
▼ -2.0% MoM
2,226
▲ +23.5% MoM
2,034
▼ -8.6% MoM
1,624
▼ -20.2% MoM
2,218
▲ +36.6% MoM
2,870
▲ +29.4% MoM
3,575
▲ +24.6% MoM
3,395
▼ -5.0% MoM
▼ -2.1% YoY
3,141
▼ -7.5% MoM
▲ +2.8% YoY
3,014
▼ -4.1% MoM
▲ +18.8% YoY
2,379
▼ -21.0% MoM
▼ -13.1% YoY
1,723
▼ -27.6% MoM
▼ -6.4% YoY

🎟 United Kingdom — Tickets Monthly

Daily Avg. No. Tickets — United Kingdom, Weekly

Tickets (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
88
75
▼ -14.7% WoW
77
▲ +3.4% WoW
72
▼ -6.8% WoW
69
▼ -4.0% WoW
73
▲ +5.0% WoW
2026
125
▲ +42.3% YoY
118
▼ -5.5% WoW
▲ +57.6% YoY
115
▼ -2.4% WoW
▲ +48.6% YoY
88*
——

Daily Avg. No. Tickets — United Kingdom, 2024–2026

Tickets — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
108
96
▼ -10.8% MoM
82
▼ -14.8% MoM
101
▲ +23.3% MoM
76
▼ -24.7% MoM
62
▼ -18.2% MoM
64
▲ +3.5% MoM
64
▼ -0.8% MoM
55
▼ -13.2% MoM
77
▲ +39.1% MoM
161
▲ +108.9% MoM
156
▼ -3.2% MoM
225
▲ +44.5% MoM
▲ +109.0% YoY
203
▼ -9.7% MoM
▲ +111.5% YoY
195
▼ -3.8% MoM
▲ +138.9% YoY
155
▼ -20.5% MoM
▲ +53.9% YoY
115
▼ -25.8% MoM
▲ +51.7% YoY

📈 United Kingdom — Inbound + Penetration Monthly

Penetration
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
5.00%
3.52%
▼ -1.5pp WoW
4.23%
▲ +0.7pp WoW
4.29%
▲ +0.1pp WoW
3.73%
▼ -0.6pp WoW
4.22%
▲ +0.5pp WoW
2026
6.56%
▲ +1.6pp YoY
6.20%
▼ -0.4pp WoW
▲ +2.7pp YoY
6.81%
▲ +0.6pp WoW
▲ +2.6pp YoY
5.77%*
▼ -1.0pp WoW
▲ +1.5pp YoY
——

📊 United Kingdom — Contribution Shift (Weekly)

Subchannel Contribution

41%
27%
11%
5%
14%
2%
2025
Pre-Labour
48%
30%
10%
4%
4%
4%
2026
Pre-Labour
49%
22%
11%
7%
9%
2%
2025
Labour Wk
48%
34%
11%
2%
2%
3%
2026
Labour Wk
52%
20%
11%
8%
5%
4%
2025
May W1
49%
29%
8%
9%
2%
3%
2026
May W1*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Online vs Offline

68%
32%
2025
Pre-Labour
78%
22%
2026
Pre-Labour
71%
28%
2025
Labour Wk
82%
18%
2026
Labour Wk
72%
28%
2025
May W1
78%
22%
2026
May W1*
Online Offline

📊 OTA Platform Contribution — Weekly

% share of OTA tickets by platform — Pre-Labour / Labour Wk / May W1 × 2025/2026.

83%
11%
5%
2025
Pre-Labour
74%
10%
12%
5%
2026
Pre-Labour
82%
18%
2025
Labour Wk
82%
2%
13%
2%
2026
Labour Wk
83%
10%
7%
2025
May W1
81%
6%
6%
3%
4%
2026
May W1
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Pre-Labour 2025Pre-Labour 2026Labour Wk 2025Labour Wk 2026May W1 2025May W1 2026
GetYourGuide
83.2%
73.6%
▼ -9.7pp YoY
81.7%
81.6%
▲ +8.1pp WoW
-0.0pp YoY
82.9%
80.8%
▼ -0.8pp WoW
▼ -2.1pp YoY
Klook
11.4%
9.6%
▼ -1.7pp YoY
18.3%
2.0%
▼ -7.6pp WoW
▼ -16.3pp YoY
10.3%
6.3%
▲ +4.2pp WoW
▼ -4.0pp YoY
KKday
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.4%
▲ +0.4pp WoW
▲ +0.4pp YoY
Trip.com
5.4%
12.1%
▲ +6.8pp YoY
0.0%
12.9%
▲ +0.8pp WoW
▲ +12.9pp YoY
6.8%
6.3%
▼ -6.7pp WoW
▼ -0.6pp YoY
Tiqets
0.0%
0.0%
+0.0pp YoY
0.0%
2.0%
▲ +2.0pp WoW
▲ +2.0pp YoY
0.0%
2.7%
▲ +0.7pp WoW
▲ +2.7pp YoY
Viator
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Other OTA
0.0%
4.6%
▲ +4.6pp YoY
0.0%
1.4%
▼ -3.3pp WoW
▲ +1.4pp YoY
0.0%
3.5%
▲ +2.2pp WoW
▲ +3.5pp YoY
Penetration
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Pen %
3.10%
3.14%
+0.0pp MoM
3.23%
▲ +0.1pp MoM
3.69%
▲ +0.5pp MoM
4.13%
▲ +0.4pp MoM
3.45%
▼ -0.7pp MoM
2.89%
▼ -0.6pp MoM
3.14%
▲ +0.2pp MoM
3.41%
▲ +0.3pp MoM
3.47%
▲ +0.1pp MoM
5.61%
▲ +2.1pp MoM
4.36%
▼ -1.2pp MoM
6.63%
▲ +2.3pp MoM
▲ +3.5pp YoY
6.47%
▼ -0.2pp MoM
▲ +3.3pp YoY
6.49%
+0.0pp MoM
▲ +3.3pp YoY
6.53%
+0.0pp MoM
▲ +2.8pp YoY
6.69%
▲ +0.2pp MoM
▲ +2.6pp YoY

📊 United Kingdom — Contribution Shift (Monthly — Jan 2025 to current)

Monthly Subchannel — Jan 2025 to current

48%
17%
13%
6%
14%
Jan 25
46%
22%
10%
7%
12%
2%
Feb 25
50%
17%
12%
6%
13%
2%
Mar 25
51%
19%
8%
7%
13%
2%
Apr 25
47%
20%
16%
8%
7%
2%
May 25
51%
18%
14%
9%
6%
2%
Jun 25
59%
24%
7%
4%
3%
2%
Jul 25
56%
28%
8%
3%
2%
3%
Aug 25
46%
25%
15%
5%
7%
2%
Sep 25
53%
23%
14%
5%
4%
2%
Oct 25
55%
28%
8%
6%
2%
Nov 25
46%
32%
7%
9%
4%
2%
Dec 25
47%
36%
6%
8%
2%
Jan 26
48%
37%
6%
6%
3%
Feb 26
47%
33%
10%
5%
2%
3%
Mar 26
48%
31%
9%
5%
3%
4%
Apr 26
51%
29%
10%
6%
2%
2%
May 26*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Monthly Online vs Offline — Jan 2025 to current

65%
34%
Jan 25
68%
32%
Feb 25
67%
33%
Mar 25
69%
31%
Apr 25
67%
32%
May 25
69%
30%
Jun 25
83%
16%
Jul 25
84%
14%
2%
Aug 25
71%
28%
Sep 25
76%
24%
Oct 25
83%
17%
Nov 25
78%
22%
Dec 25
83%
17%
Jan 26
85%
15%
Feb 26
80%
19%
Mar 26
79%
21%
Apr 26
79%
21%
May 26*
Online Offline

📊 OTA Platform Contribution — Monthly

% share of OTA tickets by platform (Jan 2024 → current).

79%
20%
Jan 25
78%
18%
2%
2%
Feb 25
75%
19%
4%
Mar 25
79%
19%
3%
Apr 25
76%
18%
5%
May 25
72%
23%
5%
Jun 25
81%
15%
4%
Jul 25
73%
20%
3%
3%
Aug 25
77%
15%
4%
2%
2%
Sep 25
80%
14%
2%
2%
Oct 25
89%
10%
Nov 25
80%
15%
4%
Dec 25
86%
10%
2%
Jan 26
82%
7%
9%
2%
Feb 26
78%
6%
10%
2%
4%
Mar 26
82%
6%
8%
4%
Apr 26
83%
5%
7%
2%
3%
May 26*
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
GetYourGuide
78.7%
77.8%
▼ -0.9pp MoM
75.3%
▼ -2.5pp MoM
78.7%
▲ +3.3pp MoM
76.3%
▼ -2.4pp MoM
71.8%
▼ -4.5pp MoM
80.8%
▲ +9.0pp MoM
72.7%
▼ -8.0pp MoM
77.2%
▲ +4.4pp MoM
80.1%
▲ +3.0pp MoM
89.0%
▲ +8.9pp MoM
80.4%
▼ -8.6pp MoM
85.8%
▲ +5.4pp MoM
▲ +7.2pp YoY
81.5%
▼ -4.3pp MoM
▲ +3.7pp YoY
77.9%
▼ -3.6pp MoM
▲ +2.6pp YoY
81.5%
▲ +3.6pp MoM
▲ +2.8pp YoY
83.4%
▲ +1.9pp MoM
▲ +7.1pp YoY
Klook
20.4%
18.3%
▼ -2.1pp MoM
19.0%
▲ +0.7pp MoM
18.6%
▼ -0.4pp MoM
18.1%
▼ -0.5pp MoM
22.7%
▲ +4.5pp MoM
14.7%
▼ -8.0pp MoM
19.8%
▲ +5.1pp MoM
14.7%
▼ -5.1pp MoM
14.3%
▼ -0.4pp MoM
10.3%
▼ -4.0pp MoM
14.8%
▲ +4.5pp MoM
9.8%
▼ -5.0pp MoM
▼ -10.6pp YoY
7.1%
▼ -2.7pp MoM
▼ -11.2pp YoY
5.5%
▼ -1.5pp MoM
▼ -13.5pp YoY
5.9%
▲ +0.3pp MoM
▼ -12.7pp YoY
4.9%
▼ -1.0pp MoM
▼ -13.2pp YoY
KKday
0.8%
0.0%
▼ -0.8pp MoM
1.4%
▲ +1.4pp MoM
0.0%
▼ -1.4pp MoM
0.4%
▲ +0.4pp MoM
0.0%
▼ -0.4pp MoM
0.6%
▲ +0.6pp MoM
0.9%
▲ +0.3pp MoM
0.0%
▼ -0.9pp MoM
0.0%
+0.0pp MoM
0.5%
▲ +0.5pp MoM
0.4%
▼ -0.1pp MoM
1.0%
▲ +0.7pp MoM
▲ +0.3pp YoY
0.4%
▼ -0.7pp MoM
▲ +0.4pp YoY
0.8%
▲ +0.5pp MoM
▼ -0.5pp YoY
0.0%
▼ -0.8pp MoM
+0.0pp YoY
0.2%
▲ +0.2pp MoM
▼ -0.2pp YoY
Trip.com
0.0%
1.5%
▲ +1.5pp MoM
4.1%
▲ +2.6pp MoM
2.8%
▼ -1.3pp MoM
4.8%
▲ +2.0pp MoM
5.0%
▲ +0.2pp MoM
4.0%
▼ -1.0pp MoM
3.4%
▼ -0.5pp MoM
4.2%
▲ +0.8pp MoM
2.4%
▼ -1.8pp MoM
0.1%
▼ -2.2pp MoM
3.5%
▲ +3.4pp MoM
2.5%
▼ -1.1pp MoM
▲ +2.5pp YoY
8.6%
▲ +6.2pp MoM
▲ +7.1pp YoY
9.8%
▲ +1.2pp MoM
▲ +5.7pp YoY
8.4%
▼ -1.4pp MoM
▲ +5.6pp YoY
6.5%
▼ -1.9pp MoM
▲ +1.7pp YoY
Tiqets
0.2%
2.4%
▲ +2.2pp MoM
0.2%
▼ -2.1pp MoM
0.0%
▼ -0.2pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
2.6%
▲ +2.6pp MoM
2.1%
▼ -0.5pp MoM
1.2%
▼ -0.9pp MoM
0.0%
▼ -1.2pp MoM
0.0%
+0.0pp MoM
0.4%
▲ +0.4pp MoM
▲ +0.2pp YoY
0.7%
▲ +0.2pp MoM
▼ -1.7pp YoY
2.3%
▲ +1.6pp MoM
▲ +2.1pp YoY
0.5%
▼ -1.8pp MoM
▲ +0.5pp YoY
2.2%
▲ +1.7pp MoM
▲ +2.2pp YoY
Viator
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.4%
▲ +0.4pp MoM
0.6%
▲ +0.2pp MoM
0.0%
▼ -0.6pp MoM
0.7%
▲ +0.7pp MoM
1.9%
▲ +1.2pp MoM
2.0%
▲ +0.2pp MoM
0.0%
▼ -2.0pp MoM
0.9%
▲ +0.9pp MoM
0.4%
▼ -0.5pp MoM
▲ +0.4pp YoY
1.8%
▲ +1.3pp MoM
▲ +1.8pp YoY
3.6%
▲ +1.9pp MoM
▲ +3.6pp YoY
3.8%
▲ +0.2pp MoM
▲ +3.8pp YoY
2.8%
▼ -1.0pp MoM
▲ +2.4pp YoY

📊 France — Movement Highlights

WoW (Labour Wk vs Pre-Labour 2026)
  • Inbound: -5.0%
  • Tickets: +0.0% (daily avg)
  • Penetration: +0.35pp
MoM (May 2026 MTD vs Apr 2026)
  • Inbound: -24.5%
  • Tickets: -3.9% (daily avg)
  • Penetration: +1.62pp

Subchannel movers: Ticketmelon (+14.14pp), OTA (-6.96pp), Retail Agent (-4.34pp).

Channel: Online +7.18pp, Offline -6.45pp.

📈 France — Inbound Monthly

Daily Avg. No. Inbound — France, Weekly

Inbound (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
20242,0111,8151,3951,2151,0521,054
2025
1,653
1,856
▲ +12.3% WoW
1,452
▼ -21.8% WoW
1,266
▼ -12.8% WoW
1,155
▼ -8.8% WoW
1,113
▼ -3.6% WoW
2026
1,984
▲ +20.0% YoY
1,885
▼ -5.0% WoW
▲ +1.6% YoY
1,551
▼ -17.7% WoW
▲ +6.8% YoY
1,305*
▼ -15.8% WoW
▲ +3.1% YoY
——

Daily Avg. No. Inbound — France, 2024–2026

Inbound — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
3,350
3,619
▲ +8.0% MoM
2,113
▼ -41.6% MoM
1,900
▼ -10.1% MoM
1,349
▼ -29.0% MoM
1,170
▼ -13.3% MoM
2,108
▲ +80.2% MoM
2,093
▼ -0.7% MoM
1,276
▼ -39.0% MoM
1,919
▲ +50.4% MoM
2,284
▲ +19.0% MoM
2,316
▲ +1.4% MoM
2,865
▲ +23.7% MoM
▼ -14.5% YoY
3,464
▲ +20.9% MoM
▼ -4.3% YoY
2,079
▼ -40.0% MoM
▼ -1.6% YoY
2,118
▲ +1.9% MoM
▲ +11.5% YoY
1,600
▼ -24.5% MoM
▲ +18.6% YoY

🎟 France — Tickets Monthly

Daily Avg. No. Tickets — France, Weekly

Tickets (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
72
86
▲ +19.8% WoW
64
▼ -25.2% WoW
53
▼ -16.9% WoW
40
▼ -24.1% WoW
41
▲ +2.5% WoW
2026
132
▲ +84.2% YoY
132
+0.0% WoW
▲ +53.8% YoY
118
▼ -10.3% WoW
▲ +84.4% YoY
88*
——

Daily Avg. No. Tickets — France, 2024–2026

Tickets — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
98
117
▲ +19.1% MoM
100
▼ -14.3% MoM
71
▼ -29.0% MoM
57
▼ -19.5% MoM
31
▼ -45.9% MoM
61
▲ +97.9% MoM
96
▲ +56.3% MoM
39
▼ -59.4% MoM
67
▲ +73.2% MoM
125
▲ +85.9% MoM
122
▼ -2.5% MoM
180
▲ +47.5% MoM
▲ +83.4% YoY
241
▲ +33.8% MoM
▲ +106.2% YoY
161
▼ -33.4% MoM
▲ +60.1% YoY
126
▼ -21.4% MoM
▲ +77.3% YoY
121
▼ -3.9% MoM
▲ +111.6% YoY

📈 France — Inbound + Penetration Monthly

Penetration
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
4.33%
4.62%
▲ +0.3pp WoW
4.42%
▼ -0.2pp WoW
4.21%
▼ -0.2pp WoW
3.50%
▼ -0.7pp WoW
3.72%
▲ +0.2pp WoW
2026
6.65%
▲ +2.3pp YoY
6.99%
▲ +0.3pp WoW
▲ +2.4pp YoY
7.63%
▲ +0.6pp WoW
▲ +3.2pp YoY
6.72%*
▼ -0.9pp WoW
▲ +2.5pp YoY
——

📊 France — Contribution Shift (Weekly)

Subchannel Contribution

53%
22%
8%
14%
2025
Pre-Labour
42%
31%
12%
8%
5%
2%
2026
Pre-Labour
60%
15%
12%
6%
5%
2%
2025
Labour Wk
56%
24%
10%
4%
4%
2%
2026
Labour Wk
49%
18%
15%
8%
4%
5%
2025
May W1
49%
25%
10%
11%
3%
2%
2026
May W1*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Online vs Offline

75%
25%
2025
Pre-Labour
73%
27%
2026
Pre-Labour
76%
24%
2025
Labour Wk
80%
20%
2026
Labour Wk
67%
32%
2025
May W1
74%
26%
2026
May W1*
Online Offline

📊 OTA Platform Contribution — Weekly

% share of OTA tickets by platform — Pre-Labour / Labour Wk / May W1 × 2025/2026.

95%
2%
2%
2025
Pre-Labour
88%
4%
3%
2%
2%
2026
Pre-Labour
90%
9%
2025
Labour Wk
91%
5%
3%
2026
Labour Wk
91%
2%
7%
2025
May W1
89%
2%
3%
5%
2026
May W1
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Pre-Labour 2025Pre-Labour 2026Labour Wk 2025Labour Wk 2026May W1 2025May W1 2026
GetYourGuide
95.2%
87.9%
▼ -7.2pp YoY
90.1%
90.9%
▲ +3.0pp WoW
▲ +0.8pp YoY
91.3%
88.6%
▼ -2.3pp WoW
▼ -2.7pp YoY
Klook
2.4%
4.5%
▲ +2.1pp YoY
8.9%
5.3%
▲ +0.9pp WoW
▼ -3.6pp YoY
2.2%
2.2%
▼ -3.2pp WoW
+0.0pp YoY
KKday
0.0%
3.4%
▲ +3.4pp YoY
1.0%
0.4%
▼ -3.0pp WoW
▼ -0.6pp YoY
0.0%
2.6%
▲ +2.2pp WoW
▲ +2.6pp YoY
Trip.com
0.0%
2.4%
▲ +2.4pp YoY
0.0%
0.4%
▼ -2.0pp WoW
▲ +0.4pp YoY
6.5%
5.2%
▲ +4.8pp WoW
▼ -1.3pp YoY
Tiqets
2.4%
0.0%
▼ -2.4pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.4%
▲ +0.4pp WoW
▲ +0.4pp YoY
Viator
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Other OTA
0.0%
1.7%
▲ +1.7pp YoY
0.0%
2.9%
▲ +1.2pp WoW
▲ +2.9pp YoY
0.0%
0.9%
▼ -2.0pp WoW
▲ +0.9pp YoY
Penetration
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Pen %
2.93%
3.23%
▲ +0.3pp MoM
4.75%
▲ +1.5pp MoM
3.75%
▼ -1.0pp MoM
4.25%
▲ +0.5pp MoM
2.65%
▼ -1.6pp MoM
2.91%
▲ +0.3pp MoM
4.58%
▲ +1.7pp MoM
3.05%
▼ -1.5pp MoM
3.51%
▲ +0.5pp MoM
5.49%
▲ +2.0pp MoM
5.28%
▼ -0.2pp MoM
6.29%
▲ +1.0pp MoM
▲ +3.4pp YoY
6.96%
▲ +0.7pp MoM
▲ +3.7pp YoY
7.73%
▲ +0.8pp MoM
▲ +3.0pp YoY
5.96%
▼ -1.8pp MoM
▲ +2.2pp YoY
7.58%
▲ +1.6pp MoM
▲ +3.3pp YoY

📊 France — Contribution Shift (Monthly — Jan 2025 to current)

Monthly Subchannel — Jan 2025 to current

48%
22%
17%
8%
4%
Jan 25
49%
27%
12%
6%
5%
Feb 25
46%
31%
11%
6%
5%
Mar 25
49%
23%
12%
11%
3%
Apr 25
55%
19%
14%
6%
4%
2%
May 25
57%
15%
14%
10%
3%
2%
Jun 25
57%
20%
11%
9%
2%
2%
Jul 25
59%
19%
10%
7%
3%
Aug 25
48%
19%
19%
6%
5%
4%
Sep 25
54%
19%
12%
9%
5%
2%
Oct 25
58%
22%
11%
6%
2%
Nov 25
50%
29%
11%
7%
2%
Dec 25
50%
31%
8%
8%
2%
Jan 26
45%
35%
8%
8%
2%
2%
Feb 26
46%
30%
13%
6%
4%
Mar 26
46%
30%
10%
6%
4%
3%
Apr 26
51%
27%
10%
8%
3%
May 26*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Monthly Online vs Offline — Jan 2025 to current

70%
30%
Jan 25
76%
24%
Feb 25
77%
23%
Mar 25
72%
28%
Apr 25
74%
25%
May 25
72%
28%
Jun 25
76%
23%
Jul 25
78%
22%
Aug 25
67%
31%
3%
Sep 25
73%
26%
Oct 25
81%
19%
Nov 25
79%
21%
Dec 25
81%
18%
Jan 26
80%
20%
Feb 26
76%
24%
Mar 26
76%
23%
Apr 26
78%
22%
May 26*
Online Offline

📊 OTA Platform Contribution — Monthly

% share of OTA tickets by platform (Jan 2024 → current).

93%
5%
Jan 25
96%
3%
Feb 25
92%
8%
Mar 25
93%
5%
Apr 25
94%
3%
3%
May 25
68%
20%
13%
Jun 25
83%
9%
6%
2%
Jul 25
83%
10%
4%
2%
Aug 25
85%
9%
4%
Sep 25
85%
12%
2%
Oct 25
94%
6%
Nov 25
90%
9%
Dec 25
84%
8%
7%
Jan 26
88%
5%
4%
Feb 26
85%
5%
5%
3%
Mar 26
86%
7%
5%
Apr 26
90%
3%
3%
2%
May 26*
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
GetYourGuide
93.1%
95.6%
▲ +2.5pp MoM
91.7%
▼ -3.9pp MoM
93.0%
▲ +1.3pp MoM
93.7%
▲ +0.6pp MoM
67.8%
▼ -25.8pp MoM
83.3%
▲ +15.5pp MoM
82.6%
▼ -0.6pp MoM
85.5%
▲ +2.8pp MoM
85.0%
▼ -0.5pp MoM
94.0%
▲ +9.0pp MoM
90.3%
▼ -3.7pp MoM
83.7%
▼ -6.6pp MoM
▼ -9.4pp YoY
88.2%
▲ +4.5pp MoM
▼ -7.4pp YoY
84.8%
▼ -3.4pp MoM
▼ -6.9pp YoY
85.6%
▲ +0.8pp MoM
▼ -7.4pp YoY
90.3%
▲ +4.7pp MoM
▼ -3.3pp YoY
Klook
5.3%
3.0%
▼ -2.2pp MoM
7.5%
▲ +4.5pp MoM
4.9%
▼ -2.6pp MoM
3.2%
▼ -1.7pp MoM
19.6%
▲ +16.4pp MoM
8.7%
▼ -10.9pp MoM
10.0%
▲ +1.3pp MoM
9.4%
▼ -0.6pp MoM
12.3%
▲ +2.9pp MoM
5.8%
▼ -6.5pp MoM
8.7%
▲ +2.9pp MoM
8.0%
▼ -0.6pp MoM
▲ +2.8pp YoY
4.7%
▼ -3.3pp MoM
▲ +1.7pp YoY
5.2%
▲ +0.5pp MoM
▼ -2.3pp YoY
6.5%
▲ +1.3pp MoM
▲ +1.6pp YoY
3.2%
▼ -3.3pp MoM
▲ +0.1pp YoY
KKday
0.4%
0.0%
▼ -0.4pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.5%
▲ +0.5pp MoM
0.0%
▼ -0.5pp MoM
0.0%
+0.0pp MoM
0.2%
▲ +0.2pp MoM
0.0%
▼ -0.2pp MoM
0.0%
+0.0pp MoM
0.2%
▲ +0.2pp MoM
0.1%
▼ -0.1pp MoM
0.4%
▲ +0.3pp MoM
▼ -0.1pp YoY
1.0%
▲ +0.6pp MoM
▲ +1.0pp YoY
1.1%
▲ +0.1pp MoM
▲ +1.1pp YoY
1.0%
▼ -0.1pp MoM
▲ +1.0pp YoY
1.4%
▲ +0.4pp MoM
▲ +0.9pp YoY
Trip.com
0.3%
1.4%
▲ +1.1pp MoM
0.5%
▼ -0.9pp MoM
0.9%
▲ +0.5pp MoM
2.6%
▲ +1.7pp MoM
12.6%
▲ +9.9pp MoM
5.7%
▼ -6.9pp MoM
4.5%
▼ -1.3pp MoM
4.3%
▼ -0.2pp MoM
0.7%
▼ -3.6pp MoM
0.0%
▼ -0.7pp MoM
0.7%
▲ +0.7pp MoM
6.9%
▲ +6.2pp MoM
▲ +6.6pp YoY
3.6%
▼ -3.3pp MoM
▲ +2.3pp YoY
5.4%
▲ +1.8pp MoM
▲ +4.9pp YoY
5.4%
+0.0pp MoM
▲ +4.5pp YoY
3.0%
▼ -2.4pp MoM
▲ +0.4pp YoY
Tiqets
0.9%
0.0%
▼ -0.9pp MoM
0.3%
▲ +0.3pp MoM
1.1%
▲ +0.8pp MoM
0.0%
▼ -1.1pp MoM
0.0%
+0.0pp MoM
0.5%
▲ +0.5pp MoM
2.4%
▲ +1.9pp MoM
0.9%
▼ -1.5pp MoM
0.0%
▼ -0.9pp MoM
0.0%
+0.0pp MoM
0.2%
▲ +0.2pp MoM
0.6%
▲ +0.4pp MoM
▼ -0.3pp YoY
1.3%
▲ +0.7pp MoM
▲ +1.3pp YoY
0.9%
▼ -0.4pp MoM
▲ +0.6pp YoY
0.1%
▼ -0.9pp MoM
▼ -1.0pp YoY
0.2%
▲ +0.1pp MoM
▲ +0.2pp YoY
Viator
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
1.7%
▲ +1.7pp MoM
0.3%
▼ -1.4pp MoM
0.0%
▼ -0.3pp MoM
2.0%
▲ +2.0pp MoM
0.0%
▼ -2.0pp MoM
0.1%
▲ +0.1pp MoM
0.4%
▲ +0.3pp MoM
▲ +0.4pp YoY
1.2%
▲ +0.8pp MoM
▲ +1.2pp YoY
2.6%
▲ +1.4pp MoM
▲ +2.6pp YoY
1.4%
▼ -1.2pp MoM
▲ +1.4pp YoY
1.8%
▲ +0.4pp MoM
▲ +1.8pp YoY

📊 Germany — Movement Highlights

WoW (Labour Wk vs Pre-Labour 2026)
  • Inbound: +5.2%
  • Tickets: -5.7% (daily avg)
  • Penetration: -0.44pp
MoM (May 2026 MTD vs Apr 2026)
  • Inbound: -20.0%
  • Tickets: -27.9% (daily avg)
  • Penetration: -0.41pp

Subchannel movers: Walk-in (+3.56pp), OTA (-3.35pp), Wholesale Agent (+2.04pp).

Channel: Online -2.05pp, Offline +2.05pp.

📈 Germany — Inbound Monthly

Daily Avg. No. Inbound — Germany, Weekly

Inbound (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
20241,4451,4241,1941,6001,1501,035
2025
1,474
1,634
▲ +10.9% WoW
1,296
▼ -20.7% WoW
1,220
▼ -5.9% WoW
1,210
▼ -0.8% WoW
1,281
▲ +5.9% WoW
2026
1,575
▲ +6.8% YoY
1,656
▲ +5.2% WoW
▲ +1.3% YoY
1,383
▼ -16.5% WoW
▲ +6.7% YoY
1,384*
+0.0% WoW
▲ +13.4% YoY
——

Daily Avg. No. Inbound — Germany, 2024–2026

Inbound — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
3,032
3,184
▲ +5.0% MoM
2,796
▼ -12.2% MoM
2,270
▼ -18.8% MoM
1,318
▼ -41.9% MoM
1,252
▼ -5.1% MoM
1,767
▲ +41.2% MoM
2,171
▲ +22.9% MoM
1,820
▼ -16.2% MoM
2,436
▲ +33.9% MoM
3,112
▲ +27.8% MoM
3,170
▲ +1.9% MoM
3,017
▼ -4.8% MoM
▼ -0.5% YoY
3,382
▲ +12.1% MoM
▲ +6.2% YoY
3,186
▼ -5.8% MoM
▲ +14.0% YoY
1,874
▼ -41.2% MoM
▼ -17.5% YoY
1,500
▼ -20.0% MoM
▲ +13.8% YoY

🎟 Germany — Tickets Monthly

Daily Avg. No. Tickets — Germany, Weekly

Tickets (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
54
44
▼ -18.4% WoW
33
▼ -25.1% WoW
33
+0.0% WoW
24
▼ -26.5% WoW
32
▲ +32.0% WoW
2026
68
▲ +26.1% YoY
64
▼ -5.7% WoW
▲ +45.6% YoY
51
▼ -20.8% WoW
▲ +53.9% YoY
51*
——

Daily Avg. No. Tickets — Germany, 2024–2026

Tickets — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
66
59
▼ -11.4% MoM
62
▲ +4.9% MoM
62
▲ +0.8% MoM
32
▼ -48.1% MoM
24
▼ -26.6% MoM
31
▲ +29.4% MoM
49
▲ +60.9% MoM
38
▼ -23.8% MoM
49
▲ +30.4% MoM
107
▲ +119.5% MoM
86
▼ -19.6% MoM
129
▲ +49.5% MoM
▲ +94.8% YoY
121
▼ -6.2% MoM
▲ +106.4% YoY
121
▲ +0.1% MoM
▲ +96.9% YoY
78
▼ -36.0% MoM
▲ +24.9% YoY
56
▼ -27.9% MoM
▲ +73.6% YoY

📈 Germany — Inbound + Penetration Monthly

Penetration
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
3.64%
2.68%
▼ -1.0pp WoW
2.53%
▼ -0.1pp WoW
2.69%
▲ +0.2pp WoW
2.00%
▼ -0.7pp WoW
2.49%
▲ +0.5pp WoW
2026
4.30%
▲ +0.7pp YoY
3.86%
▼ -0.4pp WoW
▲ +1.2pp YoY
3.66%
▼ -0.2pp WoW
▲ +1.1pp YoY
3.70%*
+0.0pp WoW
▲ +1.0pp YoY
——

📊 Germany — Contribution Shift (Weekly)

Subchannel Contribution

40%
33%
15%
9%
3%
2025
Pre-Labour
42%
31%
15%
2%
4%
6%
2026
Pre-Labour
46%
31%
12%
7%
3%
2%
2025
Labour Wk
44%
28%
19%
3%
6%
2026
Labour Wk
29%
28%
29%
9%
4%
2025
May W1
43%
30%
15%
4%
3%
5%
2026
May W1*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Online vs Offline

73%
26%
2025
Pre-Labour
74%
26%
2026
Pre-Labour
77%
23%
2025
Labour Wk
72%
28%
2026
Labour Wk
58%
42%
2025
May W1
73%
26%
2%
2026
May W1*
Online Offline

📊 OTA Platform Contribution — Weekly

% share of OTA tickets by platform — Pre-Labour / Labour Wk / May W1 × 2025/2026.

98%
2%
2025
Pre-Labour
84%
6%
2%
3%
6%
2026
Pre-Labour
95%
2%
3%
2025
Labour Wk
86%
9%
4%
2%
2026
Labour Wk
84%
13%
3%
2025
May W1
87%
4%
2%
4%
2%
2%
2026
May W1
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Pre-Labour 2025Pre-Labour 2026Labour Wk 2025Labour Wk 2026May W1 2025May W1 2026
GetYourGuide
98.4%
84.1%
▼ -14.3pp YoY
95.4%
85.5%
▲ +1.4pp WoW
▼ -9.9pp YoY
83.9%
87.2%
▲ +1.6pp WoW
▲ +3.3pp YoY
Klook
1.6%
5.5%
▲ +4.0pp YoY
1.8%
8.7%
▲ +3.2pp WoW
▲ +6.9pp YoY
12.9%
3.7%
▼ -5.0pp WoW
▼ -9.2pp YoY
KKday
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
1.8%
▲ +1.8pp WoW
▲ +1.8pp YoY
Trip.com
0.0%
2.1%
▲ +2.1pp YoY
2.8%
3.6%
▲ +1.6pp WoW
▲ +0.9pp YoY
3.2%
3.7%
+0.0pp WoW
▲ +0.4pp YoY
Tiqets
0.0%
2.8%
▲ +2.8pp YoY
0.0%
0.0%
▼ -2.8pp WoW
+0.0pp YoY
0.0%
1.8%
▲ +1.8pp WoW
▲ +1.8pp YoY
Viator
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Other OTA
0.0%
5.5%
▲ +5.5pp YoY
0.0%
2.2%
▼ -3.3pp WoW
▲ +2.2pp YoY
0.0%
1.8%
▼ -0.3pp WoW
▲ +1.8pp YoY
Penetration
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Pen %
2.19%
1.84%
▼ -0.3pp MoM
2.20%
▲ +0.4pp MoM
2.74%
▲ +0.5pp MoM
2.44%
▼ -0.3pp MoM
1.89%
▼ -0.6pp MoM
1.73%
▼ -0.2pp MoM
2.27%
▲ +0.5pp MoM
2.06%
▼ -0.2pp MoM
2.01%
▼ -0.1pp MoM
3.45%
▲ +1.4pp MoM
2.72%
▼ -0.7pp MoM
4.28%
▲ +1.6pp MoM
▲ +2.1pp YoY
3.58%
▼ -0.7pp MoM
▲ +1.7pp YoY
3.81%
▲ +0.2pp MoM
▲ +1.6pp YoY
4.14%
▲ +0.3pp MoM
▲ +1.4pp YoY
3.73%
▼ -0.4pp MoM
▲ +1.3pp YoY

📊 Germany — Contribution Shift (Monthly — Jan 2025 to current)

Monthly Subchannel — Jan 2025 to current

44%
34%
13%
6%
2%
Jan 25
43%
38%
11%
4%
2%
2%
Feb 25
44%
39%
10%
4%
2%
Mar 25
39%
39%
13%
5%
2%
2%
Apr 25
39%
30%
18%
7%
5%
2%
May 25
43%
25%
20%
8%
3%
Jun 25
44%
31%
14%
5%
6%
Jul 25
40%
35%
15%
5%
4%
2%
Aug 25
47%
28%
14%
5%
4%
2%
Sep 25
44%
28%
15%
6%
2%
6%
Oct 25
46%
36%
10%
5%
2%
2%
Nov 25
42%
38%
11%
5%
2%
Dec 25
44%
37%
9%
6%
2%
3%
Jan 26
41%
35%
12%
8%
4%
Feb 26
40%
38%
12%
4%
3%
4%
Mar 26
44%
31%
14%
3%
4%
4%
Apr 26
41%
27%
20%
3%
5%
5%
May 26*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Monthly Online vs Offline — Jan 2025 to current

78%
22%
Jan 25
80%
19%
Feb 25
84%
16%
Mar 25
78%
22%
Apr 25
69%
31%
May 25
68%
32%
Jun 25
75%
25%
Jul 25
74%
24%
Aug 25
74%
24%
Sep 25
72%
25%
3%
Oct 25
82%
18%
Nov 25
80%
19%
Dec 25
81%
19%
Jan 26
76%
22%
2%
Feb 26
77%
23%
Mar 26
75%
25%
Apr 26
68%
31%
May 26*
Online Offline

📊 OTA Platform Contribution — Monthly

% share of OTA tickets by platform (Jan 2024 → current).

96%
4%
Jan 25
94%
4%
Feb 25
93%
6%
Mar 25
95%
3%
2%
Apr 25
85%
11%
3%
May 25
84%
10%
4%
Jun 25
79%
15%
6%
Jul 25
90%
8%
2%
Aug 25
86%
12%
Sep 25
92%
6%
Oct 25
96%
4%
Nov 25
91%
5%
3%
Dec 25
87%
6%
4%
Jan 26
92%
3%
3%
Feb 26
91%
4%
2%
3%
Mar 26
87%
4%
4%
2%
3%
Apr 26
87%
6%
3%
2%
May 26*
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
GetYourGuide
96.1%
94.4%
▼ -1.7pp MoM
93.0%
▼ -1.4pp MoM
95.5%
▲ +2.5pp MoM
85.2%
▼ -10.2pp MoM
84.1%
▼ -1.1pp MoM
78.8%
▼ -5.3pp MoM
89.9%
▲ +11.1pp MoM
85.8%
▼ -4.1pp MoM
91.5%
▲ +5.7pp MoM
95.6%
▲ +4.1pp MoM
91.2%
▼ -4.5pp MoM
87.2%
▼ -4.0pp MoM
▼ -8.9pp YoY
92.4%
▲ +5.2pp MoM
▼ -2.0pp YoY
91.0%
▼ -1.4pp MoM
▼ -2.0pp YoY
86.6%
▼ -4.4pp MoM
▼ -8.8pp YoY
87.4%
▲ +0.8pp MoM
▲ +2.2pp YoY
Klook
3.7%
3.8%
+0.0pp MoM
5.8%
▲ +2.0pp MoM
3.0%
▼ -2.8pp MoM
11.1%
▲ +8.1pp MoM
10.1%
▼ -1.0pp MoM
15.1%
▲ +5.0pp MoM
7.6%
▼ -7.5pp MoM
11.9%
▲ +4.4pp MoM
5.7%
▼ -6.3pp MoM
4.2%
▼ -1.5pp MoM
5.0%
▲ +0.8pp MoM
6.2%
▲ +1.2pp MoM
▲ +2.5pp YoY
3.3%
▼ -2.9pp MoM
▼ -0.5pp YoY
3.9%
▲ +0.6pp MoM
▼ -1.9pp YoY
4.5%
▲ +0.6pp MoM
▲ +1.5pp YoY
5.7%
▲ +1.2pp MoM
▼ -5.4pp YoY
KKday
0.0%
0.3%
▲ +0.3pp MoM
0.7%
▲ +0.3pp MoM
0.0%
▼ -0.7pp MoM
0.0%
+0.0pp MoM
0.5%
▲ +0.5pp MoM
0.0%
▼ -0.5pp MoM
0.4%
▲ +0.4pp MoM
0.9%
▲ +0.5pp MoM
0.0%
▼ -0.9pp MoM
0.2%
▲ +0.2pp MoM
0.5%
▲ +0.3pp MoM
1.3%
▲ +0.9pp MoM
▲ +1.3pp YoY
0.4%
▼ -0.9pp MoM
▲ +0.1pp YoY
0.4%
+0.0pp MoM
▼ -0.3pp YoY
0.5%
▲ +0.1pp MoM
▲ +0.5pp YoY
0.9%
▲ +0.3pp MoM
▲ +0.9pp YoY
Trip.com
0.1%
0.3%
▲ +0.2pp MoM
0.5%
▲ +0.2pp MoM
1.6%
▲ +1.0pp MoM
3.4%
▲ +1.8pp MoM
4.2%
▲ +0.8pp MoM
6.1%
▲ +1.9pp MoM
1.8%
▼ -4.3pp MoM
0.9%
▼ -0.9pp MoM
1.3%
▲ +0.5pp MoM
0.0%
▼ -1.3pp MoM
2.7%
▲ +2.7pp MoM
3.9%
▲ +1.2pp MoM
▲ +3.7pp YoY
2.8%
▼ -1.1pp MoM
▲ +2.5pp YoY
2.1%
▼ -0.7pp MoM
▲ +1.6pp YoY
4.2%
▲ +2.1pp MoM
▲ +2.6pp YoY
2.6%
▼ -1.6pp MoM
▼ -0.8pp YoY
Tiqets
0.0%
1.1%
▲ +1.1pp MoM
0.0%
▼ -1.1pp MoM
0.0%
+0.0pp MoM
0.3%
▲ +0.3pp MoM
1.1%
▲ +0.8pp MoM
0.0%
▼ -1.1pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.9%
▲ +0.9pp MoM
0.0%
▼ -0.9pp MoM
0.6%
▲ +0.6pp MoM
0.7%
+0.0pp MoM
▲ +0.7pp YoY
0.5%
▼ -0.2pp MoM
▼ -0.7pp YoY
0.1%
▼ -0.3pp MoM
▲ +0.1pp YoY
1.6%
▲ +1.5pp MoM
▲ +1.6pp YoY
1.3%
▼ -0.3pp MoM
▲ +1.0pp YoY
Viator
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.4%
▲ +0.4pp MoM
0.6%
▲ +0.2pp MoM
0.7%
▲ +0.1pp MoM
0.0%
▼ -0.7pp MoM
0.0%
+0.0pp MoM
0.7%
▲ +0.7pp MoM
▲ +0.7pp YoY
0.6%
▼ -0.1pp MoM
▲ +0.6pp YoY
2.5%
▲ +1.9pp MoM
▲ +2.5pp YoY
2.6%
▲ +0.1pp MoM
▲ +2.6pp YoY
2.2%
▼ -0.4pp MoM
▲ +2.2pp YoY

📊 Australia — Movement Highlights

WoW (Labour Wk vs Pre-Labour 2026)
  • Inbound: -11.8%
  • Tickets: -26.0% (daily avg)
  • Penetration: -0.60pp
MoM (May 2026 MTD vs Apr 2026)
  • Inbound: -17.7%
  • Tickets: -33.5% (daily avg)
  • Penetration: -0.72pp

Subchannel movers: Retail Agent (+5.28pp), Wholesale Agent (-4.22pp), OTA (-2.97pp).

Channel: Online -1.21pp, Offline +2.48pp.

📈 Australia — Inbound Monthly

Daily Avg. No. Inbound — Australia, Weekly

Inbound (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
20241,6141,5281,4071,4211,3961,762
2025
1,758
1,945
▲ +10.6% WoW
1,669
▼ -14.2% WoW
1,629
▼ -2.4% WoW
1,586
▼ -2.6% WoW
1,752
▲ +10.5% WoW
2026
1,996
▲ +13.5% YoY
1,760
▼ -11.8% WoW
▼ -9.5% YoY
1,724
▼ -2.1% WoW
▲ +3.3% YoY
1,748*
▲ +1.4% WoW
▲ +7.4% YoY
——

Daily Avg. No. Inbound — Australia, 2024–2026

Inbound — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
2,868
1,996
▼ -30.4% MoM
1,577
▼ -21.0% MoM
2,107
▲ +33.6% MoM
1,688
▼ -19.9% MoM
2,116
▲ +25.4% MoM
2,363
▲ +11.6% MoM
1,652
▼ -30.1% MoM
2,184
▲ +32.2% MoM
2,197
▲ +0.6% MoM
2,034
▼ -7.5% MoM
2,777
▲ +36.5% MoM
2,568
▼ -7.5% MoM
▼ -10.5% YoY
1,889
▼ -26.4% MoM
▼ -5.3% YoY
1,982
▲ +4.9% MoM
▲ +25.7% YoY
2,127
▲ +7.3% MoM
▲ +0.9% YoY
1,750
▼ -17.7% MoM
▲ +3.7% YoY

🎟 Australia — Tickets Monthly

Daily Avg. No. Tickets — Australia, Weekly

Tickets (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
51
34
▼ -33.7% WoW
31
▼ -6.8% WoW
34
▲ +9.5% WoW
29
▼ -17.0% WoW
35
▲ +24.0% WoW
2026
75
▲ +47.2% YoY
55
▼ -26.0% WoW
▲ +64.4% YoY
58
▲ +4.6% WoW
▲ +84.5% YoY
36*
——

Daily Avg. No. Tickets — Australia, 2024–2026

Tickets — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
60
34
▼ -43.1% MoM
31
▼ -9.1% MoM
44
▲ +40.5% MoM
34
▼ -22.8% MoM
30
▼ -10.3% MoM
61
▲ +102.0% MoM
49
▼ -20.9% MoM
39
▼ -20.6% MoM
49
▲ +27.0% MoM
80
▲ +62.5% MoM
77
▼ -2.6% MoM
115
▲ +48.9% MoM
▲ +91.4% YoY
76
▼ -33.9% MoM
▲ +122.1% YoY
64
▼ -16.0% MoM
▲ +105.2% YoY
80
▲ +24.6% MoM
▲ +82.0% YoY
53
▼ -33.5% MoM
▲ +56.8% YoY

📈 Australia — Inbound + Penetration Monthly

Penetration
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
2.89%
1.73%
▼ -1.2pp WoW
1.88%
▲ +0.1pp WoW
2.11%
▲ +0.2pp WoW
1.80%
▼ -0.3pp WoW
2.02%
▲ +0.2pp WoW
2026
3.75%
▲ +0.9pp YoY
3.15%
▼ -0.6pp WoW
▲ +1.4pp YoY
3.36%
▲ +0.2pp WoW
▲ +1.5pp YoY
2.06%*
▼ -1.3pp WoW
▼ -0.1pp YoY
——

📊 Australia — Contribution Shift (Weekly)

Subchannel Contribution

56%
21%
7%
5%
4%
6%
2025
Pre-Labour
54%
23%
10%
2%
7%
3%
2026
Pre-Labour
49%
26%
11%
4%
3%
7%
2025
Labour Wk
56%
20%
13%
8%
2%
2026
Labour Wk
69%
19%
6%
3%
2025
May W1
56%
20%
12%
4%
3%
5%
2026
May W1*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Online vs Offline

77%
23%
2025
Pre-Labour
78%
21%
2026
Pre-Labour
75%
24%
2025
Labour Wk
77%
23%
2026
Labour Wk
88%
12%
2025
May W1
76%
24%
2026
May W1*
Online Offline

📊 OTA Platform Contribution — Weekly

% share of OTA tickets by platform — Pre-Labour / Labour Wk / May W1 × 2025/2026.

72%
25%
3%
2025
Pre-Labour
47%
36%
3%
13%
2026
Pre-Labour
38%
62%
2025
Labour Wk
47%
23%
6%
24%
2026
Labour Wk
31%
54%
15%
2025
May W1
43%
30%
20%
7%
2026
May W1
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Pre-Labour 2025Pre-Labour 2026Labour Wk 2025Labour Wk 2026May W1 2025May W1 2026
GetYourGuide
71.6%
47.4%
▼ -24.1pp YoY
38.1%
47.0%
▼ -0.4pp WoW
▲ +8.9pp YoY
30.8%
43.4%
▼ -3.6pp WoW
▲ +12.7pp YoY
Klook
25.0%
36.5%
▲ +11.5pp YoY
61.9%
23.0%
▼ -13.5pp WoW
▼ -38.9pp YoY
53.8%
30.3%
▲ +7.3pp WoW
▼ -23.6pp YoY
KKday
0.0%
2.9%
▲ +2.9pp YoY
0.0%
6.0%
▲ +3.1pp WoW
▲ +6.0pp YoY
0.0%
0.0%
▼ -6.0pp WoW
+0.0pp YoY
Trip.com
3.4%
13.1%
▲ +9.7pp YoY
0.0%
24.0%
▲ +10.9pp WoW
▲ +24.0pp YoY
15.4%
19.7%
▼ -4.3pp WoW
▲ +4.4pp YoY
Tiqets
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
6.6%
▲ +6.6pp WoW
▲ +6.6pp YoY
Viator
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Penetration
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Pen %
2.10%
1.72%
▼ -0.4pp MoM
1.98%
▲ +0.3pp MoM
2.08%
▲ +0.1pp MoM
2.00%
▼ -0.1pp MoM
1.43%
▼ -0.6pp MoM
2.60%
▲ +1.2pp MoM
2.94%
▲ +0.3pp MoM
1.76%
▼ -1.2pp MoM
2.23%
▲ +0.5pp MoM
3.91%
▲ +1.7pp MoM
2.79%
▼ -1.1pp MoM
4.49%
▲ +1.7pp MoM
▲ +2.4pp YoY
4.03%
▼ -0.5pp MoM
▲ +2.3pp YoY
3.23%
▼ -0.8pp MoM
▲ +1.3pp YoY
3.75%
▲ +0.5pp MoM
▲ +1.7pp YoY
3.03%
▼ -0.7pp MoM
▲ +1.0pp YoY

📊 Australia — Contribution Shift (Monthly — Jan 2025 to current)

Monthly Subchannel — Jan 2025 to current

63%
13%
11%
6%
5%
2%
Jan 25
62%
13%
12%
5%
5%
3%
Feb 25
62%
13%
12%
5%
2%
7%
Mar 25
63%
21%
7%
4%
2%
3%
Apr 25
56%
23%
10%
5%
5%
2%
May 25
65%
14%
8%
6%
3%
4%
Jun 25
49%
29%
9%
6%
6%
2%
Jul 25
47%
27%
12%
7%
5%
2%
Aug 25
58%
20%
9%
5%
4%
5%
Sep 25
56%
22%
11%
6%
3%
2%
Oct 25
59%
25%
8%
4%
2%
2%
Nov 25
54%
31%
5%
5%
3%
2%
Dec 25
55%
34%
3%
4%
2%
Jan 26
52%
32%
5%
7%
4%
Feb 26
55%
27%
5%
4%
5%
4%
Mar 26
59%
22%
8%
4%
4%
3%
Apr 26
53%
21%
13%
5%
4%
4%
May 26*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Monthly Online vs Offline — Jan 2025 to current

76%
24%
Jan 25
75%
24%
Feb 25
75%
25%
Mar 25
83%
17%
Apr 25
79%
21%
May 25
79%
21%
Jun 25
77%
22%
Jul 25
74%
25%
Aug 25
77%
22%
Sep 25
78%
21%
Oct 25
84%
16%
Nov 25
85%
15%
Dec 25
89%
10%
Jan 26
84%
16%
Feb 26
82%
17%
Mar 26
81%
19%
Apr 26
74%
26%
May 26*
Online Offline

📊 OTA Platform Contribution — Monthly

% share of OTA tickets by platform (Jan 2024 → current).

54%
43%
2%
Jan 25
30%
58%
4%
5%
2%
Feb 25
77%
19%
Mar 25
40%
49%
10%
Apr 25
43%
38%
18%
May 25
50%
34%
16%
Jun 25
49%
29%
2%
16%
4%
Jul 25
34%
42%
4%
13%
5%
Aug 25
41%
40%
4%
10%
4%
Sep 25
44%
45%
2%
2%
6%
Oct 25
49%
47%
3%
Nov 25
46%
41%
2%
9%
Dec 25
49%
38%
2%
11%
Jan 26
59%
26%
3%
11%
Feb 26
56%
30%
11%
Mar 26
48%
37%
3%
12%
Apr 26
48%
22%
26%
3%
May 26*
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
GetYourGuide
54.4%
30.0%
▼ -24.4pp MoM
77.2%
▲ +47.2pp MoM
40.5%
▼ -36.7pp MoM
43.3%
▲ +2.9pp MoM
50.0%
▲ +6.7pp MoM
49.0%
▼ -1.0pp MoM
34.2%
▼ -14.8pp MoM
41.4%
▲ +7.2pp MoM
44.4%
▲ +3.0pp MoM
49.2%
▲ +4.8pp MoM
46.3%
▼ -2.9pp MoM
49.3%
▲ +2.9pp MoM
▼ -5.1pp YoY
59.2%
▲ +9.9pp MoM
▲ +29.2pp YoY
55.6%
▼ -3.6pp MoM
▼ -21.6pp YoY
48.0%
▼ -7.6pp MoM
▲ +7.5pp YoY
48.5%
▲ +0.5pp MoM
▲ +5.1pp YoY
Klook
42.5%
58.3%
▲ +15.8pp MoM
19.1%
▼ -39.2pp MoM
49.3%
▲ +30.2pp MoM
38.3%
▼ -11.0pp MoM
33.8%
▼ -4.5pp MoM
28.7%
▼ -5.1pp MoM
42.4%
▲ +13.7pp MoM
40.2%
▼ -2.1pp MoM
45.4%
▲ +5.2pp MoM
46.7%
▲ +1.3pp MoM
41.2%
▼ -5.5pp MoM
37.8%
▼ -3.4pp MoM
▼ -4.7pp YoY
25.6%
▼ -12.2pp MoM
▼ -32.8pp YoY
30.1%
▲ +4.5pp MoM
▲ +11.0pp YoY
36.9%
▲ +6.8pp MoM
▼ -12.5pp YoY
22.1%
▼ -14.8pp MoM
▼ -16.2pp YoY
KKday
2.2%
4.2%
▲ +2.0pp MoM
1.5%
▼ -2.7pp MoM
0.0%
▼ -1.5pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
2.2%
▲ +2.2pp MoM
4.3%
▲ +2.1pp MoM
4.4%
▲ +0.1pp MoM
1.5%
▼ -2.9pp MoM
3.0%
▲ +1.4pp MoM
1.6%
▼ -1.3pp MoM
2.2%
▲ +0.6pp MoM
+0.0pp YoY
3.0%
▲ +0.8pp MoM
▼ -1.2pp YoY
0.7%
▼ -2.3pp MoM
▼ -0.8pp YoY
3.0%
▲ +2.3pp MoM
▲ +3.0pp YoY
0.0%
▼ -3.0pp MoM
+0.0pp YoY
Trip.com
0.9%
5.0%
▲ +4.1pp MoM
1.5%
▼ -3.5pp MoM
10.2%
▲ +8.7pp MoM
17.5%
▲ +7.3pp MoM
16.2%
▼ -1.3pp MoM
15.9%
▼ -0.2pp MoM
13.3%
▼ -2.6pp MoM
10.0%
▼ -3.4pp MoM
1.3%
▼ -8.7pp MoM
1.1%
▼ -0.2pp MoM
9.4%
▲ +8.3pp MoM
10.7%
▲ +1.3pp MoM
▲ +9.8pp YoY
10.6%
▼ -0.1pp MoM
▲ +5.6pp YoY
11.5%
▲ +0.9pp MoM
▲ +10.0pp YoY
12.1%
▲ +0.6pp MoM
▲ +1.9pp YoY
26.4%
▲ +14.3pp MoM
▲ +8.9pp YoY
Tiqets
0.0%
2.5%
▲ +2.5pp MoM
0.0%
▼ -2.5pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.7%
▲ +0.7pp MoM
0.9%
▲ +0.2pp MoM
3.6%
▲ +2.7pp MoM
1.8%
▼ -1.8pp MoM
0.0%
▼ -1.8pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
1.2%
▲ +1.2pp MoM
▼ -1.3pp YoY
1.2%
+0.0pp MoM
▲ +1.2pp YoY
0.0%
▼ -1.2pp MoM
+0.0pp YoY
3.1%
▲ +3.1pp MoM
▲ +3.1pp YoY
Viator
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp MoM
0.7%
▲ +0.7pp MoM
0.0%
▼ -0.7pp MoM
0.8%
▲ +0.8pp MoM
0.0%
▼ -0.8pp MoM
3.5%
▲ +3.5pp MoM
4.9%
▲ +1.4pp MoM
0.4%
▼ -4.5pp MoM
5.6%
▲ +5.2pp MoM
0.0%
▼ -5.6pp MoM
1.4%
▲ +1.4pp MoM
0.0%
▼ -1.4pp MoM
+0.0pp YoY
0.5%
▲ +0.5pp MoM
▲ +0.5pp YoY
1.0%
▲ +0.5pp MoM
▲ +0.3pp YoY
0.0%
▼ -1.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
▼ -0.8pp YoY

📊 Movement Highlights

WoW (Labour Wk vs Pre-Labour 2026)
  • Inbound: +14.1%
  • Tickets: +117.3% (daily avg)
  • Penetration: +0.89pp
MoM (May 2026 MTD vs Apr 2026)
  • Inbound: -3.7%
  • Tickets: +51.1% (daily avg)
  • Penetration: +0.69pp

Subchannel movers: OTA (+6.91pp), Walk-in (-6.28pp), Retail Agent (-4.93pp).

Channel: Online +9.65pp, Offline -9.65pp.

📈 China — Inbound Monthly

Daily Avg. No. Inbound — China, Weekly

Inbound — daily average

Pre-LabourLabour WkMay W1May W2May W3May W4
202420,97321,33918,07818,36217,60216,118
2025
10,504
14,595
▲ +38.9% WoW
9,909
▼ -32.1% WoW
10,421
▲ +5.2% WoW
10,386
▼ -0.3% WoW
11,740
▲ +13.0% WoW
2026
15,727
▲ +49.7% YoY
17,940
▲ +14.1% WoW
▲ +22.9% YoY
13,799
▼ -23.1% WoW
▲ +39.3% YoY
13,006*
▼ -5.7% WoW
▲ +24.8% YoY
——

Daily Avg. No. Inbound — China, 2024–2026

Inbound — daily average

Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg inb
20,273
14,028
▼ -30.8% MoM
9,950
▼ -29.1% MoM
11,548
▲ +16.1% MoM
11,106
▼ -3.8% MoM
11,845
▲ +6.7% MoM
14,899
▲ +25.8% MoM
14,420
▼ -3.2% MoM
12,694
▼ -12.0% MoM
13,186
▲ +3.9% MoM
12,231
▼ -7.2% MoM
13,188
▲ +7.8% MoM
13,797
▲ +4.6% MoM
▼ -31.9% YoY
22,569
▲ +63.6% MoM
▲ +60.9% YoY
13,855
▼ -38.6% MoM
▲ +39.2% YoY
15,290
▲ +10.4% MoM
▲ +32.4% YoY
14,723
▼ -3.7% MoM
▲ +32.6% YoY

🎟 China — Tickets Monthly

Daily Avg. No. Tickets — China, Weekly

Tickets — daily average

Pre-LabourLabour WkMay W1May W2May W3May W4
2025
59
153
▲ +160.8% WoW
75
▼ -51.0% WoW
67
▼ -10.9% WoW
62
▼ -6.6% WoW
101
▲ +62.5% WoW
2026
155
▲ +163.7% YoY
336
▲ +117.3% WoW
▲ +119.7% YoY
265
▼ -21.1% WoW
▲ +253.9% YoY
98*
▼ -62.9% WoW
▲ +47.3% YoY
——

Daily Avg. No. Tickets — China, 2024–2026

Tickets — daily average

Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg tix
182
97
▼ -46.4% MoM
50
▼ -48.3% MoM
70
▲ +39.1% MoM
95
▲ +35.7% MoM
65
▼ -32.0% MoM
93
▲ +44.1% MoM
138
▲ +48.0% MoM
106
▼ -23.0% MoM
155
▲ +45.7% MoM
99
▼ -36.0% MoM
119
▲ +20.4% MoM
134
▲ +12.7% MoM
▼ -26.0% YoY
313
▲ +132.5% MoM
▲ +220.9% YoY
159
▼ -49.3% MoM
▲ +214.6% YoY
186
▲ +17.0% MoM
▲ +164.7% YoY
280
▲ +51.1% MoM
▲ +194.7% YoY

📈 China — Inbound + Penetration Monthly

Penetration

Pre-LabourLabour WkMay W1May W2May W3May W4
2025
0.56%
1.05%
▲ +0.5pp WoW
0.76%
▼ -0.3pp WoW
0.64%
▼ -0.1pp WoW
0.60%
-0.0pp WoW
0.86%
▲ +0.3pp WoW
2026
0.98%
▲ +0.4pp YoY
1.88%
▲ +0.9pp WoW
▲ +0.8pp YoY
1.92%
+0.0pp WoW
▲ +1.2pp YoY
0.76%*
▼ -1.2pp WoW
▲ +0.1pp YoY
——

📊 Contribution Shift — China (Weekly)

Subchannel Contribution

4%
21%
12%
26%
37%
2025
Pre-Labour
5%
39%
12%
29%
16%
2026
Pre-Labour
5%
18%
9%
33%
35%
2025
Labour Wk
7%
46%
5%
24%
18%
2026
Labour Wk
5%
16%
24%
23%
31%
2025
May W1
7%
38%
9%
26%
20%
2026
May W1*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

📡 Subchannel — China The structural shift

SubchannelYearPre-LabourLabour WkMay W1May W2May W3May W4
Ticketmelon2025
3.6%
4.6%
▲ +1.0pp WoW
5.4%
▲ +0.9pp WoW
4.0%
▼ -1.4pp WoW
7.5%
▲ +3.5pp WoW
2.0%
▼ -5.5pp WoW
2026
4.5%
▲ +1.0pp YoY
7.3%
▲ +2.7pp WoW
▲ +2.7pp YoY
6.7%
▼ -0.6pp WoW
▲ +1.3pp YoY
2.2%*
▼ -4.5pp WoW
▼ -1.8pp YoY
——
OTA2025
21.4%
18.2%
▼ -3.2pp WoW
16.4%
▼ -1.9pp WoW
23.4%
▲ +7.0pp WoW
18.4%
▼ -4.9pp WoW
16.9%
▼ -1.5pp WoW
2026
38.7%
▲ +17.4pp YoY
45.6%
▲ +6.9pp WoW
▲ +27.4pp YoY
37.6%
▼ -8.0pp WoW
▲ +21.3pp YoY
36.6%*
▼ -1.0pp WoW
▲ +13.2pp YoY
——
Walk-in2025
11.9%
9.4%
▼ -2.5pp WoW
24.2%
▲ +14.8pp WoW
14.1%
▼ -10.0pp WoW
13.5%
▼ -0.6pp WoW
15.7%
▲ +2.2pp WoW
2026
11.6%
▼ -0.3pp YoY
5.3%
▼ -6.3pp WoW
▼ -4.0pp YoY
9.4%
▲ +4.1pp WoW
▼ -14.8pp YoY
14.7%*
▲ +5.3pp WoW
▲ +0.6pp YoY
——
Retail Agent2025
25.8%
32.6%
▲ +6.8pp WoW
22.7%
▼ -9.9pp WoW
21.1%
▼ -1.6pp WoW
24.6%
▲ +3.5pp WoW
30.2%
▲ +5.6pp WoW
2026
29.0%
▲ +3.2pp YoY
24.1%
▼ -4.9pp WoW
▼ -8.5pp YoY
26.3%
▲ +2.2pp WoW
▲ +3.6pp YoY
27.5%*
▲ +1.2pp WoW
▲ +6.4pp YoY
——
Wholesale Agent2025
37.1%
35.3%
▼ -1.9pp WoW
31.3%
▼ -3.9pp WoW
37.4%
▲ +6.0pp WoW
35.9%
▼ -1.5pp WoW
35.2%
▼ -0.7pp WoW
2026
16.1%
▼ -21.0pp YoY
17.6%
▲ +1.6pp WoW
▼ -17.6pp YoY
20.0%
▲ +2.3pp WoW
▼ -11.4pp YoY
19.0%*
▼ -1.0pp WoW
▼ -18.4pp YoY
——

Online vs Offline

25%
75%
2025
Pre-Labour
43%
57%
2026
Pre-Labour
23%
77%
2025
Labour Wk
53%
47%
2026
Labour Wk
22%
78%
2025
May W1
44%
56%
2026
May W1*
Online Offline

🌐 Online vs Offline — China

ChannelYearPre-LabourLabour WkMay W1May W2May W3May W4
Online2025
24.9%
22.8%
▼ -2.2pp WoW
21.8%
▼ -1.0pp WoW
27.4%
▲ +5.6pp WoW
26.0%
▼ -1.4pp WoW
18.9%
▼ -7.0pp WoW
2026
43.3%
▲ +18.4pp YoY
52.9%
▲ +9.7pp WoW
▲ +30.2pp YoY
44.3%
▼ -8.6pp WoW
▲ +22.5pp YoY
38.9%*
▼ -5.5pp WoW
▲ +11.5pp YoY
——
Offline2025
75.1%
77.2%
▲ +2.2pp WoW
78.2%
▲ +1.0pp WoW
72.6%
▼ -5.6pp WoW
74.0%
▲ +1.4pp WoW
81.1%
▲ +7.0pp WoW
2026
56.7%
▼ -18.4pp YoY
47.1%
▼ -9.7pp WoW
▼ -30.2pp YoY
55.7%
▲ +8.6pp WoW
▼ -22.5pp YoY
61.1%*
▲ +5.5pp WoW
▼ -11.5pp YoY
——

📊 OTA Platform Contribution — Weekly

% share of OTA tickets by platform — Pre-Labour / Labour Wk / May W1 × 2025/2026.

10%
90%
2025
Pre-Labour
5%
93%
2026
Pre-Labour
4%
2%
93%
2025
Labour Wk
9%
4%
87%
2026
Labour Wk
16%
84%
2025
May W1
6%
2%
92%
2026
May W1
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Pre-Labour 2025Pre-Labour 2026Labour Wk 2025Labour Wk 2026May W1 2025May W1 2026
GetYourGuide
0.0%
0.5%
▲ +0.5pp YoY
3.6%
0.3%
▼ -0.2pp WoW
▼ -3.4pp YoY
0.0%
0.0%
▼ -0.3pp WoW
+0.0pp YoY
Klook
10.3%
5.0%
▼ -5.3pp YoY
2.1%
8.9%
▲ +3.9pp WoW
▲ +6.8pp YoY
16.5%
6.0%
▼ -2.9pp WoW
▼ -10.5pp YoY
KKday
0.0%
1.2%
▲ +1.2pp YoY
0.0%
4.0%
▲ +2.8pp WoW
▲ +4.0pp YoY
0.0%
2.3%
▼ -1.7pp WoW
▲ +2.3pp YoY
Trip.com
89.7%
92.8%
▲ +3.2pp YoY
93.2%
86.8%
▼ -6.0pp WoW
▼ -6.4pp YoY
83.5%
91.7%
▲ +4.9pp WoW
▲ +8.1pp YoY
Tiqets
0.0%
0.5%
▲ +0.5pp YoY
0.0%
0.0%
▼ -0.5pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Viator
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp YoY
1.0%
0.0%
+0.0pp WoW
▼ -1.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY

Penetration

Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Pen %
0.90%
0.69%
▼ -0.2pp MoM
0.51%
▼ -0.2pp MoM
0.61%
▲ +0.1pp MoM
0.86%
▲ +0.2pp MoM
0.55%
▼ -0.3pp MoM
0.63%
▲ +0.1pp MoM
0.96%
▲ +0.3pp MoM
0.84%
▼ -0.1pp MoM
1.17%
▲ +0.3pp MoM
0.81%
▼ -0.4pp MoM
0.90%
▲ +0.1pp MoM
0.97%
▲ +0.1pp MoM
▲ +0.1pp YoY
1.39%
▲ +0.4pp MoM
▲ +0.7pp YoY
1.14%
▼ -0.2pp MoM
▲ +0.6pp YoY
1.21%
▲ +0.1pp MoM
▲ +0.6pp YoY
1.90%
▲ +0.7pp MoM
▲ +1.0pp YoY

📊 Contribution Shift — China (Monthly — Jan 2025 to current)

Monthly Subchannel Contribution — Jan 2025 to current

3%
2%
9%
32%
54%
Jan 25
3%
6%
14%
29%
47%
Feb 25
6%
17%
18%
27%
32%
Mar 25
3%
16%
16%
25%
39%
Apr 25
4%
19%
15%
27%
35%
May 25
7%
19%
15%
19%
39%
Jun 25
4%
26%
11%
22%
37%
Jul 25
4%
23%
11%
22%
40%
Aug 25
4%
18%
12%
28%
38%
Sep 25
3%
21%
12%
26%
38%
Oct 25
5%
18%
15%
24%
38%
Nov 25
7%
26%
10%
28%
29%
Dec 25
7%
30%
14%
22%
28%
Jan 26
5%
38%
8%
30%
19%
Feb 26
4%
28%
11%
38%
19%
Mar 26
5%
34%
11%
32%
17%
Apr 26
7%
41%
8%
25%
19%
May 26*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other
Subchannel share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Ticketmelon
3.4%
2.7%
▼ -0.7pp MoM
6.0%
▲ +3.2pp MoM
3.5%
▼ -2.5pp MoM
4.5%
▲ +1.0pp MoM
6.9%
▲ +2.4pp MoM
4.0%
▼ -2.9pp MoM
4.4%
▲ +0.4pp MoM
4.4%
+0.0pp MoM
2.9%
▼ -1.5pp MoM
5.2%
▲ +2.3pp MoM
6.8%
▲ +1.6pp MoM
6.6%
▼ -0.2pp MoM
▲ +3.2pp YoY
4.9%
▼ -1.7pp MoM
▲ +2.1pp YoY
4.1%
▼ -0.8pp MoM
▼ -1.9pp YoY
5.2%
▲ +1.2pp MoM
▲ +1.7pp YoY
6.7%
▲ +1.5pp MoM
▲ +2.2pp YoY
OTA
2.0%
6.4%
▲ +4.4pp MoM
17.0%
▲ +10.6pp MoM
16.4%
▼ -0.6pp MoM
18.8%
▲ +2.4pp MoM
19.2%
▲ +0.3pp MoM
25.8%
▲ +6.7pp MoM
22.5%
▼ -3.3pp MoM
18.2%
▼ -4.4pp MoM
20.5%
▲ +2.3pp MoM
17.5%
▼ -3.0pp MoM
25.9%
▲ +8.4pp MoM
29.5%
▲ +3.6pp MoM
▲ +27.5pp YoY
37.6%
▲ +8.1pp MoM
▲ +31.3pp YoY
27.6%
▼ -10.0pp MoM
▲ +10.7pp YoY
33.9%
▲ +6.3pp MoM
▲ +17.5pp YoY
41.1%
▲ +7.1pp MoM
▲ +22.2pp YoY
Walk-in
9.2%
14.2%
▲ +5.0pp MoM
17.6%
▲ +3.5pp MoM
16.2%
▼ -1.5pp MoM
14.6%
▼ -1.6pp MoM
15.2%
▲ +0.6pp MoM
11.1%
▼ -4.1pp MoM
11.4%
▲ +0.4pp MoM
11.5%
▲ +0.1pp MoM
11.8%
▲ +0.3pp MoM
15.4%
▲ +3.6pp MoM
10.3%
▼ -5.1pp MoM
13.9%
▲ +3.6pp MoM
▲ +4.7pp YoY
8.1%
▼ -5.7pp MoM
▼ -6.1pp YoY
11.4%
▲ +3.3pp MoM
▼ -6.3pp YoY
11.4%
+0.0pp MoM
▼ -4.8pp YoY
8.0%
▼ -3.4pp MoM
▼ -6.6pp YoY
Retail Agent
31.5%
29.2%
▼ -2.3pp MoM
27.3%
▼ -1.9pp MoM
24.7%
▼ -2.6pp MoM
26.9%
▲ +2.2pp MoM
19.3%
▼ -7.6pp MoM
22.3%
▲ +3.0pp MoM
21.5%
▼ -0.8pp MoM
27.9%
▲ +6.4pp MoM
26.3%
▼ -1.6pp MoM
23.6%
▼ -2.7pp MoM
27.8%
▲ +4.2pp MoM
22.5%
▼ -5.3pp MoM
▼ -9.0pp YoY
29.9%
▲ +7.4pp MoM
▲ +0.7pp YoY
38.0%
▲ +8.2pp MoM
▲ +10.7pp YoY
32.1%
▼ -5.9pp MoM
▲ +7.4pp YoY
24.8%
▼ -7.3pp MoM
▼ -2.1pp YoY
Wholesale Agent
53.8%
47.2%
▼ -6.6pp MoM
32.1%
▼ -15.1pp MoM
39.1%
▲ +7.0pp MoM
35.2%
▼ -3.9pp MoM
39.4%
▲ +4.2pp MoM
36.8%
▼ -2.6pp MoM
40.0%
▲ +3.2pp MoM
37.7%
▼ -2.3pp MoM
38.3%
▲ +0.6pp MoM
38.1%
▼ -0.2pp MoM
29.0%
▼ -9.1pp MoM
27.6%
▼ -1.4pp MoM
▼ -26.2pp YoY
19.4%
▼ -8.2pp MoM
▼ -27.8pp YoY
18.8%
▼ -0.6pp MoM
▼ -13.3pp YoY
17.3%
▼ -1.5pp MoM
▼ -21.8pp YoY
19.4%
▲ +2.1pp MoM
▼ -15.8pp YoY

Monthly Online vs Offline — Jan 2025 to current

5%
95%
Jan 25
9%
91%
Feb 25
23%
77%
Mar 25
20%
80%
Apr 25
23%
77%
May 25
26%
74%
Jun 25
30%
70%
Jul 25
27%
73%
Aug 25
23%
77%
Sep 25
23%
77%
Oct 25
23%
77%
Nov 25
33%
67%
Dec 25
36%
64%
Jan 26
43%
57%
Feb 26
32%
68%
Mar 26
39%
61%
Apr 26
48%
52%
May 26*
Online Offline
ChannelJan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Online
5.4%
9.1%
▲ +3.7pp MoM
22.9%
▲ +13.9pp MoM
19.9%
▼ -3.0pp MoM
23.3%
▲ +3.4pp MoM
26.1%
▲ +2.8pp MoM
29.8%
▲ +3.7pp MoM
26.9%
▼ -2.9pp MoM
22.6%
▼ -4.3pp MoM
23.4%
▲ +0.8pp MoM
22.7%
▼ -0.7pp MoM
32.7%
▲ +10.0pp MoM
36.1%
▲ +3.4pp MoM
▲ +30.7pp YoY
42.5%
▲ +6.4pp MoM
▲ +33.4pp YoY
31.7%
▼ -10.8pp MoM
▲ +8.8pp YoY
39.1%
▲ +7.4pp MoM
▲ +19.2pp YoY
47.8%
▲ +8.7pp MoM
▲ +24.5pp YoY
Offline
94.6%
90.6%
▼ -4.0pp MoM
77.1%
▼ -13.5pp MoM
80.1%
▲ +3.0pp MoM
76.7%
▼ -3.4pp MoM
73.9%
▼ -2.8pp MoM
70.2%
▼ -3.7pp MoM
73.0%
▲ +2.9pp MoM
77.3%
▲ +4.3pp MoM
76.5%
▼ -0.8pp MoM
77.2%
▲ +0.7pp MoM
67.3%
▼ -9.9pp MoM
63.9%
▼ -3.4pp MoM
▼ -30.7pp YoY
57.4%
▼ -6.5pp MoM
▼ -33.1pp YoY
68.3%
▲ +10.9pp MoM
▼ -8.8pp YoY
60.8%
▼ -7.5pp MoM
▼ -19.3pp YoY
52.2%
▼ -8.6pp MoM
▼ -24.5pp YoY

📊 OTA Platform Contribution — Monthly

% share of OTA tickets by platform (Jan 2024 → current).

31%
66%
2%
Jan 25
8%
19%
2%
67%
3%
Feb 25
5%
4%
87%
2%
Mar 25
4%
6%
90%
Apr 25
2%
15%
81%
May 25
12%
83%
3%
Jun 25
7%
15%
78%
Jul 25
6%
17%
76%
Aug 25
8%
90%
Sep 25
9%
90%
Oct 25
7%
92%
Nov 25
5%
4%
90%
Dec 25
4%
94%
Jan 26
2%
7%
2%
89%
Feb 26
6%
2%
91%
Mar 26
5%
2%
92%
Apr 26
7%
3%
90%
May 26*
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
GetYourGuide
0.0%
8.2%
▲ +8.2pp MoM
5.4%
▼ -2.8pp MoM
4.0%
▼ -1.4pp MoM
2.0%
▼ -2.1pp MoM
1.4%
▼ -0.6pp MoM
7.1%
▲ +5.7pp MoM
6.1%
▼ -0.9pp MoM
1.4%
▼ -4.8pp MoM
0.4%
▼ -1.0pp MoM
0.2%
▼ -0.2pp MoM
4.6%
▲ +4.4pp MoM
0.7%
▼ -3.9pp MoM
▲ +0.7pp YoY
1.6%
▲ +0.9pp MoM
▼ -6.6pp YoY
0.4%
▼ -1.2pp MoM
▼ -5.0pp YoY
0.8%
▲ +0.4pp MoM
▼ -3.3pp YoY
0.2%
▼ -0.6pp MoM
▼ -1.8pp YoY
Klook
31.5%
19.0%
▼ -12.5pp MoM
4.0%
▼ -15.0pp MoM
6.1%
▲ +2.1pp MoM
15.5%
▲ +9.4pp MoM
12.4%
▼ -3.1pp MoM
15.2%
▲ +2.8pp MoM
16.6%
▲ +1.3pp MoM
8.2%
▼ -8.4pp MoM
9.1%
▲ +0.9pp MoM
6.6%
▼ -2.5pp MoM
3.7%
▼ -2.9pp MoM
4.0%
▲ +0.4pp MoM
▼ -27.4pp YoY
7.2%
▲ +3.1pp MoM
▼ -11.8pp YoY
6.2%
▼ -1.0pp MoM
▲ +2.2pp YoY
5.3%
▼ -0.9pp MoM
▼ -0.7pp YoY
6.7%
▲ +1.4pp MoM
▼ -8.7pp YoY
KKday
0.0%
1.9%
▲ +1.9pp MoM
0.0%
▼ -1.9pp MoM
0.0%
+0.0pp MoM
0.9%
▲ +0.9pp MoM
0.0%
▼ -0.9pp MoM
0.1%
▲ +0.1pp MoM
0.7%
▲ +0.6pp MoM
0.0%
▼ -0.7pp MoM
0.2%
▲ +0.2pp MoM
0.8%
▲ +0.6pp MoM
0.8%
-0.0pp MoM
1.2%
▲ +0.4pp MoM
▲ +1.2pp YoY
2.1%
▲ +0.9pp MoM
▲ +0.2pp YoY
1.9%
▼ -0.2pp MoM
▲ +1.9pp YoY
1.9%
▲ +0.1pp MoM
▲ +1.9pp YoY
3.2%
▲ +1.2pp MoM
▲ +2.3pp YoY
Trip.com
66.3%
67.1%
▲ +0.8pp MoM
87.3%
▲ +20.2pp MoM
89.9%
▲ +2.6pp MoM
81.3%
▼ -8.6pp MoM
83.2%
▲ +1.9pp MoM
77.6%
▼ -5.6pp MoM
76.4%
▼ -1.2pp MoM
89.9%
▲ +13.6pp MoM
89.9%
-0.0pp MoM
92.4%
▲ +2.5pp MoM
90.4%
▼ -2.0pp MoM
94.1%
▲ +3.7pp MoM
▲ +27.8pp YoY
88.8%
▼ -5.3pp MoM
▲ +21.7pp YoY
91.2%
▲ +2.4pp MoM
▲ +3.9pp YoY
91.7%
▲ +0.4pp MoM
▲ +1.7pp YoY
89.7%
▼ -1.9pp MoM
▲ +8.4pp YoY
Tiqets
0.0%
0.6%
▲ +0.6pp MoM
1.1%
▲ +0.5pp MoM
0.0%
▼ -1.1pp MoM
0.0%
+0.0pp MoM
3.0%
▲ +3.0pp MoM
0.0%
▼ -3.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.2%
▲ +0.2pp MoM
0.0%
▼ -0.2pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.2%
▲ +0.2pp MoM
▼ -0.5pp YoY
0.0%
▼ -0.2pp MoM
▼ -1.1pp YoY
0.3%
▲ +0.3pp MoM
▲ +0.3pp YoY
0.0%
▼ -0.3pp MoM
+0.0pp YoY
Viator
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Other OTA
2.2%
3.2%
▲ +0.9pp MoM
2.2%
▼ -1.0pp MoM
0.0%
▼ -2.2pp MoM
0.4%
▲ +0.4pp MoM
0.0%
▼ -0.4pp MoM
0.0%
+0.0pp MoM
0.2%
▲ +0.2pp MoM
0.5%
▲ +0.3pp MoM
0.2%
▼ -0.3pp MoM
0.0%
▼ -0.2pp MoM
0.5%
▲ +0.5pp MoM
0.0%
▼ -0.5pp MoM
▼ -2.2pp YoY
0.2%
▲ +0.2pp MoM
▼ -2.9pp YoY
0.3%
▲ +0.1pp MoM
▼ -1.8pp YoY
0.0%
▼ -0.3pp MoM
+0.0pp YoY
0.2%
▲ +0.2pp MoM
▼ -0.2pp YoY

📊 Movement Highlights

WoW (Labour Wk vs Pre-Labour 2026)
  • Inbound: +1.4%
  • Tickets: +27.6% (daily avg)
  • Penetration: +0.15pp
MoM (May 2026 MTD vs Apr 2026)
  • Inbound: -14.1%
  • Tickets: -2.0% (daily avg)
  • Penetration: +0.10pp

Country movers (inbound): Hong Kong (+29.8%) up most, Malaysia (-5.2%) down most..

Subchannel movers: OTA (+3.22pp), Wholesale Agent (+2.92pp), Retail Agent (-2.86pp).

Channel: Online +3.50pp, Offline -3.50pp.

📈 Tier 2 — Inbound Monthly

Daily Avg. No. Inbound — Tier 2, Weekly

Inbound — daily average

Pre-LabourLabour WkMay W1May W2May W3May W4
202413,16411,44910,50610,74711,41211,818
2025
7,633
8,560
▲ +12.1% WoW
7,414
▼ -13.4% WoW
7,878
▲ +6.3% WoW
8,380
▲ +6.4% WoW
10,354
▲ +23.6% WoW
2026
9,369
▲ +22.7% YoY
9,496
▲ +1.4% WoW
▲ +10.9% YoY
7,699
▼ -18.9% WoW
▲ +3.9% YoY
7,918*
▲ +2.8% WoW
▲ +0.5% YoY
——

Daily Avg. No. Inbound — Tier 2, 2024–2026

Inbound — daily average

Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg inb
13,755
11,881
▼ -13.6% MoM
8,893
▼ -25.1% MoM
8,269
▼ -7.0% MoM
8,458
▲ +2.3% MoM
9,990
▲ +18.1% MoM
9,661
▼ -3.3% MoM
9,297
▼ -3.8% MoM
9,434
▲ +1.5% MoM
9,999
▲ +6.0% MoM
10,103
▲ +1.0% MoM
11,393
▲ +12.8% MoM
10,252
▼ -10.0% MoM
▼ -25.5% YoY
11,571
▲ +12.9% MoM
▼ -2.6% YoY
9,768
▼ -15.6% MoM
▲ +9.8% YoY
9,177
▼ -6.1% MoM
▲ +11.0% YoY
7,881
▼ -14.1% MoM
▼ -6.8% YoY

🎟 Tier 2 — Tickets Monthly

Daily Avg. No. Tickets — Tier 2, Weekly

Tickets — daily average

Pre-LabourLabour WkMay W1May W2May W3May W4
2025
24
29
▲ +20.8% WoW
20
▼ -31.0% WoW
19
▼ -5.7% WoW
14
▼ -23.5% WoW
25
▲ +76.2% WoW
2026
55
▲ +128.6% YoY
70
▲ +27.6% WoW
▲ +141.4% YoY
61
▼ -12.9% WoW
▲ +205.0% YoY
34*
▼ -44.3% WoW
▲ +80.3% YoY
——

Daily Avg. No. Tickets — Tier 2, 2024–2026

Tickets — daily average

Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg tix
33
21
▼ -35.4% MoM
20
▼ -3.4% MoM
27
▲ +30.9% MoM
23
▼ -13.1% MoM
22
▼ -7.1% MoM
24
▲ +9.6% MoM
45
▲ +90.2% MoM
39
▼ -14.2% MoM
44
▲ +13.7% MoM
43
▼ -2.4% MoM
64
▲ +50.1% MoM
61
▼ -4.8% MoM
▲ +86.8% YoY
59
▼ -3.9% MoM
▲ +177.9% YoY
39
▼ -33.2% MoM
▲ +92.1% YoY
64
▲ +62.4% MoM
▲ +138.3% YoY
62
▼ -2.0% MoM
▲ +168.8% YoY

📈 Tier 2 — Inbound + Penetration Monthly

Penetration

Pre-LabourLabour WkMay W1May W2May W3May W4
2025
0.31%
0.34%
+0.0pp WoW
0.27%
▼ -0.1pp WoW
0.24%
-0.0pp WoW
0.17%
▼ -0.1pp WoW
0.25%
▲ +0.1pp WoW
2026
0.59%
▲ +0.3pp YoY
0.74%
▲ +0.2pp WoW
▲ +0.4pp YoY
0.79%
▲ +0.1pp WoW
▲ +0.5pp YoY
0.43%*
▼ -0.4pp WoW
▲ +0.2pp YoY
——

📊 Contribution Shift — Tier 2 (Weekly)

Subchannel Contribution

44%
38%
12%
2%
4%
2025
Pre-Labour
34%
50%
7%
6%
2%
2026
Pre-Labour
33%
35%
10%
18%
2%
2025
Labour Wk
35%
53%
5%
3%
3%
2026
Labour Wk
35%
57%
2%
2%
3%
2025
May W1
37%
48%
7%
4%
4%
2026
May W1*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

📡 Subchannel — Tier 2

SubchannelYearPre-LabourLabour WkMay W1May W2May W3May W4
Ticketmelon2025
44.4%
33.4%
▼ -11.0pp WoW
35.3%
▲ +1.9pp WoW
58.2%
▲ +22.8pp WoW
48.8%
▼ -9.3pp WoW
43.9%
▼ -4.9pp WoW
2026
34.3%
▼ -10.1pp YoY
34.6%
▲ +0.3pp WoW
▲ +1.2pp YoY
37.4%
▲ +2.8pp WoW
▲ +2.1pp YoY
31.6%*
▼ -5.8pp WoW
▼ -26.5pp YoY
——
OTA2025
37.9%
35.2%
▼ -2.7pp WoW
57.4%
▲ +22.2pp WoW
23.3%
▼ -34.1pp WoW
44.1%
▲ +20.8pp WoW
20.7%
▼ -23.4pp WoW
2026
49.9%
▲ +12.0pp YoY
53.1%
▲ +3.2pp WoW
▲ +17.9pp YoY
48.3%
▼ -4.8pp WoW
▼ -9.1pp YoY
58.4%*
▲ +10.1pp WoW
▲ +35.2pp YoY
——
Walk-in2025
11.7%
10.4%
▼ -1.3pp WoW
1.9%
▼ -8.5pp WoW
14.2%
▲ +12.3pp WoW
5.0%
▼ -9.3pp WoW
10.8%
▲ +5.9pp WoW
2026
7.5%
▼ -4.3pp YoY
4.8%
▼ -2.7pp WoW
▼ -5.6pp YoY
6.7%
▲ +1.9pp WoW
▲ +4.8pp YoY
7.0%*
▲ +0.3pp WoW
▼ -7.2pp YoY
——
Retail Agent2025
2.4%
17.6%
▲ +15.2pp WoW
2.3%
▼ -15.3pp WoW
0.0%
▼ -2.3pp WoW
2.1%
▲ +2.1pp WoW
6.9%
▲ +4.8pp WoW
2026
6.2%
▲ +3.8pp YoY
3.3%
▼ -2.9pp WoW
▼ -14.3pp YoY
4.1%
▲ +0.8pp WoW
▲ +1.7pp YoY
1.2%*
▼ -2.9pp WoW
▲ +1.2pp YoY
——
Wholesale Agent2025
3.5%
1.9%
▼ -1.7pp WoW
0.0%
▼ -1.9pp WoW
4.3%
▲ +4.3pp WoW
0.0%
▼ -4.3pp WoW
3.1%
▲ +3.1pp WoW
2026
0.5%
▼ -3.0pp YoY
3.4%
▲ +2.9pp WoW
▲ +1.6pp YoY
0.0%
▼ -3.4pp WoW
+0.0pp YoY
0.0%*
+0.0pp WoW
▼ -4.3pp YoY
——

Online vs Offline

82%
18%
2025
Pre-Labour
84%
15%
2026
Pre-Labour
69%
31%
2025
Labour Wk
88%
12%
2026
Labour Wk
93%
7%
2025
May W1
86%
14%
2026
May W1*
Online Offline

🌐 Online vs Offline — Tier 2

ChannelYearPre-LabourLabour WkMay W1May W2May W3May W4
Online2025
82.3%
68.7%
▼ -13.7pp WoW
92.8%
▲ +24.1pp WoW
81.4%
▼ -11.3pp WoW
92.9%
▲ +11.5pp WoW
64.6%
▼ -28.3pp WoW
2026
84.3%
▲ +1.9pp YoY
87.8%
▲ +3.5pp WoW
▲ +19.1pp YoY
85.7%
▼ -2.0pp WoW
▼ -7.0pp YoY
90.0%*
▲ +4.3pp WoW
▲ +8.6pp YoY
——
Offline2025
17.7%
31.3%
▲ +13.7pp WoW
7.2%
▼ -24.1pp WoW
18.6%
▲ +11.3pp WoW
7.1%
▼ -11.5pp WoW
35.4%
▲ +28.3pp WoW
2026
15.2%
▼ -2.4pp YoY
12.2%
▼ -3.0pp WoW
▼ -19.1pp YoY
14.3%
▲ +2.0pp WoW
▲ +7.0pp YoY
10.0%*
▼ -4.3pp WoW
▼ -8.6pp YoY
——

📊 OTA Platform Contribution — Weekly

% share of OTA tickets by platform — Pre-Labour / Labour Wk / May W1 × 2025/2026.

72%
25%
3%
2025
Pre-Labour
58%
30%
11%
2026
Pre-Labour
68%
32%
2025
Labour Wk
6%
57%
25%
12%
2026
Labour Wk
21%
56%
20%
3%
2025
May W1
5%
69%
14%
13%
2026
May W1
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Pre-Labour 2025Pre-Labour 2026Labour Wk 2025Labour Wk 2026May W1 2025May W1 2026
GetYourGuide
0.0%
0.5%
▲ +0.5pp YoY
0.0%
6.0%
▲ +5.5pp WoW
▲ +6.0pp YoY
21.1%
4.6%
▼ -1.4pp WoW
▼ -16.6pp YoY
Klook
72.4%
58.5%
▼ -13.9pp YoY
67.6%
56.8%
▼ -1.7pp WoW
▼ -10.8pp YoY
56.3%
68.9%
▲ +12.2pp WoW
▲ +12.6pp YoY
KKday
25.0%
30.0%
▲ +5.0pp YoY
32.4%
24.8%
▼ -5.2pp WoW
▼ -7.6pp YoY
19.7%
13.7%
▼ -11.1pp WoW
▼ -6.0pp YoY
Trip.com
2.6%
11.0%
▲ +8.4pp YoY
0.0%
12.4%
▲ +1.4pp WoW
▲ +12.4pp YoY
2.8%
12.8%
▲ +0.4pp WoW
▲ +10.0pp YoY
Tiqets
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Viator
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY

Penetration

Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Pen %
0.24%
0.18%
▼ -0.1pp MoM
0.23%
▲ +0.1pp MoM
0.32%
▲ +0.1pp MoM
0.27%
-0.0pp MoM
0.22%
▼ -0.1pp MoM
0.24%
+0.0pp MoM
0.48%
▲ +0.2pp MoM
0.41%
▼ -0.1pp MoM
0.44%
+0.0pp MoM
0.42%
-0.0pp MoM
0.56%
▲ +0.1pp MoM
0.60%
+0.0pp MoM
▲ +0.4pp YoY
0.51%
▼ -0.1pp MoM
▲ +0.3pp YoY
0.40%
▼ -0.1pp MoM
▲ +0.2pp YoY
0.69%
▲ +0.3pp MoM
▲ +0.4pp YoY
0.79%
▲ +0.1pp MoM
▲ +0.5pp YoY

📊 Contribution Shift — Tier 2 (Monthly — Jan 2025 to current)

Monthly Subchannel Contribution — Jan 2025 to current

32%
47%
8%
8%
4%
Jan 25
32%
49%
7%
5%
2%
6%
Feb 25
34%
47%
9%
7%
2%
Mar 25
32%
55%
9%
3%
Apr 25
44%
34%
9%
7%
2%
5%
May 25
46%
38%
4%
7%
3%
2%
Jun 25
45%
41%
4%
7%
2%
Jul 25
30%
59%
7%
2%
2%
Aug 25
28%
56%
6%
6%
3%
Sep 25
28%
53%
6%
10%
Oct 25
33%
47%
5%
11%
4%
Nov 25
30%
55%
4%
6%
4%
2%
Dec 25
29%
62%
5%
3%
Jan 26
26%
60%
5%
6%
3%
Feb 26
42%
51%
2%
3%
2%
Mar 26
33%
54%
5%
4%
2%
Apr 26
36%
51%
5%
3%
2%
2%
May 26*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other
Subchannel share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Ticketmelon
32.0%
31.5%
▼ -0.4pp MoM
33.7%
▲ +2.2pp MoM
32.4%
▼ -1.3pp MoM
44.1%
▲ +11.7pp MoM
46.3%
▲ +2.2pp MoM
45.4%
▼ -0.9pp MoM
29.6%
▼ -15.8pp MoM
27.9%
▼ -1.6pp MoM
28.5%
▲ +0.6pp MoM
33.3%
▲ +4.8pp MoM
30.0%
▼ -3.3pp MoM
28.6%
▼ -1.3pp MoM
▼ -3.3pp YoY
25.9%
▼ -2.7pp MoM
▼ -5.6pp YoY
41.7%
▲ +15.8pp MoM
▲ +8.0pp YoY
32.8%
▼ -8.9pp MoM
▲ +0.4pp YoY
36.3%
▲ +3.4pp MoM
▼ -7.8pp YoY
OTA
47.2%
49.3%
▲ +2.2pp MoM
47.3%
▼ -2.1pp MoM
54.8%
▲ +7.6pp MoM
33.6%
▼ -21.3pp MoM
37.6%
▲ +4.0pp MoM
41.4%
▲ +3.8pp MoM
59.2%
▲ +17.8pp MoM
56.3%
▼ -2.9pp MoM
53.3%
▼ -3.0pp MoM
47.3%
▼ -6.0pp MoM
54.9%
▲ +7.6pp MoM
61.8%
▲ +6.9pp MoM
▲ +14.6pp YoY
59.9%
▼ -1.9pp MoM
▲ +10.6pp YoY
50.8%
▼ -9.2pp MoM
▲ +3.5pp YoY
54.0%
▲ +3.3pp MoM
▼ -0.8pp YoY
50.8%
▼ -3.2pp MoM
▲ +17.3pp YoY
Walk-in
8.0%
6.6%
▼ -1.4pp MoM
9.2%
▲ +2.6pp MoM
8.7%
▼ -0.5pp MoM
8.7%
▼ -0.1pp MoM
4.3%
▼ -4.3pp MoM
4.4%
▲ +0.1pp MoM
7.0%
▲ +2.6pp MoM
6.2%
▼ -0.9pp MoM
6.2%
▲ +0.1pp MoM
4.8%
▼ -1.4pp MoM
3.9%
▼ -0.9pp MoM
4.8%
▲ +0.9pp MoM
▼ -3.2pp YoY
4.8%
-0.0pp MoM
▼ -1.8pp YoY
1.8%
▼ -3.0pp MoM
▼ -7.4pp YoY
5.3%
▲ +3.5pp MoM
▼ -3.4pp YoY
5.3%
-0.0pp MoM
▼ -3.4pp YoY
Retail Agent
7.7%
4.7%
▼ -3.0pp MoM
7.1%
▲ +2.4pp MoM
2.6%
▼ -4.5pp MoM
7.1%
▲ +4.5pp MoM
7.0%
-0.0pp MoM
6.6%
▼ -0.4pp MoM
1.7%
▼ -4.9pp MoM
6.3%
▲ +4.6pp MoM
10.1%
▲ +3.8pp MoM
10.7%
▲ +0.6pp MoM
6.0%
▼ -4.6pp MoM
3.5%
▼ -2.6pp MoM
▼ -4.2pp YoY
5.7%
▲ +2.2pp MoM
▲ +1.0pp YoY
2.9%
▼ -2.8pp MoM
▼ -4.2pp YoY
4.5%
▲ +1.6pp MoM
▲ +1.9pp YoY
3.5%
▼ -1.0pp MoM
▼ -3.6pp YoY
Wholesale Agent
4.0%
2.1%
▼ -1.9pp MoM
2.0%
▼ -0.2pp MoM
1.0%
▼ -0.9pp MoM
2.1%
▲ +1.1pp MoM
2.8%
▲ +0.7pp MoM
1.5%
▼ -1.3pp MoM
1.9%
▲ +0.4pp MoM
2.5%
▲ +0.6pp MoM
0.6%
▼ -1.9pp MoM
3.7%
▲ +3.1pp MoM
3.6%
-0.0pp MoM
0.7%
▼ -3.0pp MoM
▼ -3.3pp YoY
2.7%
▲ +2.0pp MoM
▲ +0.5pp YoY
0.8%
▼ -1.9pp MoM
▼ -1.2pp YoY
2.0%
▲ +1.2pp MoM
▲ +1.0pp YoY
1.8%
▼ -0.2pp MoM
▼ -0.4pp YoY

Monthly Online vs Offline — Jan 2025 to current

79%
21%
Jan 25
81%
19%
Feb 25
81%
19%
Mar 25
87%
13%
Apr 25
78%
22%
May 25
84%
16%
Jun 25
87%
13%
Jul 25
89%
11%
Aug 25
84%
15%
Sep 25
82%
18%
Oct 25
81%
19%
Nov 25
85%
15%
Dec 25
90%
10%
Jan 26
86%
14%
Feb 26
92%
7%
Mar 26
87%
13%
Apr 26
87%
13%
May 26*
Online Offline
ChannelJan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Online
79.1%
80.9%
▲ +1.8pp MoM
81.0%
▲ +0.1pp MoM
87.2%
▲ +6.2pp MoM
77.6%
▼ -9.6pp MoM
83.8%
▲ +6.2pp MoM
86.7%
▲ +2.9pp MoM
88.7%
▲ +2.0pp MoM
84.2%
▼ -4.5pp MoM
81.8%
▼ -2.4pp MoM
80.6%
▼ -1.1pp MoM
84.9%
▲ +4.2pp MoM
90.4%
▲ +5.6pp MoM
▲ +11.3pp YoY
85.8%
▼ -4.6pp MoM
▲ +4.9pp YoY
92.5%
▲ +6.6pp MoM
▲ +11.5pp YoY
86.8%
▼ -5.6pp MoM
▼ -0.4pp YoY
87.1%
▲ +0.3pp MoM
▲ +9.5pp YoY
Offline
20.9%
18.9%
▼ -1.9pp MoM
19.0%
▲ +0.1pp MoM
12.8%
▼ -6.2pp MoM
22.4%
▲ +9.6pp MoM
15.6%
▼ -6.8pp MoM
13.0%
▼ -2.5pp MoM
10.7%
▼ -2.3pp MoM
15.3%
▲ +4.7pp MoM
17.8%
▲ +2.4pp MoM
19.4%
▲ +1.6pp MoM
14.8%
▼ -4.6pp MoM
9.6%
▼ -5.2pp MoM
▼ -11.3pp YoY
13.7%
▲ +4.2pp MoM
▼ -5.2pp YoY
7.1%
▼ -6.6pp MoM
▼ -11.9pp YoY
13.1%
▲ +5.9pp MoM
▲ +0.3pp YoY
12.9%
▼ -0.1pp MoM
▼ -9.5pp YoY

📊 OTA Platform Contribution — Monthly

% share of OTA tickets by platform (Jan 2024 → current).

86%
13%
Jan 25
74%
24%
2%
Feb 25
63%
26%
11%
Mar 25
7%
62%
24%
8%
Apr 25
9%
57%
26%
9%
May 25
6%
45%
32%
15%
Jun 25
16%
47%
22%
14%
2%
Jul 25
6%
70%
19%
4%
Aug 25
3%
77%
17%
3%
Sep 25
7%
77%
13%
4%
Oct 25
13%
68%
18%
2%
Nov 25
8%
77%
12%
3%
Dec 25
6%
78%
11%
5%
Jan 26
8%
58%
27%
6%
Feb 26
4%
70%
21%
5%
Mar 26
4%
57%
22%
17%
Apr 26
6%
65%
18%
10%
May 26*
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
GetYourGuide
1.0%
0.0%
▼ -1.0pp MoM
0.0%
+0.0pp MoM
6.9%
▲ +6.9pp MoM
9.3%
▲ +2.4pp MoM
5.8%
▼ -3.6pp MoM
16.0%
▲ +10.2pp MoM
6.3%
▼ -9.7pp MoM
3.1%
▼ -3.2pp MoM
6.8%
▲ +3.8pp MoM
12.8%
▲ +6.0pp MoM
8.1%
▼ -4.7pp MoM
6.3%
▼ -1.7pp MoM
▲ +5.3pp YoY
8.4%
▲ +2.1pp MoM
▲ +8.4pp YoY
4.4%
▼ -4.0pp MoM
▲ +4.4pp YoY
3.6%
▼ -0.8pp MoM
▼ -3.3pp YoY
5.8%
▲ +2.2pp MoM
▼ -3.6pp YoY
Klook
85.6%
74.0%
▼ -11.6pp MoM
62.6%
▼ -11.4pp MoM
61.5%
▼ -1.1pp MoM
56.5%
▼ -5.0pp MoM
45.5%
▼ -11.0pp MoM
46.7%
▲ +1.2pp MoM
70.3%
▲ +23.6pp MoM
77.4%
▲ +7.1pp MoM
76.7%
▼ -0.7pp MoM
67.6%
▼ -9.1pp MoM
77.5%
▲ +9.9pp MoM
78.4%
▲ +0.9pp MoM
▼ -7.2pp YoY
58.4%
▼ -20.0pp MoM
▼ -15.6pp YoY
69.8%
▲ +11.4pp MoM
▲ +7.3pp YoY
57.1%
▼ -12.8pp MoM
▼ -4.4pp YoY
65.5%
▲ +8.4pp MoM
▲ +9.0pp YoY
KKday
13.0%
23.7%
▲ +10.7pp MoM
25.8%
▲ +2.1pp MoM
23.8%
▼ -1.9pp MoM
25.6%
▲ +1.8pp MoM
32.5%
▲ +6.9pp MoM
22.3%
▼ -10.2pp MoM
18.5%
▼ -3.8pp MoM
16.7%
▼ -1.8pp MoM
12.8%
▼ -3.9pp MoM
17.5%
▲ +4.7pp MoM
11.6%
▼ -5.9pp MoM
10.7%
▼ -1.0pp MoM
▼ -2.3pp YoY
26.9%
▲ +16.3pp MoM
▲ +3.3pp YoY
21.2%
▼ -5.7pp MoM
▼ -4.5pp YoY
21.8%
▲ +0.6pp MoM
▼ -2.0pp YoY
18.1%
▼ -3.7pp MoM
▼ -7.5pp YoY
Trip.com
0.4%
2.3%
▲ +1.9pp MoM
11.0%
▲ +8.7pp MoM
7.7%
▼ -3.3pp MoM
8.5%
▲ +0.8pp MoM
14.8%
▲ +6.3pp MoM
13.6%
▼ -1.2pp MoM
4.0%
▼ -9.6pp MoM
2.8%
▼ -1.2pp MoM
3.6%
▲ +0.8pp MoM
2.1%
▼ -1.5pp MoM
2.8%
▲ +0.7pp MoM
4.6%
▲ +1.8pp MoM
▲ +4.2pp YoY
6.2%
▲ +1.6pp MoM
▲ +3.9pp YoY
4.5%
▼ -1.7pp MoM
▼ -6.5pp YoY
17.2%
▲ +12.7pp MoM
▲ +9.5pp YoY
10.2%
▼ -7.0pp MoM
▲ +1.7pp YoY
Tiqets
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
1.5%
▲ +1.5pp MoM
0.7%
▼ -0.8pp MoM
0.0%
▼ -0.7pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.3%
▲ +0.3pp MoM
▲ +0.3pp YoY
0.4%
▲ +0.2pp MoM
▲ +0.4pp YoY
Viator
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp MoM
0.6%
▲ +0.6pp MoM
0.0%
▼ -0.6pp MoM
0.0%
+0.0pp MoM
1.4%
▲ +1.4pp MoM
0.0%
▼ -1.4pp MoM
0.2%
▲ +0.2pp MoM
0.0%
▼ -0.2pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
▼ -0.6pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY

📊 Singapore — Movement Highlights

WoW (Labour Wk vs Pre-Labour 2026)
  • Inbound: +0.2%
  • Tickets: +8.3% (daily avg)
  • Penetration: +0.07pp
MoM (May 2026 MTD vs Apr 2026)
  • Inbound: -10.6%
  • Tickets: +28.7% (daily avg)
  • Penetration: +0.37pp

Subchannel movers: Wholesale Agent (+8.91pp), Ticketmelon (-4.31pp), Walk-in (-3.74pp).

Channel: Online -3.56pp, Offline +5.25pp.

📈 Singapore — Inbound Monthly

Daily Avg. No. Inbound — Singapore, Weekly

Inbound (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
20242,1361,7691,8092,2442,4012,612
2025
1,706
1,811
▲ +6.1% WoW
2,160
▲ +19.3% WoW
1,857
▼ -14.0% WoW
1,855
▼ -0.1% WoW
2,210
▲ +19.1% WoW
2026
1,973
▲ +15.7% YoY
1,977
▲ +0.2% WoW
▲ +9.2% YoY
1,669
▼ -15.6% WoW
▼ -22.7% YoY
1,576*
▼ -5.6% WoW
▼ -15.1% YoY
——

Daily Avg. No. Inbound — Singapore, 2024–2026

Inbound — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
2,092
1,899
▼ -9.3% MoM
2,092
▲ +10.2% MoM
1,691
▼ -19.2% MoM
1,977
▲ +17.0% MoM
2,651
▲ +34.1% MoM
1,890
▼ -28.7% MoM
1,710
▼ -9.5% MoM
2,034
▲ +19.0% MoM
2,033
▼ -0.1% MoM
2,382
▲ +17.1% MoM
3,161
▲ +32.7% MoM
1,816
▼ -42.6% MoM
▼ -13.2% YoY
1,778
▼ -2.1% MoM
▼ -6.4% YoY
2,177
▲ +22.5% MoM
▲ +4.1% YoY
1,838
▼ -15.6% MoM
▲ +8.7% YoY
1,643
▼ -10.6% MoM
▼ -16.9% YoY

🎟 Singapore — Tickets Monthly

Daily Avg. No. Tickets — Singapore, Weekly

Tickets (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
6
6
▼ -13.3% WoW
9
▲ +59.0% WoW
9
▲ +1.6% WoW
3
▼ -66.7% WoW
5
▲ +57.1% WoW
2026
17
▲ +168.9% YoY
19
▲ +8.3% WoW
▲ +235.9% YoY
21
▲ +13.0% WoW
▲ +138.7% YoY
10*
——

Daily Avg. No. Tickets — Singapore, 2024–2026

Tickets — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
7
4
▼ -49.5% MoM
6
▲ +62.4% MoM
5
▼ -6.0% MoM
7
▲ +29.0% MoM
9
▲ +30.1% MoM
8
▼ -12.5% MoM
13
▲ +63.4% MoM
11
▼ -18.3% MoM
12
▲ +16.9% MoM
11
▼ -7.7% MoM
22
▲ +90.4% MoM
18
▼ -15.9% MoM
▲ +161.8% YoY
13
▼ -27.9% MoM
▲ +273.7% YoY
13
▲ +1.6% MoM
▲ +133.7% YoY
15
▲ +13.8% MoM
▲ +182.7% YoY
20
▲ +28.7% MoM
▲ +181.9% YoY

📈 Singapore — Inbound + Penetration Monthly

Penetration
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
0.38%
0.31%
▼ -0.1pp WoW
0.41%
▲ +0.1pp WoW
0.48%
▲ +0.1pp WoW
0.16%
▼ -0.3pp WoW
0.21%
▲ +0.1pp WoW
2026
0.88%
▲ +0.5pp YoY
0.95%
▲ +0.1pp WoW
▲ +0.6pp YoY
1.27%
▲ +0.3pp WoW
▲ +0.9pp YoY
0.63%*
▼ -0.6pp WoW
▲ +0.1pp YoY
——

📊 Singapore — Contribution Shift (Weekly)

Subchannel Contribution

77%
17%
7%
2025
Pre-Labour
53%
35%
9%
2%
2026
Pre-Labour
81%
6%
5%
8%
2025
Labour Wk
48%
36%
5%
9%
2026
Labour Wk
59%
33%
8%
2025
May W1
55%
30%
7%
8%
2026
May W1*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Online vs Offline

93%
7%
2025
Pre-Labour
88%
10%
2%
2026
Pre-Labour
81%
19%
2025
Labour Wk
84%
16%
2026
Labour Wk
92%
8%
2025
May W1
85%
15%
2026
May W1*
Online Offline

📊 OTA Platform Contribution — Weekly

% share of OTA tickets by platform — Pre-Labour / Labour Wk / May W1 × 2025/2026.

100%
2025
Pre-Labour
2%
81%
8%
8%
2026
Pre-Labour
2025
Labour Wk
20%
70%
6%
4%
2026
Labour Wk
61%
39%
2025
May W1
14%
71%
14%
2026
May W1
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Pre-Labour 2025Pre-Labour 2026Labour Wk 2025Labour Wk 2026May W1 2025May W1 2026
GetYourGuide
0.0%
2.1%
▲ +2.1pp YoY
—
20.0%
▲ +17.9pp WoW
61.1%
14.3%
▼ -5.7pp WoW
▼ -46.8pp YoY
Klook
100.0%
81.2%
▼ -18.8pp YoY
—
70.0%
▼ -11.2pp WoW
38.9%
71.4%
▲ +1.4pp WoW
▲ +32.5pp YoY
KKday
0.0%
8.3%
▲ +8.3pp YoY
—
6.0%
▼ -2.3pp WoW
0.0%
0.0%
▼ -6.0pp WoW
+0.0pp YoY
Trip.com
0.0%
8.3%
▲ +8.3pp YoY
—
4.0%
▼ -4.3pp WoW
0.0%
14.3%
▲ +10.3pp WoW
▲ +14.3pp YoY
Tiqets
0.0%
0.0%
+0.0pp YoY
—
0.0%
+0.0pp WoW
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Viator
0.0%
0.0%
+0.0pp YoY
—
0.0%
+0.0pp WoW
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp YoY
—
0.0%
+0.0pp WoW
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp YoY
—
0.0%
+0.0pp WoW
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Penetration
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Pen %
0.33%
0.19%
▼ -0.1pp MoM
0.27%
▲ +0.1pp MoM
0.32%
+0.0pp MoM
0.35%
+0.0pp MoM
0.34%
-0.0pp MoM
0.42%
▲ +0.1pp MoM
0.76%
▲ +0.3pp MoM
0.52%
▼ -0.2pp MoM
0.61%
▲ +0.1pp MoM
0.48%
▼ -0.1pp MoM
0.69%
▲ +0.2pp MoM
1.01%
▲ +0.3pp MoM
▲ +0.7pp YoY
0.74%
▼ -0.3pp MoM
▲ +0.6pp YoY
0.62%
▼ -0.1pp MoM
▲ +0.3pp YoY
0.83%
▲ +0.2pp MoM
▲ +0.5pp YoY
1.20%
▲ +0.4pp MoM
▲ +0.8pp YoY

📊 Singapore — Contribution Shift (Monthly — Jan 2025 to current)

Monthly Subchannel — Jan 2025 to current

65%
4%
10%
7%
10%
3%
Jan 25
62%
6%
9%
22%
Feb 25
70%
17%
4%
7%
2%
Mar 25
55%
33%
7%
2%
Apr 25
75%
14%
3%
3%
3%
May 25
74%
18%
3%
2%
2%
Jun 25
65%
29%
2%
2%
Jul 25
47%
50%
Aug 25
49%
42%
5%
2%
2%
Sep 25
45%
42%
2%
8%
2%
Oct 25
54%
42%
Nov 25
47%
47%
2%
2%
2%
Dec 25
36%
56%
3%
2%
2%
2%
Jan 26
50%
31%
5%
5%
7%
2%
Feb 26
54%
37%
6%
Mar 26
48%
41%
7%
3%
Apr 26
49%
37%
4%
4%
5%
May 26*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Monthly Online vs Offline — Jan 2025 to current

70%
30%
Jan 25
68%
32%
Feb 25
87%
13%
Mar 25
89%
11%
Apr 25
89%
11%
May 25
92%
7%
Jun 25
95%
5%
Jul 25
97%
3%
Aug 25
91%
9%
Sep 25
87%
12%
Oct 25
96%
4%
Nov 25
94%
6%
Dec 25
92%
8%
Jan 26
81%
18%
Feb 26
91%
8%
Mar 26
88%
11%
Apr 26
87%
13%
May 26*
Online Offline

📊 OTA Platform Contribution — Monthly

% share of OTA tickets by platform (Jan 2024 → current).

57%
43%
Jan 25
100%
Feb 25
94%
6%
Mar 25
49%
43%
8%
Apr 25
55%
23%
23%
May 25
17%
31%
36%
16%
Jun 25
35%
43%
15%
5%
3%
Jul 25
13%
83%
3%
Aug 25
9%
83%
6%
3%
Sep 25
20%
75%
5%
Oct 25
25%
75%
Nov 25
13%
84%
3%
Dec 25
18%
71%
3%
8%
Jan 26
25%
70%
2%
3%
Feb 26
8%
78%
5%
8%
Mar 26
8%
70%
4%
16%
Apr 26
18%
68%
3%
10%
2%
May 26*
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
GetYourGuide
57.1%
0.0%
▼ -57.1pp MoM
0.0%
+0.0pp MoM
49.0%
▲ +49.0pp MoM
54.8%
▲ +5.9pp MoM
17.2%
▼ -37.6pp MoM
34.7%
▲ +17.4pp MoM
12.9%
▼ -21.8pp MoM
8.6%
▼ -4.3pp MoM
20.2%
▲ +11.6pp MoM
25.2%
▲ +4.9pp MoM
13.3%
▼ -11.9pp MoM
18.4%
▲ +5.1pp MoM
▼ -38.8pp YoY
25.0%
▲ +6.6pp MoM
▲ +25.0pp YoY
8.2%
▼ -16.8pp MoM
▲ +8.2pp YoY
8.0%
▼ -0.2pp MoM
▼ -41.0pp YoY
17.9%
▲ +9.9pp MoM
▼ -37.0pp YoY
Klook
42.9%
100.0%
▲ +57.1pp MoM
94.1%
▼ -5.9pp MoM
42.9%
▼ -51.3pp MoM
22.6%
▼ -20.3pp MoM
31.0%
▲ +8.5pp MoM
42.7%
▲ +11.6pp MoM
82.9%
▲ +40.3pp MoM
82.8%
▼ -0.2pp MoM
74.7%
▼ -8.1pp MoM
74.8%
▲ +0.1pp MoM
83.6%
▲ +8.8pp MoM
71.4%
▼ -12.2pp MoM
▲ +28.6pp YoY
69.7%
▼ -1.7pp MoM
▼ -30.3pp YoY
78.3%
▲ +8.6pp MoM
▼ -15.9pp YoY
70.1%
▼ -8.1pp MoM
▲ +27.3pp YoY
67.9%
▼ -2.3pp MoM
▲ +45.3pp YoY
KKday
0.0%
0.0%
+0.0pp MoM
5.9%
▲ +5.9pp MoM
0.0%
▼ -5.9pp MoM
22.6%
▲ +22.6pp MoM
36.2%
▲ +13.6pp MoM
14.7%
▼ -21.5pp MoM
2.8%
▼ -11.9pp MoM
6.0%
▲ +3.2pp MoM
0.0%
▼ -6.0pp MoM
0.0%
+0.0pp MoM
2.9%
▲ +2.9pp MoM
2.6%
▼ -0.2pp MoM
▲ +2.6pp YoY
2.3%
▼ -0.4pp MoM
▲ +2.3pp YoY
5.4%
▲ +3.2pp MoM
▼ -0.4pp YoY
4.5%
▼ -1.0pp MoM
▲ +4.5pp YoY
2.7%
▼ -1.8pp MoM
▼ -19.9pp YoY
Trip.com
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
8.2%
▲ +8.2pp MoM
0.0%
▼ -8.2pp MoM
15.5%
▲ +15.5pp MoM
5.3%
▼ -10.2pp MoM
1.4%
▼ -4.0pp MoM
2.6%
▲ +1.3pp MoM
5.1%
▲ +2.4pp MoM
0.0%
▼ -5.1pp MoM
0.3%
▲ +0.3pp MoM
7.6%
▲ +7.3pp MoM
▲ +7.6pp YoY
3.0%
▼ -4.5pp MoM
▲ +3.0pp YoY
8.2%
▲ +5.1pp MoM
▲ +8.2pp YoY
15.9%
▲ +7.8pp MoM
▲ +7.8pp YoY
9.8%
▼ -6.1pp MoM
▲ +9.8pp YoY
Tiqets
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
2.7%
▲ +2.7pp MoM
0.0%
▼ -2.7pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
1.5%
▲ +1.5pp MoM
▲ +1.5pp YoY
1.8%
▲ +0.3pp MoM
▲ +1.8pp YoY
Viator
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY

📊 Malaysia — Movement Highlights

WoW (Labour Wk vs Pre-Labour 2026)
  • Inbound: -5.2%
  • Tickets: +138.2% (daily avg)
  • Penetration: +0.35pp
MoM (May 2026 MTD vs Apr 2026)
  • Inbound: -4.1%
  • Tickets: +27.4% (daily avg)
  • Penetration: +0.15pp

Subchannel movers: Ticketmelon (+11.23pp), OTA (+8.64pp), Walk-in (-4.49pp).

Channel: Online +19.87pp, Offline -19.87pp.

📈 Malaysia — Inbound Monthly

Daily Avg. No. Inbound — Malaysia, Weekly

Inbound (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
20242,7562,2532,4472,7193,2463,738
2025
1,817
2,090
▲ +15.0% WoW
2,106
▲ +0.7% WoW
1,990
▼ -5.5% WoW
2,077
▲ +4.3% WoW
3,022
▲ +45.5% WoW
2026
2,129
▲ +17.2% YoY
2,018
▼ -5.2% WoW
▼ -3.5% YoY
2,076
▲ +2.9% WoW
▼ -1.4% YoY
1,816*
▼ -12.5% WoW
▼ -8.7% YoY
——

Daily Avg. No. Inbound — Malaysia, 2024–2026

Inbound — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
2,801
2,824
▲ +0.8% MoM
1,997
▼ -29.3% MoM
2,017
▲ +1.0% MoM
2,245
▲ +11.3% MoM
2,190
▼ -2.5% MoM
1,943
▼ -11.3% MoM
1,985
▲ +2.2% MoM
2,539
▲ +27.9% MoM
2,275
▼ -10.4% MoM
2,576
▲ +13.2% MoM
2,884
▲ +12.0% MoM
2,267
▼ -21.4% MoM
▼ -19.0% YoY
1,997
▼ -11.9% MoM
▼ -29.3% YoY
2,247
▲ +12.5% MoM
▲ +12.5% YoY
2,029
▼ -9.7% MoM
▲ +0.6% YoY
1,945
▼ -4.1% MoM
▼ -13.4% YoY

🎟 Malaysia — Tickets Monthly

Daily Avg. No. Tickets — Malaysia, Weekly

Tickets (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
2
2
▲ +16.7% WoW
2
▲ +14.3% WoW
2
▲ +6.2% WoW
3
▲ +17.6% WoW
8
▲ +170.0% WoW
2026
5
▲ +183.3% YoY
12
▲ +138.2% WoW
▲ +478.6% YoY
10
▼ -11.1% WoW
▲ +350.0% YoY
10*
——

Daily Avg. No. Tickets — Malaysia, 2024–2026

Tickets — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
5
3
▼ -38.0% MoM
2
▼ -47.3% MoM
2
▲ +7.6% MoM
4
▲ +127.7% MoM
1
▼ -64.7% MoM
3
▲ +86.5% MoM
5
▲ +102.5% MoM
6
▲ +13.7% MoM
6
▼ -4.3% MoM
6
▲ +14.0% MoM
10
▲ +61.8% MoM
7
▼ -34.3% MoM
▲ +40.7% YoY
6
▼ -6.1% MoM
▲ +113.1% YoY
5
▼ -21.3% MoM
▲ +218.4% YoY
9
▲ +86.1% MoM
▲ +451.0% YoY
12
▲ +27.4% MoM
▲ +208.2% YoY

📈 Malaysia — Inbound + Penetration Monthly

Penetration
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
0.09%
0.10%
+0.0pp WoW
0.11%
+0.0pp WoW
0.12%
+0.0pp WoW
0.14%
+0.0pp WoW
0.26%
▲ +0.1pp WoW
2026
0.23%
▲ +0.1pp YoY
0.57%
▲ +0.3pp WoW
▲ +0.5pp YoY
0.50%
▼ -0.1pp WoW
▲ +0.4pp YoY
0.54%*
+0.0pp WoW
▲ +0.4pp YoY
——

📊 Malaysia — Contribution Shift (Weekly)

Subchannel Contribution

90%
5%
3%
2%
2025
Pre-Labour
47%
26%
5%
9%
13%
2026
Pre-Labour
100%
2025
Labour Wk
58%
35%
6%
2026
Labour Wk
74%
13%
13%
2025
May W1
48%
46%
4%
2%
2026
May W1*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Online vs Offline

95%
5%
2025
Pre-Labour
73%
27%
2026
Pre-Labour
100%
2025
Labour Wk
93%
7%
2026
Labour Wk
87%
13%
2025
May W1
94%
6%
2026
May W1*
Online Offline

📊 OTA Platform Contribution — Weekly

% share of OTA tickets by platform — Pre-Labour / Labour Wk / May W1 × 2025/2026.

100%
2025
Pre-Labour
100%
2026
Pre-Labour
2025
Labour Wk
6%
81%
13%
2026
Labour Wk
100%
2025
May W1
8%
84%
5%
3%
2026
May W1
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Pre-Labour 2025Pre-Labour 2026Labour Wk 2025Labour Wk 2026May W1 2025May W1 2026
GetYourGuide
0.0%
0.0%
+0.0pp YoY
—
6.5%
▲ +6.5pp WoW
0.0%
8.1%
▲ +1.7pp WoW
▲ +8.1pp YoY
Klook
100.0%
100.0%
+0.0pp YoY
—
80.6%
▼ -19.4pp WoW
0.0%
83.8%
▲ +3.1pp WoW
▲ +83.8pp YoY
KKday
0.0%
0.0%
+0.0pp YoY
—
12.9%
▲ +12.9pp WoW
100.0%
5.4%
▼ -7.5pp WoW
▼ -94.6pp YoY
Trip.com
0.0%
0.0%
+0.0pp YoY
—
0.0%
+0.0pp WoW
0.0%
2.7%
▲ +2.7pp WoW
▲ +2.7pp YoY
Tiqets
0.0%
0.0%
+0.0pp YoY
—
0.0%
+0.0pp WoW
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Viator
0.0%
0.0%
+0.0pp YoY
—
0.0%
+0.0pp WoW
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp YoY
—
0.0%
+0.0pp WoW
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp YoY
—
0.0%
+0.0pp WoW
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Penetration
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Pen %
0.17%
0.11%
▼ -0.1pp MoM
0.08%
-0.0pp MoM
0.08%
+0.0pp MoM
0.17%
▲ +0.1pp MoM
0.06%
▼ -0.1pp MoM
0.13%
▲ +0.1pp MoM
0.26%
▲ +0.1pp MoM
0.23%
-0.0pp MoM
0.25%
+0.0pp MoM
0.25%
+0.0pp MoM
0.36%
▲ +0.1pp MoM
0.30%
▼ -0.1pp MoM
▲ +0.1pp YoY
0.32%
+0.0pp MoM
▲ +0.2pp YoY
0.22%
▼ -0.1pp MoM
▲ +0.1pp YoY
0.46%
▲ +0.2pp MoM
▲ +0.4pp YoY
0.61%
▲ +0.2pp MoM
▲ +0.4pp YoY

📊 Malaysia — Contribution Shift (Monthly — Jan 2025 to current)

Monthly Subchannel — Jan 2025 to current

74%
10%
17%
Jan 25
59%
8%
18%
3%
13%
Feb 25
69%
12%
19%
Mar 25
82%
6%
4%
8%
Apr 25
69%
6%
3%
21%
May 25
49%
7%
10%
34%
Jun 25
72%
19%
8%
Jul 25
59%
27%
5%
4%
4%
Aug 25
42%
46%
3%
4%
3%
3%
Sep 25
44%
28%
3%
23%
2%
Oct 25
60%
34%
4%
2%
Nov 25
44%
37%
4%
11%
2%
Dec 25
51%
38%
4%
6%
Jan 26
37%
50%
2%
7%
4%
Feb 26
64%
31%
5%
Mar 26
53%
29%
5%
7%
4%
3%
Apr 26
52%
41%
5%
2%
May 26*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Monthly Online vs Offline — Jan 2025 to current

74%
26%
Jan 25
59%
41%
Feb 25
69%
31%
Mar 25
88%
12%
Apr 25
75%
25%
May 25
56%
44%
Jun 25
91%
9%
Jul 25
86%
10%
4%
Aug 25
88%
12%
Sep 25
72%
27%
2%
Oct 25
94%
6%
Nov 25
81%
18%
Dec 25
89%
11%
Jan 26
87%
9%
4%
Feb 26
94%
6%
Mar 26
82%
18%
Apr 26
93%
7%
May 26*
Online Offline

📊 OTA Platform Contribution — Monthly

% share of OTA tickets by platform (Jan 2024 → current).

43%
57%
Apr 25
11%
44%
44%
May 25
100%
Jun 25
86%
14%
Jul 25
4%
76%
20%
Aug 25
5%
88%
7%
Sep 25
2%
90%
4%
4%
Oct 25
20%
70%
10%
Nov 25
21%
57%
22%
Dec 25
7%
89%
4%
Jan 26
13%
59%
9%
19%
Feb 26
10%
75%
12%
3%
Mar 26
4%
89%
3%
3%
Apr 26
4%
81%
11%
4%
May 26*
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
GetYourGuide———
0.0%
11.1%
▲ +11.1pp MoM
100.0%
▲ +88.9pp MoM
85.7%
▼ -14.3pp MoM
4.3%
▼ -81.4pp MoM
4.9%
▲ +0.6pp MoM
2.0%
▼ -2.9pp MoM
20.3%
▲ +18.2pp MoM
21.0%
▲ +0.8pp MoM
7.0%
▼ -14.0pp MoM
12.9%
▲ +5.9pp MoM
10.0%
▼ -2.9pp MoM
4.3%
▼ -5.7pp MoM
▲ +4.3pp YoY
4.0%
▼ -0.3pp MoM
▼ -7.1pp YoY
Klook———
42.9%
44.4%
▲ +1.6pp MoM
0.0%
▼ -44.4pp MoM
14.3%
▲ +14.3pp MoM
76.1%
▲ +61.8pp MoM
87.7%
▲ +11.6pp MoM
89.8%
▲ +2.1pp MoM
69.6%
▼ -20.2pp MoM
56.5%
▼ -13.1pp MoM
89.0%
▲ +32.5pp MoM
59.1%
▼ -29.9pp MoM
75.0%
▲ +15.9pp MoM
89.1%
▲ +14.1pp MoM
▲ +46.3pp YoY
81.3%
▼ -7.8pp MoM
▲ +36.9pp YoY
KKday———
57.1%
44.4%
▼ -12.7pp MoM
0.0%
▼ -44.4pp MoM
0.0%
+0.0pp MoM
19.6%
▲ +19.6pp MoM
7.4%
▼ -12.2pp MoM
4.1%
▼ -3.3pp MoM
10.1%
▲ +6.0pp MoM
0.0%
▼ -10.1pp MoM
4.0%
▲ +4.0pp MoM
8.6%
▲ +4.6pp MoM
11.7%
▲ +3.1pp MoM
3.3%
▼ -8.4pp MoM
▼ -53.9pp YoY
10.7%
▲ +7.4pp MoM
▼ -33.8pp YoY
Trip.com———
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
4.1%
▲ +4.1pp MoM
0.0%
▼ -4.1pp MoM
22.5%
▲ +22.5pp MoM
0.0%
▼ -22.5pp MoM
19.4%
▲ +19.4pp MoM
3.3%
▼ -16.0pp MoM
3.3%
▼ -0.1pp MoM
▲ +3.3pp YoY
4.0%
▲ +0.7pp MoM
▲ +4.0pp YoY
Tiqets———
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Viator———
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Traveloka———
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Other OTA———
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY

📊 Taiwan — Movement Highlights

WoW (Labour Wk vs Pre-Labour 2026)
  • Inbound: +4.2%
  • Tickets: +11.6% (daily avg)
  • Penetration: +0.04pp
MoM (May 2026 MTD vs Apr 2026)
  • Inbound: -18.6%
  • Tickets: -22.5% (daily avg)
  • Penetration: -0.03pp

Subchannel movers: Retail Agent (-5.47pp), OTA (+3.12pp), Walk-in (-2.87pp).

Channel: Online +5.65pp, Offline -5.65pp.

📈 Taiwan — Inbound Monthly

Daily Avg. No. Inbound — Taiwan, Weekly

Inbound (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
20247,8487,1775,7665,3185,4095,129
2025
4,018
4,513
▲ +12.3% WoW
3,060
▼ -32.2% WoW
3,948
▲ +29.0% WoW
4,350
▲ +10.2% WoW
5,017
▲ +15.4% WoW
2026
5,211
▲ +29.7% YoY
5,430
▲ +4.2% WoW
▲ +20.3% YoY
3,872
▼ -28.7% WoW
▲ +26.5% YoY
4,454*
▲ +15.0% WoW
▲ +12.8% YoY
——

Daily Avg. No. Inbound — Taiwan, 2024–2026

Inbound — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
8,569
7,014
▼ -18.2% MoM
4,723
▼ -32.7% MoM
4,424
▼ -6.3% MoM
4,133
▼ -6.6% MoM
5,044
▲ +22.0% MoM
5,715
▲ +13.3% MoM
5,473
▼ -4.2% MoM
4,775
▼ -12.8% MoM
5,594
▲ +17.1% MoM
5,045
▼ -9.8% MoM
5,211
▲ +3.3% MoM
6,104
▲ +17.1% MoM
▼ -28.8% YoY
7,672
▲ +25.7% MoM
▲ +9.4% YoY
5,270
▼ -31.3% MoM
▲ +11.6% YoY
5,184
▼ -1.6% MoM
▲ +17.2% YoY
4,217
▼ -18.6% MoM
▲ +2.0% YoY

🎟 Taiwan — Tickets Monthly

Daily Avg. No. Tickets — Taiwan, Weekly

Tickets (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
12
14
▲ +15.1% WoW
5
▼ -64.6% WoW
5
▲ +8.6% WoW
5
+0.0% WoW
7
▲ +34.2% WoW
2026
26
▲ +110.5% YoY
29
▲ +11.6% WoW
▲ +104.0% YoY
20
▼ -29.7% WoW
▲ +305.7% YoY
10*
——

Daily Avg. No. Tickets — Taiwan, 2024–2026

Tickets — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
16
12
▼ -23.8% MoM
10
▼ -15.9% MoM
13
▲ +28.6% MoM
8
▼ -39.0% MoM
7
▼ -15.3% MoM
10
▲ +43.7% MoM
17
▲ +72.7% MoM
15
▼ -10.8% MoM
18
▲ +20.1% MoM
17
▼ -5.9% MoM
20
▲ +19.6% MoM
26
▲ +28.3% MoM
▲ +63.7% YoY
28
▲ +9.6% MoM
▲ +135.3% YoY
15
▼ -45.1% MoM
▲ +53.7% YoY
28
▲ +81.8% MoM
▲ +117.3% YoY
22
▼ -22.5% MoM
▲ +175.9% YoY

📈 Taiwan — Inbound + Penetration Monthly

Penetration
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
0.31%
0.31%
+0.0pp WoW
0.16%
▼ -0.1pp WoW
0.14%
-0.0pp WoW
0.12%
-0.0pp WoW
0.15%
+0.0pp WoW
2026
0.50%
▲ +0.2pp YoY
0.53%
+0.0pp WoW
▲ +0.2pp YoY
0.52%
-0.0pp WoW
▲ +0.4pp YoY
0.23%*
▼ -0.3pp WoW
▲ +0.1pp YoY
——

📊 Taiwan — Contribution Shift (Weekly)

Subchannel Contribution

2%
78%
19%
2025
Pre-Labour
20%
62%
7%
10%
2026
Pre-Labour
6%
57%
5%
32%
2025
Labour Wk
22%
66%
4%
5%
2%
2026
Labour Wk
7%
87%
2%
4%
2025
May W1
19%
61%
8%
11%
2026
May W1*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Online vs Offline

81%
19%
2025
Pre-Labour
82%
18%
2026
Pre-Labour
64%
36%
2025
Labour Wk
88%
12%
2026
Labour Wk
94%
6%
2025
May W1
79%
21%
2026
May W1*
Online Offline

📊 OTA Platform Contribution — Weekly

% share of OTA tickets by platform — Pre-Labour / Labour Wk / May W1 × 2025/2026.

66%
31%
3%
2025
Pre-Labour
39%
45%
15%
2026
Pre-Labour
63%
37%
2025
Labour Wk
50%
36%
14%
2026
Labour Wk
13%
47%
40%
2025
May W1
62%
26%
12%
2026
May W1
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Pre-Labour 2025Pre-Labour 2026Labour Wk 2025Labour Wk 2026May W1 2025May W1 2026
GetYourGuide
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
13.3%
0.0%
+0.0pp WoW
▼ -13.3pp YoY
Klook
66.1%
39.3%
▼ -26.8pp YoY
62.9%
49.6%
▲ +10.3pp WoW
▼ -13.3pp YoY
46.7%
62.0%
▲ +12.3pp WoW
▲ +15.3pp YoY
KKday
30.6%
45.3%
▲ +14.7pp YoY
37.1%
36.0%
▼ -9.3pp WoW
▼ -1.1pp YoY
40.0%
26.1%
▼ -9.9pp WoW
▼ -13.9pp YoY
Trip.com
3.2%
15.4%
▲ +12.2pp YoY
0.0%
14.4%
▼ -1.0pp WoW
▲ +14.4pp YoY
0.0%
12.0%
▼ -2.4pp WoW
▲ +12.0pp YoY
Tiqets
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Viator
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Penetration
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Pen %
0.18%
0.17%
-0.0pp MoM
0.21%
+0.0pp MoM
0.29%
▲ +0.1pp MoM
0.19%
▼ -0.1pp MoM
0.13%
▼ -0.1pp MoM
0.17%
+0.0pp MoM
0.30%
▲ +0.1pp MoM
0.31%
+0.0pp MoM
0.32%
+0.0pp MoM
0.33%
+0.0pp MoM
0.38%
▲ +0.1pp MoM
0.42%
+0.0pp MoM
▲ +0.2pp YoY
0.37%
▼ -0.1pp MoM
▲ +0.2pp YoY
0.29%
▼ -0.1pp MoM
▲ +0.1pp YoY
0.54%
▲ +0.2pp MoM
▲ +0.2pp YoY
0.51%
-0.0pp MoM
▲ +0.3pp YoY

📊 Taiwan — Contribution Shift (Monthly — Jan 2025 to current)

Monthly Subchannel — Jan 2025 to current

6%
78%
4%
8%
2%
Jan 25
16%
77%
6%
Feb 25
12%
74%
5%
7%
2%
Mar 25
11%
79%
7%
2%
Apr 25
22%
57%
4%
15%
2%
May 25
13%
71%
6%
9%
Jun 25
22%
61%
6%
12%
Jul 25
11%
81%
6%
Aug 25
12%
69%
6%
10%
Sep 25
15%
69%
5%
9%
Oct 25
9%
60%
4%
22%
5%
Nov 25
11%
71%
15%
2%
Dec 25
18%
78%
4%
Jan 26
12%
79%
7%
Feb 26
30%
63%
5%
Mar 26
20%
67%
3%
8%
2%
Apr 26
19%
65%
5%
9%
2%
May 26*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Monthly Online vs Offline — Jan 2025 to current

85%
15%
Jan 25
93%
7%
Feb 25
87%
13%
Mar 25
90%
10%
Apr 25
79%
21%
May 25
85%
15%
Jun 25
82%
18%
Jul 25
92%
8%
Aug 25
81%
18%
Sep 25
84%
16%
Oct 25
69%
31%
Nov 25
82%
18%
Dec 25
95%
5%
Jan 26
92%
8%
Feb 26
93%
7%
Mar 26
87%
13%
Apr 26
84%
16%
May 26*
Online Offline

📊 OTA Platform Contribution — Monthly

% share of OTA tickets by platform (Jan 2024 → current).

84%
16%
Jan 25
72%
25%
3%
Feb 25
56%
33%
11%
Mar 25
64%
32%
4%
Apr 25
3%
57%
33%
6%
May 25
39%
43%
18%
Jun 25
7%
47%
30%
16%
Jul 25
63%
32%
4%
Aug 25
69%
29%
Sep 25
76%
22%
2%
Oct 25
65%
32%
Nov 25
2%
74%
24%
Dec 25
77%
19%
4%
Jan 26
2%
58%
38%
2%
Feb 26
65%
33%
Mar 26
44%
31%
23%
Apr 26
60%
32%
8%
May 26*
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
GetYourGuide
0.3%
0.0%
▼ -0.3pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
3.4%
▲ +3.4pp MoM
0.0%
▼ -3.4pp MoM
7.2%
▲ +7.2pp MoM
0.5%
▼ -6.7pp MoM
1.3%
▲ +0.8pp MoM
0.5%
▼ -0.8pp MoM
1.5%
▲ +1.0pp MoM
2.4%
▲ +0.9pp MoM
0.0%
▼ -2.4pp MoM
▼ -0.3pp YoY
1.5%
▲ +1.5pp MoM
▲ +1.5pp YoY
0.6%
▼ -0.9pp MoM
▲ +0.6pp YoY
1.2%
▲ +0.6pp MoM
▲ +1.2pp YoY
0.0%
▼ -1.2pp MoM
▼ -3.4pp YoY
Klook
83.6%
72.0%
▼ -11.6pp MoM
56.0%
▼ -16.0pp MoM
64.1%
▲ +8.1pp MoM
57.2%
▼ -6.9pp MoM
39.2%
▼ -18.1pp MoM
46.9%
▲ +7.7pp MoM
62.8%
▲ +15.9pp MoM
69.4%
▲ +6.6pp MoM
75.5%
▲ +6.1pp MoM
64.6%
▼ -10.9pp MoM
74.0%
▲ +9.4pp MoM
77.4%
▲ +3.5pp MoM
▼ -6.2pp YoY
58.1%
▼ -19.4pp MoM
▼ -13.9pp YoY
65.2%
▲ +7.1pp MoM
▲ +9.2pp YoY
44.1%
▼ -21.1pp MoM
▼ -20.0pp YoY
59.7%
▲ +15.6pp MoM
▲ +2.5pp YoY
KKday
16.2%
25.4%
▲ +9.2pp MoM
33.2%
▲ +7.8pp MoM
31.7%
▼ -1.4pp MoM
33.1%
▲ +1.4pp MoM
42.6%
▲ +9.5pp MoM
30.1%
▼ -12.4pp MoM
32.4%
▲ +2.3pp MoM
28.7%
▼ -3.7pp MoM
22.4%
▼ -6.3pp MoM
32.4%
▲ +10.0pp MoM
23.6%
▼ -8.8pp MoM
18.5%
▼ -5.1pp MoM
▲ +2.4pp YoY
38.2%
▲ +19.6pp MoM
▲ +12.8pp YoY
33.0%
▼ -5.1pp MoM
▼ -0.2pp YoY
31.4%
▼ -1.7pp MoM
▼ -0.4pp YoY
32.2%
▲ +0.9pp MoM
▼ -0.9pp YoY
Trip.com
0.0%
2.7%
▲ +2.7pp MoM
10.8%
▲ +8.1pp MoM
4.1%
▼ -6.7pp MoM
6.2%
▲ +2.1pp MoM
18.2%
▲ +12.0pp MoM
15.8%
▼ -2.5pp MoM
4.4%
▼ -11.4pp MoM
0.6%
▼ -3.7pp MoM
1.5%
▲ +0.9pp MoM
1.5%
▼ -0.1pp MoM
0.0%
▼ -1.5pp MoM
4.0%
▲ +4.0pp MoM
▲ +4.0pp YoY
2.3%
▼ -1.8pp MoM
▼ -0.4pp YoY
1.2%
▼ -1.1pp MoM
▼ -9.6pp YoY
23.3%
▲ +22.2pp MoM
▲ +19.2pp YoY
8.1%
▼ -15.3pp MoM
▲ +1.8pp YoY
Tiqets
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Viator
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY

📊 Vietnam — Movement Highlights

WoW (Labour Wk vs Pre-Labour 2026)
  • Inbound: -1.7%
  • Tickets: +100.0% (daily avg)
  • Penetration: +0.16pp
MoM (May 2026 MTD vs Apr 2026)
  • Inbound: -20.2%
  • Tickets: +72.8% (daily avg)
  • Penetration: +0.15pp

Subchannel movers: Ticketmelon (-10.42pp), OTA (+6.00pp), Retail Agent (+2.53pp).

Channel: Online -4.42pp, Offline +4.42pp.

📈 Vietnam — Inbound Monthly

Daily Avg. No. Inbound — Vietnam, Weekly

Inbound (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
20242,7022,0443,5762,5102,6992,947
2025
1,555
2,039
▲ +31.2% WoW
1,787
▼ -12.4% WoW
1,703
▼ -4.7% WoW
1,604
▼ -5.9% WoW
1,939
▲ +20.9% WoW
2026
1,902
▲ +22.3% YoY
1,869
▼ -1.7% WoW
▼ -8.4% YoY
1,399
▼ -25.1% WoW
▼ -21.7% YoY
1,307*
▼ -6.5% WoW
▼ -23.3% YoY
——

Daily Avg. No. Inbound — Vietnam, 2024–2026

Inbound — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
1,949
2,212
▲ +13.5% MoM
1,727
▼ -21.9% MoM
1,700
▼ -1.5% MoM
1,727
▲ +1.6% MoM
1,676
▼ -3.0% MoM
1,652
▼ -1.4% MoM
1,414
▼ -14.4% MoM
1,180
▼ -16.6% MoM
1,325
▲ +12.3% MoM
1,419
▲ +7.1% MoM
1,363
▼ -3.9% MoM
1,072
▼ -21.3% MoM
▼ -45.0% YoY
1,684
▲ +57.1% MoM
▼ -23.8% YoY
1,401
▼ -16.8% MoM
▼ -18.8% YoY
1,638
▲ +16.9% MoM
▼ -3.7% YoY
1,306
▼ -20.2% MoM
▼ -24.4% YoY

🎟 Vietnam — Tickets Monthly

Daily Avg. No. Tickets — Vietnam, Weekly

Tickets (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
2
1
▼ -16.7% WoW
0
▼ -90.0% WoW
1
▲ +700.0% WoW
1
▼ -50.0% WoW
1
+0.0% WoW
2026
3
▲ +66.7% YoY
6
▲ +100.0% WoW
▲ +300.0% YoY
2
▼ -67.5% WoW
▲ +1200.0% YoY
2*
——

Daily Avg. No. Tickets — Vietnam, 2024–2026

Tickets — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
1
1
▼ -21.3% MoM
1
▼ -29.4% MoM
1
▼ -21.5% MoM
1
▲ +27.3% MoM
2
▲ +114.9% MoM
0
▼ -77.7% MoM
1
▲ +216.7% MoM
1
▲ +8.8% MoM
1
▼ -10.5% MoM
2
▲ +42.4% MoM
3
▲ +65.1% MoM
4
▲ +36.8% MoM
▲ +164.4% YoY
3
▼ -33.9% MoM
▲ +121.9% YoY
2
▼ -28.8% MoM
▲ +124.0% YoY
2
▲ +14.4% MoM
▲ +226.3% YoY
4
▲ +72.8% MoM
▲ +342.9% YoY

📈 Vietnam — Inbound + Penetration Monthly

Penetration
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
0.11%
0.07%
-0.0pp WoW
0.01%
▼ -0.1pp WoW
0.07%
▲ +0.1pp WoW
0.04%
-0.0pp WoW
0.03%
-0.0pp WoW
2026
0.15%
+0.0pp YoY
0.31%
▲ +0.2pp WoW
▲ +0.2pp YoY
0.13%
▼ -0.2pp WoW
▲ +0.1pp YoY
0.19%*
▲ +0.1pp WoW
▲ +0.1pp YoY
——

📊 Vietnam — Contribution Shift (Weekly)

Subchannel Contribution

12%
37%
51%
2025
Pre-Labour
64%
36%
2026
Pre-Labour
69%
31%
2025
Labour Wk
54%
42%
2%
3%
2026
Labour Wk
100%
2025
May W1
27%
73%
2026
May W1*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Online vs Offline

12%
88%
2025
Pre-Labour
100%
2026
Pre-Labour
69%
31%
2025
Labour Wk
96%
4%
2026
Labour Wk
100%
2025
May W1
100%
2026
May W1*
Online Offline

📊 OTA Platform Contribution — Weekly

% share of OTA tickets by platform — Pre-Labour / Labour Wk / May W1 × 2025/2026.

2025
Pre-Labour
62%
38%
2026
Pre-Labour
100%
2025
Labour Wk
78%
22%
2026
Labour Wk
2025
May W1
100%
2026
May W1
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Pre-Labour 2025Pre-Labour 2026Labour Wk 2025Labour Wk 2026May W1 2025May W1 2026
GetYourGuide—
0.0%
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
—
0.0%
+0.0pp WoW
Klook—
0.0%
0.0%
78.3%
▲ +78.3pp WoW
▲ +78.3pp YoY
—
100.0%
▲ +21.7pp WoW
KKday—
62.5%
0.0%
21.7%
▼ -40.8pp WoW
▲ +21.7pp YoY
—
0.0%
▼ -21.7pp WoW
Trip.com—
37.5%
100.0%
0.0%
▼ -37.5pp WoW
▼ -100.0pp YoY
—
0.0%
+0.0pp WoW
Tiqets—
0.0%
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
—
0.0%
+0.0pp WoW
Viator—
0.0%
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
—
0.0%
+0.0pp WoW
Traveloka—
0.0%
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
—
0.0%
+0.0pp WoW
Other OTA—
0.0%
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
—
0.0%
+0.0pp WoW
Penetration
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Pen %
0.07%
0.05%
-0.0pp MoM
0.05%
-0.0pp MoM
0.04%
-0.0pp MoM
0.05%
+0.0pp MoM
0.10%
▲ +0.1pp MoM
0.02%
▼ -0.1pp MoM
0.09%
▲ +0.1pp MoM
0.11%
+0.0pp MoM
0.09%
-0.0pp MoM
0.12%
+0.0pp MoM
0.21%
▲ +0.1pp MoM
0.36%
▲ +0.2pp MoM
▲ +0.3pp YoY
0.15%
▼ -0.2pp MoM
▲ +0.1pp YoY
0.13%
-0.0pp MoM
▲ +0.1pp YoY
0.13%
-0.0pp MoM
▲ +0.1pp YoY
0.27%
▲ +0.1pp MoM
▲ +0.2pp YoY

📊 Vietnam — Contribution Shift (Monthly — Jan 2025 to current)

Monthly Subchannel — Jan 2025 to current

33%
18%
4%
31%
14%
Jan 25
63%
9%
6%
17%
6%
Feb 25
33%
67%
Mar 25
9%
19%
10%
26%
36%
Apr 25
29%
37%
5%
19%
11%
May 25
82%
10%
4%
3%
Jun 25
17%
27%
25%
9%
22%
Jul 25
32%
36%
10%
19%
2%
Aug 25
34%
49%
4%
9%
4%
Sep 25
48%
28%
8%
8%
9%
Oct 25
32%
61%
6%
Nov 25
31%
27%
40%
Dec 25
29%
63%
5%
2%
Jan 26
39%
45%
7%
9%
Feb 26
15%
74%
8%
3%
Mar 26
48%
38%
9%
5%
Apr 26
48%
47%
4%
May 26*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Monthly Online vs Offline — Jan 2025 to current

50%
50%
Jan 25
71%
29%
Feb 25
100%
Mar 25
28%
72%
Apr 25
66%
34%
May 25
92%
8%
Jun 25
17%
61%
22%
Jul 25
68%
32%
Aug 25
83%
17%
Sep 25
75%
25%
Oct 25
94%
6%
Nov 25
58%
42%
Dec 25
93%
7%
Jan 26
84%
16%
Feb 26
89%
11%
Mar 26
86%
14%
Apr 26
95%
5%
May 26*
Online Offline

📊 OTA Platform Contribution — Monthly

% share of OTA tickets by platform (Jan 2024 → current).

100%
Jan 25
100%
Feb 25
100%
Mar 25
100%
Apr 25
33%
67%
May 25
25%
25%
50%
Jun 25
23%
62%
15%
Aug 25
21%
68%
11%
Sep 25
67%
33%
Oct 25
24%
59%
17%
Nov 25
27%
64%
9%
Dec 25
26%
56%
8%
10%
Jan 26
6%
72%
22%
Feb 26
7%
90%
2%
Mar 26
7%
48%
33%
11%
Apr 26
87%
13%
May 26*
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
GetYourGuide
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
33.3%
▲ +33.3pp MoM
0.0%
▼ -33.3pp MoM
—
23.1%
21.1%
▼ -2.0pp MoM
0.0%
▼ -21.1pp MoM
24.1%
▲ +24.1pp MoM
27.3%
▲ +3.1pp MoM
25.6%
▼ -1.6pp MoM
▲ +25.6pp YoY
5.6%
▼ -20.1pp MoM
▲ +5.6pp YoY
7.1%
▲ +1.6pp MoM
▲ +7.1pp YoY
7.4%
▲ +0.3pp MoM
▲ +7.4pp YoY
0.0%
▼ -7.4pp MoM
▼ -33.3pp YoY
Klook
100.0%
100.0%
+0.0pp MoM
100.0%
+0.0pp MoM
0.0%
▼ -100.0pp MoM
0.0%
+0.0pp MoM
25.0%
▲ +25.0pp MoM
—
61.5%
68.4%
▲ +6.9pp MoM
66.7%
▼ -1.8pp MoM
58.6%
▼ -8.0pp MoM
63.6%
▲ +5.0pp MoM
56.4%
▼ -7.2pp MoM
▼ -43.6pp YoY
72.2%
▲ +15.8pp MoM
▼ -27.8pp YoY
90.5%
▲ +18.3pp MoM
▼ -9.5pp YoY
48.1%
▼ -42.3pp MoM
▲ +48.1pp YoY
86.7%
▲ +38.5pp MoM
▲ +86.7pp YoY
KKday
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
25.0%
▲ +25.0pp MoM
—
0.0%
10.5%
▲ +10.5pp MoM
0.0%
▼ -10.5pp MoM
17.2%
▲ +17.2pp MoM
0.0%
▼ -17.2pp MoM
7.7%
▲ +7.7pp MoM
▲ +7.7pp YoY
22.2%
▲ +14.5pp MoM
▲ +22.2pp YoY
0.0%
▼ -22.2pp MoM
+0.0pp YoY
33.3%
▲ +33.3pp MoM
▲ +33.3pp YoY
13.3%
▼ -20.0pp MoM
▲ +13.3pp YoY
Trip.com
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
100.0%
▲ +100.0pp MoM
66.7%
▼ -33.3pp MoM
50.0%
▼ -16.7pp MoM
—
15.4%
0.0%
▼ -15.4pp MoM
33.3%
▲ +33.3pp MoM
0.0%
▼ -33.3pp MoM
9.1%
▲ +9.1pp MoM
10.3%
▲ +1.2pp MoM
▲ +10.3pp YoY
0.0%
▼ -10.3pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
11.1%
▲ +11.1pp MoM
▼ -88.9pp YoY
0.0%
▼ -11.1pp MoM
▼ -66.7pp YoY
Tiqets
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
—
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
2.4%
▲ +2.4pp MoM
▲ +2.4pp YoY
0.0%
▼ -2.4pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Viator
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
—
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
—
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
—
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY

📊 Hong Kong — Movement Highlights

WoW (Labour Wk vs Pre-Labour 2026)
  • Inbound: +29.8%
  • Tickets: +58.3% (daily avg)
  • Penetration: +2.76pp
MoM (May 2026 MTD vs Apr 2026)
  • Inbound: -40.0%
  • Tickets: -17.1% (daily avg)
  • Penetration: +3.34pp

Subchannel movers: Ticketmelon (-18.41pp), OTA (+16.06pp), Wholesale Agent (-4.03pp).

Channel: Online -2.35pp, Offline +2.35pp.

📈 Hong Kong — Inbound Monthly

Daily Avg. No. Inbound — Hong Kong, Weekly

Inbound (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
2024424250484466356338
2025
92
146
▲ +58.3% WoW
88
▼ -39.5% WoW
83
▼ -6.3% WoW
99
▲ +19.3% WoW
105
▲ +6.7% WoW
2026
55
▼ -40.6% YoY
71
▲ +29.8% WoW
▼ -51.3% YoY
83
▲ +16.9% WoW
▼ -6.0% YoY
72*
▼ -13.6% WoW
▼ -13.3% YoY
——

Daily Avg. No. Inbound — Hong Kong, 2024–2026

Inbound — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
293
145
▼ -50.7% MoM
82
▼ -43.1% MoM
137
▲ +66.4% MoM
102
▼ -25.4% MoM
105
▲ +3.2% MoM
113
▲ +7.4% MoM
129
▲ +13.7% MoM
86
▼ -33.2% MoM
97
▲ +13.0% MoM
100
▲ +2.7% MoM
137
▲ +37.1% MoM
65
▼ -52.6% MoM
▼ -77.9% YoY
124
▲ +91.7% MoM
▼ -14.2% YoY
75
▼ -39.9% MoM
▼ -9.3% YoY
126
▲ +68.9% MoM
▼ -8.0% YoY
76
▼ -40.0% MoM
▼ -25.9% YoY

🎟 Hong Kong — Tickets Monthly

Daily Avg. No. Tickets — Hong Kong, Weekly

Tickets (daily avg)
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
4
7
▲ +104.0% WoW
4
▼ -47.1% WoW
2
▼ -48.1% WoW
3
▲ +57.1% WoW
6
▲ +81.8% WoW
2026
7
▲ +92.0% YoY
11
▲ +58.3% WoW
▲ +49.0% YoY
9
▼ -14.5% WoW
▲ +140.7% YoY
4*
——

Daily Avg. No. Tickets — Hong Kong, 2024–2026

Tickets — daily avg
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Daily avg
5
3
▼ -49.1% MoM
3
▲ +14.4% MoM
7
▲ +119.7% MoM
5
▼ -32.9% MoM
4
▼ -1.1% MoM
4
▼ -19.8% MoM
10
▲ +187.4% MoM
7
▼ -28.4% MoM
8
▲ +10.3% MoM
8
▲ +1.7% MoM
12
▲ +47.1% MoM
10
▼ -14.3% MoM
▲ +98.2% YoY
11
▲ +6.3% MoM
▲ +313.3% YoY
5
▼ -51.6% MoM
▲ +74.7% YoY
11
▲ +106.0% MoM
▲ +63.9% YoY
9
▼ -17.1% MoM
▲ +102.4% YoY

📈 Hong Kong — Inbound + Penetration Monthly

Penetration
Pre-LabourLabour WkMay W1May W2May W3May W4
2025
3.88%
5.00%
▲ +1.1pp WoW
4.37%
▼ -0.6pp WoW
2.42%
▼ -2.0pp WoW
3.18%
▲ +0.8pp WoW
5.43%
▲ +2.2pp WoW
2026
12.53%
▲ +8.7pp YoY
15.29%
▲ +2.8pp WoW
▲ +10.3pp YoY
11.19%
▼ -4.1pp WoW
▲ +6.8pp YoY
5.57%*
▼ -5.6pp WoW
▲ +3.2pp YoY
——

📊 Hong Kong — Contribution Shift (Weekly)

Subchannel Contribution

41%
9%
12%
14%
25%
2025
Pre-Labour
36%
54%
6%
4%
2026
Pre-Labour
31%
26%
32%
2%
9%
2025
Labour Wk
18%
70%
10%
3%
2026
Labour Wk
11%
84%
5%
2025
May W1
32%
62%
6%
2026
May W1*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Online vs Offline

50%
50%
2025
Pre-Labour
90%
10%
2026
Pre-Labour
57%
43%
2025
Labour Wk
88%
12%
2026
Labour Wk
95%
5%
2025
May W1
94%
6%
2026
May W1*
Online Offline

📊 OTA Platform Contribution — Weekly

% share of OTA tickets by platform — Pre-Labour / Labour Wk / May W1 × 2025/2026.

100%
2025
Pre-Labour
88%
12%
2026
Pre-Labour
92%
8%
2025
Labour Wk
9%
48%
20%
24%
2026
Labour Wk
90%
10%
2025
May W1
68%
10%
22%
2026
May W1
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Pre-Labour 2025Pre-Labour 2026Labour Wk 2025Labour Wk 2026May W1 2025May W1 2026
GetYourGuide
0.0%
0.0%
+0.0pp YoY
0.0%
8.7%
▲ +8.7pp WoW
▲ +8.7pp YoY
0.0%
0.0%
▼ -8.7pp WoW
+0.0pp YoY
Klook
100.0%
88.0%
▼ -12.0pp YoY
91.7%
47.8%
▼ -40.2pp WoW
▼ -43.8pp YoY
90.5%
68.3%
▲ +20.5pp WoW
▼ -22.2pp YoY
KKday
0.0%
12.0%
▲ +12.0pp YoY
8.3%
19.6%
▲ +7.6pp WoW
▲ +11.2pp YoY
0.0%
9.8%
▼ -9.8pp WoW
▲ +9.8pp YoY
Trip.com
0.0%
0.0%
+0.0pp YoY
0.0%
23.9%
▲ +23.9pp WoW
▲ +23.9pp YoY
9.5%
22.0%
▼ -2.0pp WoW
▲ +12.4pp YoY
Tiqets
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Viator
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
0.0%
0.0%
+0.0pp WoW
+0.0pp YoY
Penetration
Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
Pen %
1.79%
1.85%
▲ +0.1pp MoM
3.73%
▲ +1.9pp MoM
4.92%
▲ +1.2pp MoM
4.43%
▼ -0.5pp MoM
4.24%
▼ -0.2pp MoM
3.17%
▼ -1.1pp MoM
8.01%
▲ +4.8pp MoM
8.57%
▲ +0.6pp MoM
8.37%
▼ -0.2pp MoM
8.29%
▼ -0.1pp MoM
8.90%
▲ +0.6pp MoM
16.09%
▲ +7.2pp MoM
▲ +14.3pp YoY
8.92%
▼ -7.2pp MoM
▲ +7.1pp YoY
7.18%
▼ -1.7pp MoM
▲ +3.5pp YoY
8.76%
▲ +1.6pp MoM
▲ +3.8pp YoY
12.10%
▲ +3.3pp MoM
▲ +7.7pp YoY

📊 Hong Kong — Contribution Shift (Monthly — Jan 2025 to current)

Monthly Subchannel — Jan 2025 to current

24%
57%
14%
5%
Jan 25
31%
36%
6%
14%
15%
Feb 25
6%
52%
33%
9%
Mar 25
30%
50%
14%
2%
3%
Apr 25
14%
47%
31%
6%
3%
May 25
25%
47%
8%
5%
10%
4%
Jun 25
45%
32%
14%
2%
4%
2%
Jul 25
23%
52%
17%
4%
5%
Aug 25
18%
60%
10%
6%
5%
Sep 25
21%
53%
19%
6%
Oct 25
39%
37%
17%
3%
4%
Nov 25
14%
61%
18%
2%
4%
2%
Dec 25
28%
50%
18%
3%
Jan 26
24%
50%
17%
3%
5%
Feb 26
24%
68%
8%
Mar 26
27%
61%
9%
3%
Apr 26
31%
58%
8%
2%
May 26*
Ticketmelon OTA Walk-in Retail Agent Wholesale Agent Other

Monthly Online vs Offline — Jan 2025 to current

81%
19%
Jan 25
66%
34%
Feb 25
58%
42%
Mar 25
81%
19%
Apr 25
61%
39%
May 25
72%
27%
Jun 25
78%
21%
2%
Jul 25
75%
25%
Aug 25
78%
22%
Sep 25
74%
26%
Oct 25
76%
24%
Nov 25
75%
25%
Dec 25
79%
21%
Jan 26
74%
26%
Feb 26
92%
8%
Mar 26
88%
12%
Apr 26
89%
11%
May 26*
Online Offline

📊 OTA Platform Contribution — Monthly

% share of OTA tickets by platform (Jan 2024 → current).

97%
2%
Jan 25
86%
14%
Feb 25
73%
4%
20%
4%
Mar 25
8%
64%
9%
19%
Apr 25
74%
7%
20%
May 25
6%
72%
9%
7%
6%
Jun 25
68%
24%
9%
Jul 25
14%
72%
2%
7%
4%
Aug 25
84%
7%
9%
Sep 25
9%
78%
5%
8%
Oct 25
26%
65%
9%
Nov 25
3%
87%
9%
Dec 25
6%
89%
2%
4%
Jan 26
21%
50%
11%
18%
Feb 26
7%
68%
16%
9%
Mar 26
6%
68%
19%
7%
Apr 26
6%
62%
8%
24%
May 26*
GetYourGuide Klook KKday Trip.com Tiqets Viator Traveloka Other OTA
OTA Platform share %Jan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
GetYourGuide
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
8.4%
▲ +8.4pp MoM
0.0%
▼ -8.4pp MoM
5.8%
▲ +5.8pp MoM
0.0%
▼ -5.8pp MoM
13.7%
▲ +13.7pp MoM
0.0%
▼ -13.7pp MoM
9.3%
▲ +9.3pp MoM
26.0%
▲ +16.7pp MoM
3.0%
▼ -23.1pp MoM
5.9%
▲ +2.9pp MoM
▲ +5.9pp YoY
21.3%
▲ +15.4pp MoM
▲ +21.3pp YoY
6.8%
▼ -14.5pp MoM
▲ +6.8pp YoY
6.0%
▼ -0.9pp MoM
▼ -2.4pp YoY
5.6%
▼ -0.3pp MoM
▲ +5.6pp YoY
Klook
96.9%
85.7%
▼ -11.2pp MoM
72.5%
▼ -13.2pp MoM
63.6%
▼ -9.0pp MoM
73.8%
▲ +10.2pp MoM
72.5%
▼ -1.3pp MoM
67.6%
▼ -4.8pp MoM
72.0%
▲ +4.4pp MoM
84.1%
▲ +12.0pp MoM
78.3%
▼ -5.8pp MoM
64.6%
▼ -13.7pp MoM
86.8%
▲ +22.2pp MoM
88.7%
▲ +2.0pp MoM
▼ -8.2pp YoY
49.7%
▼ -39.0pp MoM
▼ -36.0pp YoY
67.5%
▲ +17.8pp MoM
▼ -5.0pp YoY
67.7%
▲ +0.1pp MoM
▲ +4.1pp YoY
62.0%
▼ -5.7pp MoM
▼ -11.8pp YoY
KKday
1.0%
14.3%
▲ +13.2pp MoM
3.9%
▼ -10.4pp MoM
9.3%
▲ +5.4pp MoM
6.6%
▼ -2.8pp MoM
8.7%
▲ +2.1pp MoM
0.0%
▼ -8.7pp MoM
1.9%
▲ +1.9pp MoM
6.5%
▲ +4.7pp MoM
4.7%
▼ -1.9pp MoM
0.0%
▼ -4.7pp MoM
9.4%
▲ +9.4pp MoM
1.6%
▼ -7.8pp MoM
▲ +0.6pp YoY
11.0%
▲ +9.4pp MoM
▼ -3.3pp YoY
16.2%
▲ +5.3pp MoM
▲ +12.3pp YoY
19.4%
▲ +3.2pp MoM
▲ +10.1pp YoY
8.5%
▼ -11.0pp MoM
▲ +1.9pp YoY
Trip.com
2.1%
0.0%
▼ -2.1pp MoM
19.6%
▲ +19.6pp MoM
18.7%
▼ -0.9pp MoM
19.7%
▲ +1.0pp MoM
7.2%
▼ -12.4pp MoM
23.5%
▲ +16.3pp MoM
7.5%
▼ -16.1pp MoM
9.4%
▲ +2.0pp MoM
7.8%
▼ -1.7pp MoM
9.4%
▲ +1.6pp MoM
0.9%
▼ -8.5pp MoM
3.8%
▲ +2.9pp MoM
▲ +1.7pp YoY
18.1%
▲ +14.3pp MoM
▲ +18.1pp YoY
9.4%
▼ -8.7pp MoM
▼ -10.2pp YoY
7.0%
▼ -2.4pp MoM
▼ -11.7pp YoY
23.9%
▲ +17.0pp MoM
▲ +4.3pp YoY
Tiqets
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
8.8%
▲ +8.8pp MoM
3.7%
▼ -5.1pp MoM
0.0%
▼ -3.7pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Viator
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Traveloka
0.0%
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
Other OTA
0.0%
0.0%
+0.0pp MoM
3.9%
▲ +3.9pp MoM
0.0%
▼ -3.9pp MoM
0.0%
+0.0pp MoM
5.8%
▲ +5.8pp MoM
0.0%
▼ -5.8pp MoM
1.2%
▲ +1.2pp MoM
0.0%
▼ -1.2pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
▼ -3.9pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY
0.0%
+0.0pp MoM
+0.0pp YoY

📺 Ads vs Organic Monthly

Ticketmelon revenue split — Organic vs Ad. Source: Daily Ticketing Performance sheet, columns H/I/J. Through 2026-05-14.

📺 Ads vs Organic — Weekly (Pre-Labour / Labour Wk / May W1 × 2025 vs 2026)

19%
81%
2025
Pre-Labour
18%
82%
2026
Pre-Labour
32%
68%
2025
Labour Wk
24%
76%
2026
Labour Wk
15%
85%
2025
May W1
24%
76%
2026
May W1
Organic Ad

📺 Ads vs Organic — Monthly (Jan 2024 → current)

47%
53%
Jan 24
23%
77%
Feb 24
59%
41%
Mar 24
66%
34%
Apr 24
58%
42%
May 24
51%
49%
Jun 24
47%
53%
Jul 24
48%
52%
Aug 24
48%
52%
Sep 24
47%
53%
Oct 24
55%
45%
Nov 24
55%
45%
Dec 24
49%
51%
Jan 25
48%
52%
Feb 25
37%
63%
Mar 25
22%
78%
Apr 25
20%
80%
May 25
23%
77%
Jun 25
33%
67%
Jul 25
37%
63%
Aug 25
3%
97%
Sep 25
4%
96%
Oct 25
21%
79%
Nov 25
18%
82%
Dec 25
18%
82%
Jan 26
14%
86%
Feb 26
16%
84%
Mar 26
21%
79%
Apr 26
28%
72%
May 26*
Organic Ad

🌍 Top Nationalities

Visitor counts (tickets) by nationality, stacked by subchannel. Pick a month and year below.

All Nationalities